Group-57-5 Financial Services Market Research
Expert UK Insight Agency

Financial Services Market Research

The financial services sector is one of the most competitive, fast-moving, and highly regulated in the world. Success demands more than strong products — it requires trust, relevance, and a seamless end-to-end customer experience.

What Is Financial Services Market Research?

Financial services market research uses qualitative, quantitative, behavioural, and neuroscience-based methods to deliver the UK and global insights organisations need to make strategic decisions about their brands, products, customers, competitors, communications, and experience delivery.

BrandSpeak works with UK and global financial services organisations across B2B and B2C markets, delivering the insight needed for confident, evidence-based decision-making.

We are a specialist financial services market research agency, working across UK and global financial markets, including Retail and commercial banking, Fintech and challenger banks, Investment and asset management, Insurance and protection, Commercial lending, Payment systems and processing, and Accountancy and tax advisory.

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The Benefits of Financial Services Market Research

Financial services market research gives you the clarity and evidence needed to make confident decisions that will:

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Maximise Brand Potential

In a crowded sector where many brands look and sound alike, mental availability is critical to growth. BrandSpeak uncovers the insights needed to build brand relevance and differentiation.

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Derisk New Product Development

New propositions and market entry always carry risk. The right insight — at the right time — reduces risk, prevents costly missteps, and maximises commercial potential.

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Optimise Sales And Marketing Effectiveness

If you don’t know who your priority audiences are, or how to target them, you could be wasting a significant proportion of your marketing budget. Research identifies who to target, how to target them, and the messages they need to hear.

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Deliver Sector-Leading Experiences

Even the strongest proposition can be undermined if the customer experience introduces friction at key touchpoints. Research identifies where the experience needs to work harder — and how to fix it.

BrandSpeak’s Financial Services Research Methods

No two financial services research projects are the same — which is why we design every programme from the ground up. We blend proven and advanced techniques to uncover what customers do, think and feel.

BrandSpeak’s Financial Services Market Research Services

The following are the project types most frequently commissioned by our financial services

How to Get Your Insights

We support qualitative research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.

Step One

Fill in the form and click submit.

Step Two

Our team will contact you within 24 hours.

Step Three

We learn about your needs and goals and how to achieve them.

BrandSpeak in Numbers

A quick snapshot of the scale and experience we bring to every project.

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Focus Groups

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Quantitative Studies

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International Markets

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Languages Covered in Global Research

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Depth Interviews

BrandSpeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.

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Client Feedback

We partner with ambitious clients and capture their stories.

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We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them. 

Lauren Williams

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Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!

Sarah Twist – Marketing Manager

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It’s been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend! 

Zanya Fahy

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Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.

Georgie Burks, Brand Marketing Lead

Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!

Tom Green

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.

Strategy & Insight Manager | Animal Friends Insurance

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Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.

Tom Suberg

From the moment I contacted Brandspeak I can’t thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.

Leading life and pensions provider

It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly… a heartfelt thanks.

DLKW

Work with BrandSpeak

With offices across major cities we provide global reach with local expertise.

London

+44 (0) 203 858 0052

1st Floor, 239 Kensington High St, London W8 6SN

Bristol

+44 (0) 1174 07 0187

2430 / 2440 The Quadrant, Aztec West, Bristol BS32 4AQ

Birmingham

+44 (0) 121 314 4647

The Lewis Building, Bull St, Birmingham B4 6AF