Get Insights Into Your Competition

Competitor Analysis Research

Brandspeak’s competitor analysis shows how customers see you compared with your rivals: where you are stronger, where you are weaker, and where there is room to grow.

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Why Brandspeak for Competitor Analysis

Every big competitive call, whether entering a new market, defending share, or launching against rivals, can either be based on gut feel and assumption, or on genuine insight. Gut feel severely compromises your odds.

Brandspeak provides the market analysis that gives your brand total clarity: competitor target audience, proposition and positioning, market share, perceptions, strengths, weaknesses, and how your brand can best leverage that insight to maximise relevance, distinctiveness and impact.

Need ongoing measurement rather than a single view? That's brand tracking, not competitor analysis. We've done this for over 20 years, and we're members of AQR and the Market Research Society.

The Benefits of Competitor Analysis Research

Competitor analysis research from Brandspeak helps businesses make informed decisions regarding:

New Market Entry

Entering a new market, or extending your brand into an adjacent one, can be a high-stakes call.

Our research replaces that risk with evidence: a clear view of the competitive landscape, the offer needed to compete and win, and the real size of the prize - before you commit.

Regaining market share

When customers start drifting to competitors, we find out who they are moving to, what is drawing them there, and what it will take to bring them back.

Brand Health Optimisation

By measuring your brand's KPIs against your competitors' at a single point in time, you get a clear snapshot of your brand's relative fitness and the improvements needed to strengthen future performance. Repeating that measurement over time is a brand tracking job, not a competitor analysis one.

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Competitor Analysis Research Methods

Brandspeak provides a wide range of methods including surveys, interviews, focus groups, consultancy workshops and secodary research to analyse competitors. These methods provide comprehensive insights into competitor strategy, positioning, performance and emerging market opportunities.

Online Surveys

Benchmark your brand against competitors with robust, statistically reliable data at scale.

Focus Groups & Depth Interviews

Uncover why audiences choose your competitors over you, and what it would take to make you their first choice instead.

Statistical Modelling & Data Analytics

Pinpoint the statistical drivers behind competitor switching, and the market gaps you can exploit.

Secondary Research & Market Intelligence

Map competitor activity and category trends from existing intelligence, before primary research digs deeper.

Competitor Analysis Services

Our services uncover competitor strategies, map market opportunities, and monitor brand performance. Insights support strategic decision-making, protect market share, and drive growth through actionable, evidence-based recommendations.

We identify and map the target audiences, propositions, product features and benefits, distribution strategies, pricing and customer service of your key competitors. We'll enable you to understand the relative positioning of your brand, and what you need to do to make it more competitive.

We combine competitor analysis, including proposition weaknesses and gaps, with customer research focusing on unmet needs, to identify possible new proposition start points for your brand. We examine their potential in research before helping you turn the strongest ones into concepts for further evaluation and onward development.

We evaluate your brand's performance against key competitors. The research is tailored to the needs of your brand and can include metrics such as market share, mental availability, key associations, product quality, customer satisfaction and loyalty.

Performance evaluation can be conducted as a one-off exercise or as part of an ongoing brand tracking programme.

How to Get Your Insights

As a full service market research agency we support research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.

Step One

Fill in the form and click submit.

Step Two

Our team will contact you within 24 hours.

Step Three

We learn about your needs and goals and how to achieve them.

FAQs

Competitor analysis research is the systematic gathering and evaluation of information about the brands competing in a target market, covering their strategy, proposition, positioning, pricing and customer base.

Brandspeak turns that information into a clear, evidence-based picture of where your brand stands against its main competitors, and where the real opportunities and risks lie.

Competitor analysis is typically a focused, in-depth project answering a specific question, such as if and how a brand should enter a new market.

Brand tracking, by contrast, is continuous measurement of a brand's own performance over time. A business that needs an ongoing view of brand health against the competition is better served by Brandspeak's brand tracking service than by a single competitor analysis project.

Brandspeak can combine up to four methods depending on the question being answered.

Online surveys benchmark a brand against named competitors at statistically reliable scale. Focus groups and depth interviews uncover why customers choose a competitor over the client's brand. Statistical modelling identifies what's actually driving switching behaviour, and secondary research and market intelligence map competitor activity and category trends before primary research goes deeper.

Competitor analysis supports three main outcomes: mapping competitors in detail to understand relative positioning, identifying gaps that point to new product development opportunities, and monitoring brand performance against the competition, either as a one-off project or as an input into a wider tracking programme.

Brandspeak has delivered competitor analysis across a wide range of sectors, including financial services, FMCG, retail and professional services, drawing on more than 20 years of market research experience and membership of both AQR and the Market Research Society.

Getting started involves filling in the enquiry form on this page with a short outline of the business question. Brandspeak's team responds within 24 hours to discuss the brief and agree the right combination of research methods before proposing an approach.