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The 2020 BrandZ Most Valuable Global Brands report
WPP and Kantar retail market research have just launched their 2020 BrandZ Most Valuable Global Retail Brands report, which identifies the world’s top 100 most valuable retail brands. The report is based on extensive insights from 3.9 million consumers worldwide combined
Bringing the UK back to Life
The Public’s View on the Government-Imposed Lockdown and how it should be Relaxed 22nd April 2020 YouGov has just published the results of a survey conducted to assess the public’s view on the current lockdown and how and when the different
The 5 Things Brands must do to Survive COVID-19
Introduction Over the coming months, the COVID-19 pandemic is going to make life very challenging for businesses as they attempt to deal with the economic downturn it is causing. However, this isn’t the first downturn most of us have experienced
COVID-19 – an Economic Snapshot
Introduction There is obviously a lot of talk about a COVID-19 recession right now, with comparisons being drawn with the economic slumps of 2008/9 and even the 1930’s. With startling surveys about plummeting consumer confidence emerging daily, along with dire
Qualitative research – what is it and why use it?
Introduction Perhaps you are relatively new to market research and find the research terms qualitative research and quantitative research totally unfamiliar (yet at the same time annoyingly similar). If so, then this article is for you! Or perhaps you are a seasoned marketer who
Brand equity – what is it and why does it matter
Brand Equity builds positive relationships with consumers and influences buying decisions. We are experts in helping clients to create and measure brand equity
Customer loyalty schemes – how they empower brands
American Author Jeffrey Gitomer is a loyalty expert. According to Gitomer you don’t earn loyalty in a day. You earn loyalty day-by-day. The crusade to convert one-time shoppers into a loyal customer base is one that every brand is necessarily
How to use colour in branding
What’s your favourite colour? Most of us won’t have been asked that question since our schooldays – unless you’ve recently had a particularly dull experience on a dating app. It’s a query rarely posed in research. The answer might change
Can Fashion Ignore the Sustainability Issue?
London Fashion Week SS20 (12th – 17th September) was a thoroughly on-topic affair this season. However, it wasn’t hemlines or textiles, slogan tees or embellishments that were trending but something altogether more urgent. Ironically, the bi-annual fashion carnival closed on