Choose a case study to see the actions and outcomes led by our market research.
DIY store customer experience optimisationThe IssueThis well-known, international DIY brand has recently launched its flagship range in the UK and asked Brandspeak to assess the…
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Board-level consumer engagement The Issue The Main Board of this leading, UK home and motor insurer wished to speak directly to consumers, to explore and…
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Brand positioning and customer experience development The Issue This well-known chain of themed bars was responding to brand tracking metrics that suggested it was losing…
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Branding in Financial Services Issue This well-known UK financial institution completed the takeover of an equally well-known competitor. The Board’s challenge was to identify a…
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Global packaging Innovation The Challenge In 2017, this market-leading fast food producer chose the UK and US to undertake the development and research for its…
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Overcoming Compliance Issues in Financial Services The Challenge This Life and Pensions brand was facing the prospect of having its products suspended by the FSA…
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Evaluation of new markets for potential product / service launch, to identifying the specific criteria for launch success.
Assessment of new propositions at different stages of development, identifying essential changes and improvements required to maximise uptake.
Review and optimisation of marketing communications (e.g. website, email, social media, text, OOH, brochure, magazine), to boost their potential to attract, inform, acquire and, / or retain customers.
Development of customer personas and segmentation models based on the target audience demographics, attitudes and behaviours best able to deliver effective targeting.
Assessment and optimisation of customer satisfaction levels, both overall and at individual stages of the customer journey.
Review of TV advertising concepts and animatics, to determine relevance and appeal - and identify any issues that may be reducing impact.
Market research was originally born out of the hard-nosed discipline of business realism. The bridge between boardroom goals an…
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Language, symbols and colour are all examples of visual signs that communicate meaning, and the study of these signs is called…
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At Brandspeak, we believe it’s time for ad testing to evolve - from being diagnostic and descriptive to being predictive and ac…
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Table of Contents In today’s B2C and B2B financial marketplace, brand reputation is no longer a soft metric — it’s a decisive f…
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Table of Contents Investing in segmentation almost always pays off. It often acts as a catalyst, delivering essential insights…
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Table of Contents In a competitive B2B landscape, broadcasting a single message to a vast, undefined market is a recipe for was…
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Table of Contents B2B segmentation is the process of dividing an organisation’s target audience into smaller groups – or segmen…
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Table of Contents After many years of delivering brand trackers - and hearing firsthand the most crucial questions - So what? a…
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For businesses looking for a DIY approach to collecting more qualitative and quantitative data from current and prospective cus…
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Table of Contents Choosing the right market research agency can make the difference between profitable brand growth and expensi…
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