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Case Studies
- DIY store customer experience optimisation
- Board-level consumer engagement
- Brand positioning and customer experience development
- Successfully Repositioning a Building Society
- Global packaging Innovation
- Overcoming Compliance Issues in Financial Services
Blog Posts
- Brand Tracking ROI: How to Connect Brand Health to Revenue and Business Growth
- Online Qualitative Research: When to Use It and How to Get the Most From It
- How Much Does Brand Tracking Cost? UK Pricing Guide for 2026
- Advanced Statistical Analytics in Market Research: Methods, Applications and Better Decisions
- Best Survey Software for Market Research in 2026
- What Is Market Segmentation? Definition, Types, Examples and Benefits
- What Is Market Segmentation? Definition, Types, Examples and Benefits
- Net Promoter Score: Magic Metric or Fool's Gold?
- Top Market Research Companies in the UK (2026 Guide)
- Maximise your investment in market segmentation research
- How to Build Brand Loyalty in a Competitive Market
- 12 Brand Metrics You Can Measure with Brand Tracking
- Choosing a Market Research Company in the UK
- How to sell to Gen Z in 2026 - What you need to know
- Understanding Brand Health in 2026: What It Is, Why It Matters, and How to Measure It Properly
- Understanding CATI Market Research
- Brand Value: What It Is, How to Build It, and How to Maximise It
- Advanced Statistical Analytics: Turning Data into Commercial Clarity
- Brand Strategy Consulting: Turning Market Insight into Strategic Direction
- Brand Tracking KPIs: Which Metrics Actually Drive Commercial Growth?
- Best Survey Software in 2026
- Best Market Research Agencies in the UK (2026 Guide)
- Using The Value Proposition Canvas for New Product Development
- What is System 1 v. System 2 thinking?
- GrowthTest™ - Rethinking Ad Testing to Bring Commercial Accountability to Creative Research
- Has the Market Research Industry Forgotten What It’s For?
- Why Brand Tracking Matters in Financial Services
- What is the Difference Between Customer Segmentation and Market Segmentation?
- B2B Segmentation - The Definitive Guide
- How to create a B2B Segmentation Model
- GrowthTrack - Beyond Brand Tracking. A Tool To Track and Improve Commercial Performance
- Customer Segmentation 101: How to Target Your Audience
- Using projective techniques in qualitative research
- Brand Tracking: Why Consistent Measurement Is Key To Business Growth
- Market Research and Brand Strategy: How Consumer Insights Build Stronger Brands
- Brand Tracking for Start-ups: Why it’s Crucial from Day One
- The Future Possibilities for Customer Segmentation
- The Role of Brand Tracking in Crisis Management: Protecting Brand Reputation
- The Power of Customer Segmentation
- Marketing in a Recession: How a Brand Tracker Could Safeguard Your Brand
- Competitor Analysis Ultimate Guide
- Is Brand Tracking Really Dead?
- Brand Tracking Research & Studies - The Complete Guide
- Fixed vs. flexible approaches to measuring brand performance
- How to prioritise market segments once you've identified them
- How Do You Measure Brand Performance? Five Key Steps
- What is Brand Tracking & How Do You Use It? A Complete Guide.
- How to conduct market segmentation research
- What is market segmentation and why do you need it?
- Ad Campaign Management Research - The Key to Effective Ads
- Monadic vs sequential monadic concept testing. Which should you use – and when?
- How to measure Brand Awareness - What you need to know
- How to measure advertising effectiveness
- Face to face versus online qualitative research - which one wins?
- Is your segmentation losing its mojo?
- Market Research Trends for 2022 – 2024
- Make Semiotics Work for your Brand
- How to Market to Consumers in a Downturn
- Talking about My Generation: Understanding Generational Marketing
- Covid-driven new Food and Drink Trends in 2021
- Brand Health Measurement: What It Is, Why It Matters, and How to Do It
- Why I love online communities
- Embracing Big Data in Market Research
- The growing importance of B2B branding
- How to Build a Strong Brand: The Complete Guide
- Why conduct market research?
- Brand archetypes – bonding with your consumer
- Brand purpose - all you need to know
- How to brief a market research agency - plus free briefing template
- Product literature needs an urgent overhaul
- B2B branding isn't an option - its an absolute necessity
- Why new products fail
- The new product development process - a best practice guide
- Retail brands must change – or face terminal decline
- Identifying customer personas
- Behavioural Economics – a 5 Minute Guide
- Top UK Qualitative Research Viewing Facilities
- Kantar’s Creative Effectiveness Awards
- The 2020 BrandZ Most Valuable Global Brands report
- Bringing the UK back to Life
- The 5 Things Brands must do to Survive COVID-19
- COVID-19 - an Economic Snapshot
- Qualitative research - what is it and why use it?
- What Is Brand Equity? Definition, Models and Why It Matters Commercially
- Customer loyalty schemes – how they empower brands
- How to use colour in branding
- Can Fashion Ignore the Sustainability Issue?
- Why marketing communications fail
- Sustainable packaging – no longer just a nice to have
- Influencing consumer decisions – online and off
- Key insights from London Fashion Week Men’s SS20
- The Irresistible Rise of Influencer Marketing
- The OCEAN Big Five Personality Traits
- Psychographics and its Massive Importance to Marketers
- The skills required to be a great qualitative researcher
- Why market research is so important for SMEs
- Is Brand Tracking too retro?
- What Is Customer Journey Mapping? A Complete Guide for B2C and B2B Organisations