
Workshopping and Co-creation
Consumers and brand teams work together to develop new product, flavour and packaging ideas in real time.
Insight for Product, Brand & Category Growth
Brandspeak delivers food and beverage research to support product and service development, testing, launch and long-term performance across B2C and B2B markets.

Food and beverage market research refers to the qualitative, quantitative and sensory research activities required to develop and manage new and existing F&B products successfully.
It enables brands to understand consumers, competitors and category dynamics; refine existing propositions; validate new product and packaging ideas; and optimise sensory performance across eating and drinking occasions, from retail to foodservice.
The role of food and beverage market research is to support evidence-based decision-making throughout the product lifecycle.
Food and Beverage research from Brandspeak enables clients to:
F&B research highlights unmet needs and category opportunities early, enabling teams to focus development on the concepts with the strongest potential. It pinpoints the sensory, format and packaging refinements needed to improve competitiveness and strengthen readiness for launch.
Food and beverage insight uncovers evolving expectations, taste shifts and emerging trends that signal where change is needed. It guides recipe development, packaging updates and communication refinement, helping established brands maintain relevance and compete effectively against both premium entrants and agile challengers.
F&B research establishes whether a category move is feasible, which proposition angles are most compelling, and which product attributes, claims and positions carry most weight when expanding into adjacent segments.
Research reveals how people choose, buy and consume across retail, hospitality and in-home occasions, and where frustration or drop-off occurs. These insights inform product, pricing, messaging and experience improvements that build standout and long-term brand preference.
Brandspeak uses qualitative, quantitative, ethnographic, sensory and desk-based methods to explore behaviour, validate ideas and assess product performance. Together, these approaches uncover real-world usage, evolving consumer expectations and competitive dynamics across B2C and B2B food and drink markets.

Consumers and brand teams work together to develop new product, flavour and packaging ideas in real time.

Explore taste perceptions, consumption occasions and category attitudes in rich qualitative detail.

Observe how people actually shop, cook, eat and drink, closing the gap between what they say and what they do.

Draws together category, competitor and trend data to show where your food and drink market is heading.

Measures instinctive reactions to products, packs and claims that conventional questioning can miss.

Capture robust, statistically reliable feedback to quantify attitudes and behaviours at scale.
As a specialist food and beverage market research agency, Brandspeak provides a comprehensive range of F&B research services.
As a full service market research agency we support research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.
Fill in the form and click submit.
Our team will contact you within 24 hours.
We learn about your needs and goals and how to achieve them.
Find answers to common questions about our food and beverage research services.
As one of the UK's most experienced market research agencies, Brandspeak brings scale, consistency, and depth to every project.
Focus Groups
Years
Quantitative Studies
International Markets
Survey Participants
Languages Covered in Global Research
Depth Interviews


Brandspeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.
Read the latest trends, insights and best practices from the world of Market Research. Choose a topic below to read more.

We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them.
Lauren Williams
Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!
Sarah Twist – Marketing Manager
It's been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend!
Zanya Fahy

Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.
Georgie Burks, Brand Marketing Lead
Brandspeak have been fantastic to work with. They are a very professional agency who really understand the importance of quality research. Their team were very responsive, knowledgeable and easy to work with and provided us with excellent insights.
Mark Wilson

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.
Strategy & Insight Manager | Animal Friends Insurance
Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.
Tom Suberg
From the moment I contacted Brandspeak I can't thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.
Verity Kimber
From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.
Leading life and pensions provider
It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly... a heartfelt thanks.
DLKW
With offices in London, Bristol, and Birmingham – and partners across the world – we provide global reach with local expertise. Our team is ready to discuss your business challenge and show you what's possible with the right insights.
Get in Touch1st Floor, 239 Kensington High St, London W8 6SN
2430 / 2440 The Quadrant, Aztec W, Bristol BS32 4AQ
The Lewis Building, Bull St, Birmingham B4 6AF