Areas of Market Research We Cover
We offer comprehensive expertise across an array of market research methods.
Qualitative Research
BrandSpeak delivers B2C and B2B qualitative research in the UK and globally, uncovering how and why people think, feel and behave the way they do.
Quantitative Research
BrandSpeak delivers quantitative research that provides the robust, data-driven insight that B2C and B2B organisations worldwide use.
Ethnographic Research Services
BrandSpeak delivers immersive ethnographic research that reveals how and why consumers interact with products, services and experiences in real-world environments.
Neuromarketing Research Services
BrandSpeak delivers B2C and B2B neuromarketing research that measures subconscious, instinctive reactions to creative assets, experiences and communications.
How Can We Help?
As a leading brand insight agency, Brandspeak has delivered qualitative, quantitative, ethnographic and neuromarketing research in more than 40 markets worldwide. But we don’t just deliver data – we uncover the customer insight you need to:
Understand exactly what makes your customers tick.
Build sector-defining brands.
Create products and services that people can’t stop talking about.
Deliver marketing communications that hit the spot – every time.
Understand exactly what makes your customers tick.
Build sector-defining brands.
Create products and services that people can’t stop talking about.
Deliver marketing communications that hit the spot – every time.
Understand exactly what makes your customers tick.
Build sector-defining brands.
Create products and services that people can’t stop talking about.
Deliver marketing communications that hit the spot – every time.
Our Research Methods
We bring together qualitative and quantitative expertise to help you create insights that move the business forward.
Focus Groups & Depth Interviews
Explore audience needs, perceptions and behaviours in rich qualitative detail.
Online Communities
Gather deeper insight through multi-day discussions, tasks and real-world activities.
Workshopping and Co-creation
A collaborative forum for exploring existing ideas and developing new concepts.
Online Surveys
Capture robust, statistically reliable feedback to quantify attitudes and behaviours at scale.
Implicit Testing
Measure instinctive attitudes and emotional reactions at scale for clear, reliable evidence.
Secondary Research & Market Intelligence
Identify market trends, competitor activity and category insights using desk research.
BrandSpeak in Numbers
A quick snapshot of the scale and experience we bring to every project.
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Quantitative Studies
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International Markets
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Languages Covered in Global Research
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Depth Interviews
Choose Your Market Research Service
We have the market research services you need no matter where you are on the marketing journey.
Brand Tracking
Brand tracking research is an ongoing programme that measures how your brand performs over time versus competitors.
Learn MoreCustomer Segmentation
Customer segmentation research divides B2C or B2B audiences into smaller groups that share similar needs, motivations, behaviours or characteristics.
Learn MoreNew Product Development
Innovation and NPD market research refers to the process of gathering, analysing and interpreting market data to inform the development of new products or services.
Learn MoreAdvertising Development
Advertising development research is used to examine creative ideas from initial concepts to completed executions to help you communicate effectively and avoid unintended audience interpretation.
Learn MoreBrand Development
Brand development is the strategic process of defining, refining, and enhancing how a brand is perceived by its target audience.
Learn MoreMarketing Communications
Communications market research explores how audiences notice, process and respond to consumer and stakeholder communication.
Learn MoreSectors We Work In
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Success in the financial services sector demands more than strong products — it requires trust, relevance, and a seamless end-to-end customer experience.
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BrandSpeak delivers end-to-end food and beverage research to support product and service development, testing, launch and long-term performance across B2C and B2B markets.
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Our market research is utilised by colleges, universities and educational institutions to better understand their market, audience and strategy.
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BrandSpeak is a specialist IT and digital market research agency, supporting UK and global clients.
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Our research helps businesses achieve clarity of proposition, seamless experience delivery and the ability to adapt to evolving traveller behaviours.
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BrandSpeak provides market research services to support UK and global organisations across the NHS, private healthcare, primary care, pharmacy and medical product supply.
