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This article explains what brand strategy consulting really involves, and why many organisations benefit from specialist support rather than attempting to develop brand strategy alone.

This article explains which brand tracking KPIs genuinely drive growth, how to choose them, and how to avoid the common traps that cause trackers to lose relevance over time.

For businesses looking for a DIY approach to collecting more qualitative and quantitative data from current and prospective customers, there are lots of survey software options out there to help you ask questions directly of your audience. Good survey software

Table of Contents Choosing the right market research agency can make the difference between profitable brand growth and expensive failure. Whether you’re looking to develop or optimise a brand, segment your customer base, assess potential new markets, refine your messaging,

As we noted in an earlier article covering the new product development process, some 95% of new products across all categories are destined to fail. More often than not, this is because they fail to meet the customer’s needs.  What is

Few ideas from academic psychology have had as direct an impact on marketing and brand strategy as the distinction between System 1 and System 2 thinking. The framework, developed and popularised by the Israeli-American psychologist Daniel Kahneman, fundamentally changed how

Market research was originally born out of the hard-nosed discipline of business realism. The bridge between boardroom goals and consumer truths. But somewhere along the way, the market research sector lost sight of an essential purpose: helping companies sell more goods and services.

At Brandspeak, we believe it’s time for ad testing to evolve – from being diagnostic and descriptive to being predictive and actionable. That’s why we created GrowthTest

Table of Contents In today’s B2C and B2B financial marketplace, brand reputation is no longer a soft metric — it’s a decisive factor in customer choice. Research from Amp Corporate Communications shows that 37% of consumers place reputation above both