Brand Strategy Consulting

Our brand agency blends market research with strategic thinking to define what makes your brand distinctive.

Brandspeak brings the research rigour, strategic thinking and creative instinct that strong brand development depends on, so your brand will perform in the market, not just on paper.

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Why Brandspeak for Brand Strategy Consulting

Every brand decision either sharpens your brand position or blurs it.

At Brandspeak we make sure it's the former: we work with you to identify what makes your brand relevant and distinctive, before evaluating that hypothesis with the market and using the findings to shape a proposition, positioning, personality and messaging that give your brand real direction.

We start with your stakeholders, running workshops to uncover what the brand believes about itself. Then we test this view with your target audience to determine how far the market agrees. These two views are then resolved through strategic analysis, to shape the right solution for your brand. Where the audience is diverse, we often start with segmentation research so the positioning is built around the customers who matter most. For a fuller picture, see our guide to how brand strategy consulting works.

With over 20 years' experience combining workshopping, research and brand development, we know the difference between a brand strategy built on real insight and expertise, and one built on guesswork.

Our AQR and Market Research Society membership isn't decoration. It's the standard the fieldwork is held to, and the reason our recommendations hold up under real-world scrutiny.

The Benefits of Hiring a Brand Strategy Consultant

Brand strategy consulting sharpens brand thinking and maximises brand impact. Work with us to:

Maximise Brand Proposition Appeal

We identify the proposition elements that matter most to your audience and how to express them so they land. The result: an offer that stands apart from competitors, grounded in what actually drives your customers' decisions.

Create Emotional Rapport with Your Audience

We define the emotional territory your brand should occupy, then draw on what drives fast, instinctive decision-making to build brand personalities, narratives and experiences that feel authentic and earn loyalty over time.

Address Barriers to Brand Purchase

If your brand is underperforming, we'll find out whether the barrier is structural, perceptual or experiential. That's what sharpens competitive positioning and builds the case for change.

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Brand Strategy Consulting Methods

Our brand consulting experience has been gained across a wide range of B2C and B2B sectors, in the UK and globally, over more than 20 years.

Depending on what a project needs, we can draw on a range of research and consulting methodologies, from desk-based analysis to large-scale surveys, to support strong brand identity development. These can include:

Secondary Intelligence

Secondary research: we use desk-based analysis of category dynamics, competitor positioning and market shifts, to give a clear view of where the brand can differentiate and where it risks blending in.

Workshopping and Co-creation

We undertake structured sessions to uncover what your stakeholders believe the brand already stands for, shaping this into an initial view of its proposition, positioning, personality and messaging.

Focus Groups

Focus groups with target audiences test how a brand's proposition, positioning, personality and messaging land with real people, surfacing where it resonates and where it needs to shift to reflect how the market actually sees the brand.

Surveys

Large-scale surveys can then be used to validate the proposition, positioning, personality and messaging territories across the full target audience before they're taken into the market.

Statistical Modelling

Quantitative modelling can be applied to identify which brand attributes actually drive preference and purchase, so strategic decisions are grounded in what will have the greatest impact on customer acquisition and retention.

How to Get Your Insights

As a full service market research agency we support research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.

Step One

Fill in the form and click submit.

Step Two

Our team will contact you within 24 hours.

Step Three

We learn about your needs and goals and how to achieve them.

Frequently Asked Questions

Find answers to common questions about Brand Strategy Consulting.

A brand strategy consultant gets under the surface of your market, your audience and your competitors to define what your brand should stand for and how it should behave. The output is a proposition sharp enough to differentiate, messaging clear enough to apply consistently, and a brand architecture built to support growth.

Marketing executes. Brand strategy decides what's worth executing, defining who you are, what you stand for and how the brand should behave, so marketing has something worth amplifying.

Typical moments include entering a new market, launching a new brand, repositioning an existing one, addressing declining performance, integrating brands following M&A, or needing clearer competitive positioning.

Most engagements run 4-12 weeks, with timing shaped by scope, the number of markets involved and the complexity of the brand architecture and proposition work required.

Deliverables vary by scope, but typically include a brand blueprint, positioning framework, messaging architecture, brand personality framework, customer value proposition, naming guidance, competitor mapping and creative direction principles.

A brand strategy consultant gets under the surface of your market, your audience and your competitors to define what your brand should stand for and how it should behave. The output is a proposition sharp enough to differentiate, messaging clear enough to apply consistently, and a brand architecture built to support growth.

Typical moments include entering a new market, launching a new brand, repositioning an existing one, addressing declining performance, integrating brands following M&A, or needing clearer competitive positioning.

Deliverables vary by scope, but typically include a brand blueprint, positioning framework, messaging architecture, brand personality framework, customer value proposition, naming guidance, competitor mapping and creative direction principles.

Marketing executes. Brand strategy decides what's worth executing, defining who you are, what you stand for and how the brand should behave, so marketing has something worth amplifying.

Most engagements run 4-12 weeks, with timing shaped by scope, the number of markets involved and the complexity of the brand architecture and proposition work required.

Brandspeak in Numbers

A quick snapshot of the scale and experience our consultants bring to every project.

100

of Brand Strategy Projects Delivered

20

Years of Brand Strategy Experience

30

International Markets Tested Brand Strategies

100

of Stakeholder Workshops Facilitated

90

Projects Delivered in 4-12 Weeks

450

Focus Groups & Depth Interviews for Brand Strategy Clients

Featured case study

Successfully Repositioning a Building Society

This is what brand strategy consulting looks like once it leaves the workshop. A positioning decision this size doesn't get made on instinct, it gets tested with the people who'll actually bank with the result, and with the staff who'll have to explain it to them. That's the same research-led approach behind every engagement described on this page.

Client Feedback

We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them.

Lauren Williams

Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!

Sarah Twist – Marketing Manager

It's been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend!

Zanya Fahy

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.

Strategy & Insight Manager | Animal Friends Insurance

From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.

Leading life and pensions provider