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BrandSpeak is a specialist professional services market research agency, supporting UK and global organisations across Legal, Accountancy, audit firms and more.
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Our qualitative, quantitative, ethnographic and behavioural approaches support confident decision-making across physical, digital and omnichannel retail environments.
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Our research is available for Telecoms networks, infrastructure providers Mobile operators, MVNOs and more.
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Case Studies
See how our market research services have helped top brands improve their business and gain valuable insights.
DIY store customer experience optimisation
DIY store customer experience optimisation The Issue This well-known, international DIY brand has recently launched its flagship range in the UK and asked Brandspeak to assess the impact and strength of its brand, its ground-highly differentiating displays and merchandising the customer experience provided The purpose of the research was to decide whether or not to […]
Board-level consumer engagement
The Issue The Main Board of this leading, UK home and motor insurer wished to speak directly to consumers, to explore and reconcile a number of key, strategic issues prior to flotation. The issues related to: • Brand development • New product development (NPD) • Customer experience optimisation • Pricing • Product bundling • Advertising […]
Brand positioning and customer experience development
The Issue This well-known chain of themed bars was responding to brand tracking metrics that suggested it was losing ground to rivals that were seen to be more contemporary and authentic. The company commissioned Brandspeak to: • Conduct a research-led review of its brand strategy and customer experience delivery in the UK • Work with […]
Successfully Repositioning a Building Society
Issue This well-known UK financial institution completed the takeover of an equally well-known competitor. The Board’s challenge was to identify a positioning, proposition and product range for each of the two brands that would enable both to sit side by side on the high street without cannibalising each other’s business or customer base. A number […]
BrandSpeak Blogs
Read the latest trends, insights and best practices from the world of Market Research. Choose a topic below to read more.
Has the Market Research Industry Forgotten What It’s For?
Market research was originally born out of the hard-nosed discipline of business realism. The bridge between boardroom goals an…
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Make Semiotics Work for your Brand
Language, symbols and colour are all examples of visual signs that communicate meaning, and the study of these signs is called…
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GrowthTest™ – Rethinking Ad Testing to Bring Commercial Accountability to Creative Research
At Brandspeak, we believe it’s time for ad testing to evolve – from being diagnostic and descriptive to being predictive and ac…
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Why Brand Tracking Matters in Financial Services
Table of Contents In today’s B2C and B2B financial marketplace, brand reputation is no longer a soft metric — it’s a decisive f…
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What is the Difference Between Customer Segmentation and Market Segmentation?
Table of Contents Investing in segmentation almost always pays off. It often acts as a catalyst, delivering essential insights…
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How to create a B2B Segmentation Model
Table of Contents In a competitive B2B landscape, broadcasting a single message to a vast, undefined market is a recipe for was…
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B2B Segmentation – The Definitive Guide
Table of Contents B2B segmentation is the process of dividing an organisation’s target audience into smaller groups – or segmen…
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GrowthTrack – Beyond Brand Tracking. A Tool To Track and Improve Commercial Performance
Table of Contents After many years of delivering brand trackers – and hearing firsthand the most crucial questions – So what? a…
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Best Survey Software in 2025
For businesses looking for a DIY approach to collecting more qualitative and quantitative data from current and prospective cus…
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Top 10 Market Research Agencies in the UK 2025
Table of Contents Choosing the right market research agency can make the difference between profitable brand growth and expensi…
Read MoreWork with BrandSpeak
With offices in London, Bristol, and Birmingham – and partners across the world – we provide global reach with local expertise. Our team is ready to discuss your business challenge and show you what’s possible with the right insights.
London
+44 (0) 203 858 0052
1st Floor, 239 Kensington High St, London W8 6SN
Bristol
+44 (0) 1174 07 0187
2430 / 2440 The Quadrant, Aztec West, Bristol BS32 4AQ
Birmingham
+44 (0) 121 314 4647
The Lewis Building, Bull St, Birmingham B4 6AF

