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We are all different — and that is what makes markets interesting. Your customers have different needs, different budgets, different habits and different motivations. Trying to speak to all of them in exactly the same way is one of the

Survey software is one of the more consequential tool choices a market researcher or insight manager makes. Choose well and the platform accelerates every stage of the research process, from questionnaire design through to reporting. Choose poorly and it becomes

Advanced statistical analytics market research helps organisations move beyond surface-level metrics to uncover the real drivers of choice, behaviour and performance. When applied well, it provides the evidence needed to build stronger propositions, optimise pricing, sharpen targeting and improve customer

What is Market Segmentation?  We are all different and that is what makes markets interesting. Your customers have different needs, different budgets, different habits and different motivations. Trying to speak to all of them in exactly the same way is

Few metrics in the history of market research have generated as much enthusiasm, as much scepticism, or as much heated debate as the Net Promoter Score. Since Fred Reichheld introduced it in a 2003 Harvard Business Review article titled ‘The

Table of Contents Introduction Choosing the right market research agency can be the difference between confident, profitable growth and expensive missteps. While the UK is home to many highly capable research providers, they differ significantly in their strengths, approaches, and

Market segmentation research is only as valuable as its application. A well-executed segmentation gives you a precise map of your market. Who is in it, what they want, and where the growth opportunities lie  but that map is worthless if

Brand loyalty is one of the most commercially significant assets a business can build, and one of the most difficult to sustain. Research by Bain and Company has found that a five per cent increase in customer retention can increase

Table of Contents 12 Important Brand Metrics First, here’s a quick list of the 12 important brand metrics that we cover in this article: Unprompted brand awareness Prompted brand awareness Emotional brand loyalty Brand attributes Brand personality Need states Brand