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Brand Tracking Research & Studies – The Complete Guide
Brand tracking is a way to invest in your brand Your brand is one of your biggest assets. The most effective brands – the ones that we all love the most – deliver real benefits for organisations such as customer
Fixed vs. flexible approaches to measuring brand performance
Best practice brand performance measurement You can buy a suit off the peg. There are advantages in doing so – cost, speed, availability. This is all fine if you are a standard size and shape and you are not looking
How to prioritise market segments once you’ve identified them
Introduction We’ve been on a bit of a roll recently with our blog posts on segmentation. We’ve written about what is market segmentation and why do you need it, we’ve given you some practical hints and tips on how to
How Do You Measure Brand Performance? Five Key Steps
Why Measure Brand Performance? First of all, why do you need to measure your brand performance? Surely, sales figures will tell you all you need to know. If your products and services are selling then your brand is doing its
What is Brand Tracking & How Do You Use It? A Complete Guide.
What is brand tracking and how do you use it? What do Dixons, Woolworths and Blockbusters all have in common? Once iconic brands, they have all now disappeared from our high streets. Why? Because things change. Brands fall out of
What is market segmentation and why do you need it?
What is market segmentation? We are all different, and that is a wonderful thing. Our differences are what make us interesting, and diversity brings richness and colour to every situation. However, we also all have similarities which make it possible
How to conduct market segmentation research
How to Conduct Market Segmentation Research: Process, Methods and Application Understanding your market is one thing. Structuring that understanding in a way that drives better commercial decisions is quite another. Market segmentation research is the discipline that bridges the two.
Ad Campaign Management Research – The Key to Effective Ads
Table of Contents Introduction Ad campaigns are costly – UK brands are forecast to spend £35.4bn on advertising in 2022 – so it’s crucial to understand how well they are performing. Most of us don’t have budgets in the billions;
Monadic vs sequential monadic concept testing. Which should you use – and when?
Table of Contents Introduction A new product development (NPD) research programme is a pre-requisite for the successful development of new products and services. Within that programme, it is also essential that the most appropriate research approach is selected at each