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Education is when you read the fine print. Experience is what you get if you don’t. This quote from American folk singer and social activist Pete Seeger is broadly accepted wisdom when it comes to the importance of reading the

How do the consumers that you’re looking to target with your marketing make decisions when it comes to buying? This is a key piece of insight for any brand and the foundation of successful interaction with those who could become

Where does your brand stand on the issue of sustainable packaging? Much more so than sustainability in the supply chain or daily operations, eco packaging is now right at the heart of the brand resonance discussion. Consumers increasingly want to

London Fashion Week’s Men’s takes place twice a year, several months before the womenswear fashion week events. While it doesn’t (yet) compete with London Fashion Week (LFW) in terms of international press attention and the swathe of famous faces in

Influencer marketing is becoming increasingly powerful. While it’s unlikely to replace social or content marketing (primarily because it requires both to thrive) it’s fast rising to the top of the talent pool as a way to get consumers to engage

How can personality theories be leveraged in marketing? Personality theories have a long, rich history of engaging consumers, from the influence of Freud on 1960s advertising to the “Which Game of Thrones Character Are You?” quizzes on Buzzfeed. In marketing