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Strategic Market Research

& Insight Agency

BrandSpeak is more than a market research agency – we’re your strategic growth partner.

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Since 2004, we’ve been helping UK and global B2C and B2B brands, ambitious start-ups, marketing agencies, public organisations and charities unlock the strategic insights that drive smarter, decisions, stronger brands and faster growth.

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Areas of Market Research We Cover

We offer comprehensive expertise across an array of market research methods.

Qualitative Research

BrandSpeak delivers B2C and B2B qualitative research in the UK and globally, uncovering how and why people think, feel and behave the way they do.

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Quantitative Research

BrandSpeak delivers quantitative research that provides the robust, data-driven insight that B2C and B2B organisations worldwide use.

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Ethnographic Research Services

BrandSpeak delivers immersive ethnographic research that reveals how and why consumers interact with products, services and experiences in real-world environments.

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Neuromarketing Research Services

BrandSpeak delivers B2C and B2B neuromarketing research that measures subconscious, instinctive reactions to creative assets, experiences and communications.

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How Can We Help?

As a leading brand insight agency, Brandspeak has delivered qualitative, quantitative, ethnographic and neuromarketing research in more than 40 markets worldwide. But we don’t just deliver data – we uncover the customer insight you need to: 

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Understand exactly what makes your customers tick.

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Build sector-defining brands.

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Create products and services that people can’t stop talking about.

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Deliver marketing communications that hit the spot – every time.

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Understand exactly what makes your customers tick.

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Build sector-defining brands.

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Create products and services that people can’t stop talking about.

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Deliver marketing communications that hit the spot – every time.

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Understand exactly what makes your customers tick.

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Build sector-defining brands.

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Create products and services that people can’t stop talking about.

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Deliver marketing communications that hit the spot – every time.

Our Research Methods

We bring together qualitative and quantitative expertise to help you create insights that move the business forward.

BrandSpeak in Numbers

A quick snapshot of the scale and experience we bring to every project.

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Depth Interviews

Choose Your Market Research Service

We have the market research services you need no matter where you are on the marketing journey.

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Brand Tracking

Brand tracking research is an ongoing programme that measures how your brand performs over time versus competitors.

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Customer Segmentation

Customer segmentation research divides B2C or B2B audiences into smaller groups that share similar needs, motivations, behaviours or characteristics.

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New Product Development

Innovation and NPD market research refers to the process of gathering, analysing and interpreting market data to inform the development of new products or services.

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Advertising Development

Advertising development research is used to examine creative ideas from initial concepts to completed executions to help you communicate effectively and avoid unintended audience interpretation.

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Brand Development

Brand development is the strategic process of defining, refining, and enhancing how a brand is perceived by its target audience.

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Marketing Communications

Communications market research explores how audiences notice, process and respond to consumer and stakeholder communication.

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Sectors We Work In

  • Success in the financial services sector demands more than strong products — it requires trust, relevance, and a seamless end-to-end customer experience.

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  • BrandSpeak delivers end-to-end food and beverage research to support product and service development, testing, launch and long-term performance across B2C and B2B markets.

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  • Our market research is utilised by colleges, universities and educational institutions to better understand their market, audience and strategy.

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  • BrandSpeak is a specialist IT and digital market research agency, supporting UK and global clients.

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  • Our research helps businesses achieve clarity of proposition, seamless experience delivery and the ability to adapt to evolving traveller behaviours.

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  • BrandSpeak provides market research services to support UK and global organisations across the NHS, private healthcare, primary care, pharmacy and medical product supply.

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  • BrandSpeak is a specialist professional services market research agency, supporting UK and global organisations across Legal, Accountancy, audit firms and more.

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  • Our qualitative, quantitative, ethnographic and behavioural approaches support confident decision-making across physical, digital and omnichannel retail environments.

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  • Our research is available for Telecoms networks, infrastructure providers Mobile operators, MVNOs and more.

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Case Studies

See how our market research services have helped top brands improve their business and gain valuable insights.

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DIY store customer experience optimisation

DIY store customer experience optimisation The Issue This well-known, international DIY brand has recently launched its flagship range in the UK and asked Brandspeak to assess the impact and strength of its brand, its ground-highly differentiating displays and merchandising the customer experience provided The purpose of the research was to decide whether or not to […]

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Board-level consumer engagement

The Issue The Main Board of this leading, UK home and motor insurer wished to speak directly to consumers, to explore and reconcile a number of key, strategic issues prior to flotation. The issues related to: • Brand development • New product development (NPD) • Customer experience optimisation • Pricing • Product bundling • Advertising […]

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Brand positioning and customer experience development

The Issue This well-known chain of themed bars was responding to brand tracking metrics that suggested it was losing ground to rivals that were seen to be more contemporary and authentic. The company commissioned Brandspeak to: • Conduct a research-led review of its brand strategy and customer experience delivery in the UK • Work with […]

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Successfully Repositioning a Building Society

Issue This well-known UK financial institution completed the takeover of an equally well-known competitor.  The Board’s challenge was to identify a positioning, proposition and product range for each of the two brands that would enable both to sit side by side on the high street without cannibalising each other’s business or customer base.  A number […]

BrandSpeak Blogs

Read the latest trends, insights and best practices from the world of Market Research. Choose a topic below to read more.

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Client Feedback

We partner with ambitious clients and capture their stories.

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We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them. 

Lauren Williams

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Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!

Sarah Twist – Marketing Manager

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It’s been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend! 

Zanya Fahy

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Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.

Georgie Burks, Brand Marketing Lead

Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!

Tom Green

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.

Strategy & Insight Manager | Animal Friends Insurance

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Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.

Tom Suberg

From the moment I contacted Brandspeak I can’t thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.

Leading life and pensions provider

It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly… a heartfelt thanks.

DLKW

Work with BrandSpeak

With offices in London, Bristol, and Birmingham – and partners across the world – we provide global reach with local expertise. Our team is ready to discuss your business challenge and show you what’s possible with the right insights. 

London

+44 (0) 203 858 0052

1st Floor, 239 Kensington High St, London W8 6SN

Bristol

+44 (0) 1174 07 0187

2430 / 2440 The Quadrant, Aztec West, Bristol BS32 4AQ

Birmingham

+44 (0) 121 314 4647

The Lewis Building, Bull St, Birmingham B4 6AF

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