Focus Groups & Depth Interviews
Explore audience needs, perceptions and behaviours in rich qualitative detail.
Strategic Market Research & Insight Agency
Brandspeak provides more than market research services – we're your strategic growth partner.
Areas of Market Research We Cover
We offer comprehensive expertise across an array of market research methods.
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Qualitative Research
Brandspeak delivers B2C and B2B qualitative research in the UK and globally, uncovering how and why people think, feel and behave the way they do.
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Quantitative Research
Brandspeak delivers quantitative research that provides the robust, data-driven insight that B2C and B2B organisations worldwide use.
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Ethnographic Research Services
Brandspeak delivers immersive ethnographic research that reveals how and why consumers interact with products, services and experiences in real-world environments.
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Neuromarketing Research Services
Brandspeak delivers B2C and B2B neuromarketing research that measures subconscious, instinctive reactions to creative assets, experiences and communications.
Meet Brandspeak: UK’s Leading Market Research Agency
As a leading brand insight agency, Brandspeak has delivered qualitative, quantitative, ethnographic and neuromarketing research in more than 40 markets worldwide. But we don't just deliver data – we uncover the customer insight you need to:
Understand exactly what makes your customers tick.
Build sector-defining brands.
Create products and services that people can't stop talking about.
Deliver marketing communications that hit the spot – every time.
Our Market Research Methods
We bring together qualitative and quantitative expertise to help you create insights that move the business forward.
Online Communities
Gather deeper insight through multi-day discussions, tasks and real-world activities.
Workshopping and Co-creation
A collaborative forum for exploring existing ideas and developing new concepts.
Online Surveys
Capture robust, statistically reliable feedback to quantify attitudes and behaviours at scale.
Implicit Testing
Measure instinctive attitudes and emotional reactions at scale for clear, reliable evidence.
Secondary Research & Market Intelligence
Identify market trends, competitor activity and category insights using desk research.
Brandspeak in Numbers
As one of the UK's most experienced market research agencies, Brandspeak brings scale, consistency, and depth to every project.
3,000+
Focus Groups
25
Years
750+
Quantitative Studies
40
International Markets
1 Million+
Survey Participants
45
Languages Covered in Global Research
5,000+
Depth Interviews
Choose Your Market Research Service
We have the market research services you need no matter where you are on the marketing journey.
Brand Tracking
Brand tracking research is an ongoing programme that measures how your brand performs over time versus competitors.
Customer Segmentation
Customer segmentation research divides B2C or B2B audiences into smaller groups that share similar needs, motivations, behaviours or characteristics.
New Product Development
Innovation and NPD market research refers to the process of gathering, analysing and interpreting market data to inform the development of new products or services.
Advertising Development
Advertising development research is used to examine creative ideas from initial concepts to completed executions to help you communicate effectively and avoid unintended audience interpretation.
Brand Development
Brand development is the strategic process of defining, refining, and enhancing how a brand is perceived by its target audience.
Marketing Communications
Communications market research explores how audiences notice, process and respond to consumer and stakeholder communication.
