Group-57-4 Brand Tracking Agency

Brand Tracking Agency

BrandSpeak delivers B2C and B2B brand tracking research that helps organisations understand brand health, diagnose performance issues and identify growth opportunities across markets.


We support brands operating in competitive, fast-moving and multi-market environments worldwide, including FMCG, technology, financial services and professional services.

What is Brand Tracking Research?

Brand tracking research is an ongoing programme that measures how your brand performs over time versus competitors.
It evaluates the metrics that define brand health, equity, relevance and competitiveness, enabling you to understand strengths, weaknesses and changes in audience behaviour.
Effective brand tracking captures awareness, perception, associations, consideration, loyalty and brand-funnel performance, as well as the impact of marketing activity and external events.
It provides organisations with reliable, long-term evidence on which to base decisions about positioning, communications, investment and strategy.
BrandSpeak’s brand tracking research is designed for both B2B and B2C markets, delivering commercially meaningful, actionable insights.

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The Benefits of Brand Tracking Research

Brand tracking provides continuous insight that enables organisations to monitor brand health, understand audiences, optimise communications and support confident, evidence-based strategic decisions globally.

Namesearch Brand Tracking Agency

Monitor Brand Strength

Brand tracking strengthens brand health by revealing how awareness, perceptions, associations and distinctiveness evolve across markets and segments. It highlights strengths and weaknesses, pinpoints equity gaps and clarifies where competitive advantages or vulnerabilities exist, helping brands prioritise improvements that drive relevance, preference and long-term growth.

Namemessages-square Brand Tracking Agency

Monitor Communications

Brand tracking shows how communications influence awareness, perception, preference and consideration. By identifying the messages, channels and campaigns that deliver the greatest impact, organisations can optimise performance, improve ROI and ensure communications resonate consistently across regions, audiences and cultural contexts.

Nameusers Brand Tracking Agency

Monitor Competitors

Tracking enables rapid, informed responses to competitor activity and wider market shifts. By continuously monitoring changing expectations, emerging threats and evolving category dynamics, organisations can make timely decisions that protect brand strength, maintain relevance and support short-term tactical adjustments as well as long-term strategy.

Nameuser-circle Brand Tracking Agency

Monitor consumer behaviours

Brand tracking supports long-term strategic planning by revealing how behaviours, needs and attitudes shift over time. These insights highlight new opportunities, emerging risks and potential positioning territories, enabling organisations to build future-focused strategies grounded in real evidence rather than assumptions.

Brand Tracking Research Methods

BrandSpeak uses qualitative, quantitative and behavioural methods to ensure every global tracker is grounded in real motivations, robust data and meaningful commercial insight. Our approach blends foundational exploration with ongoing measurement to deliver a complete understanding of brand performance across all markets.

Implicit Testing

Measure instinctive attitudes and emotional reactions at scale for clear, reliable evidence.

Secondary Research & Market Intelligence

Identify market trends, competitor activity and category insights using desk research.

Workshopping and Co-creation

A collaborative forum for exploring existing ideas and developing new concepts.

Statistical Modelling & Data Analytics

Turn complex data into clear insight, revealing patterns, drivers and opportunities

Brand Tracking Research Services

BrandSpeak develops bespoke global brand tracking programmes that combine rigorous measurement, competitor benchmarking and real-time reporting, helping organisations monitor performance, diagnose issues and guide long-term brand strategy with confidence.

How to Get Your Insights

We support qualitative research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.

Step One

Fill in the form and click submit.

Step Two

Our team will contact you within 24 hours.

Step Three

We learn about your needs and goals and how to achieve them.

Frequently Asked Questions

Find answers to common questions about Brand Tracking.

BrandSpeak in Numbers

A quick snapshot of the scale and experience we bring to every project.

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Quantitative Studies

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International Markets

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Languages Covered in Global Research

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Depth Interviews

BrandSpeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.

BrandSpeak Blogs

Client Feedback

We partner with ambitious clients and capture their stories.

Logos-9-1 Brand Tracking Agency

We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them. 

Lauren Williams

Logos-38 Brand Tracking Agency

Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!

Sarah Twist – Marketing Manager

Toaster_Blue Brand Tracking Agency

It’s been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend! 

Zanya Fahy

Logos-14 Brand Tracking Agency

Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.

Georgie Burks, Brand Marketing Lead

Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!

Tom Green

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.

Strategy & Insight Manager | Animal Friends Insurance

Tonnjes_Blue Brand Tracking Agency

Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.

Tom Suberg

From the moment I contacted Brandspeak I can’t thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.

Leading life and pensions provider

It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly… a heartfelt thanks.

DLKW

Work with BrandSpeak

With offices across major cities we provide global reach with local expertise.

London

+44 (0) 203 858 0052

1st Floor, 239 Kensington High St, London W8 6SN

Bristol

+44 (0) 1174 07 0187

2430 / 2440 The Quadrant, Aztec West, Bristol BS32 4AQ

Birmingham

+44 (0) 121 314 4647

The Lewis Building, Bull St, Birmingham B4 6AF