Competitor Analysis Service
Using BrandSpeak’s competitor analysis research, you can obtain detailed information about current competitors operating in markets you are thinking about entering.
Using BrandSpeak’s competitor analysis research, you can obtain detailed information about current competitors operating in markets you are thinking about entering.
Competitor analysis research involves the gathering and evaluation of information about brands and organisations competing within your target market.
This may include analysis of their strategy, proposition, positioning, product strengths and weaknesses, distribution channels, customer base, pricing and other commercially significant factors.
The information and insights gathered are then used to create a composite picture of the market, including clear areas of opportunity and potential threat.
Competitor analysis research from BrandSpeak helps businesses make informed decisions regarding:
With our research, you will gain a clear understanding of marketplace dynamics, competitive players, the nature of the offer required, and the potential size of the opportunity when entering a new market or extending your brand into an adjacent one.
If you are losing market share, we’ll identify which competitors are gaining ground, why this is happening, and the actions required to respond effectively.
By measuring your brand’s KPIs against those of your competitors, you can obtain a snapshot of your brand’s relative fitness and identify the improvements needed to strengthen future performance.
BrandSpeak provides a wide range of methods including secondary research, surveys, interviews, focus groups and consultancy workshops to analyse competitors. These methods provide comprehensive insights into competitor strategy, positioning, performance and emerging market opportunities.
Capture robust, statistically reliable feedback to quantify attitudes and behaviours at scale.
Explore audience needs, perceptions and behaviours in rich qualitative detail.
Turn complex data into clear insight, revealing patterns, drivers and opportunities
Identify market trends, competitor activity and category insights using desk research.
Our services uncover competitor strategies, map market opportunities, and monitor brand performance. Insights support strategic decision-making, protect market share, and drive growth through actionable, evidence-based recommendations.
We identify and map the target audiences, propositions, product features and benefits, distribution strategies, pricing and customer service of your key competitors.
Our report will enable you to understand the relative positioning of your brand, and what you need to do to make it more competitive.
We combine competitor analysis – including proposition weaknesses and gaps – with customer research – focusing on unmet needs – to identify potential, new proposition start points for your brand.
We examine their potential in research before turning the strongest ones into concepts for further evaluation and onward development.
We evaluate your brand’s performance against key competitors.
The research is tailored to the needs of your brand and can include metrics such as market share, mental availability, key associations, product quality, customer satisfaction and loyalty.
Performance evaluation can be conducted as a one-off exercise or as part of an ongoing brand tracking programme.
We support qualitative research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.
Fill in the form and click submit.
Our team will contact you within 24 hours.
We learn about your needs and goals and how to achieve them.
A quick snapshot of the scale and experience we bring to every project.
0
Focus Groups
0
Years
0
Quantitative Studies
0
International Markets
0
Survey Participants
0
Languages Covered in Global Research
0
Depth Interviews
BrandSpeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.
Market research was originally born out of the hard-nosed discipline of business realism. The bridge between boardroom goals an…
Read More
Language, symbols and colour are all examples of visual signs that communicate meaning, and the study of these signs is called…
Read More
At Brandspeak, we believe it’s time for ad testing to evolve – from being diagnostic and descriptive to being predictive and ac…
Read More
Table of Contents In today’s B2C and B2B financial marketplace, brand reputation is no longer a soft metric — it’s a decisive f…
Read More
Table of Contents Investing in segmentation almost always pays off. It often acts as a catalyst, delivering essential insights…
Read More
Table of Contents In a competitive B2B landscape, broadcasting a single message to a vast, undefined market is a recipe for was…
Read More
Table of Contents B2B segmentation is the process of dividing an organisation’s target audience into smaller groups – or segmen…
Read More
Table of Contents After many years of delivering brand trackers – and hearing firsthand the most crucial questions – So what? a…
Read More
For businesses looking for a DIY approach to collecting more qualitative and quantitative data from current and prospective cus…
Read More
Table of Contents Choosing the right market research agency can make the difference between profitable brand growth and expensi…
Read MoreWith offices across major cities we provide global reach with local expertise.
+44 (0) 203 858 0052
1st Floor, 239 Kensington High St, London W8 6SN
+44 (0) 1174 07 0187
2430 / 2440 The Quadrant, Aztec West, Bristol BS32 4AQ
+44 (0) 121 314 4647
The Lewis Building, Bull St, Birmingham B4 6AF