Brandspeak offers a comprehensive range of traditional and AI-enhanced research services, to meet every possible research requirement relating to your brand, product or service, marketing communications and channel delivery. They are all covered by the 6 core research methods outlined below:
BrandSpeak delivers B2C and B2B neuromarketing research that measures subconscious, instinctive reactions to creative assets, experiences and communications.
Learn More
BrandSpeak delivers quantitative research that provides the robust, data-driven insight that B2C and B2B organisations worldwide use.
Learn More
BrandSpeak delivers B2C and B2B qualitative research in the UK and globally, uncovering how and why people think, feel and behave the way they do.
Learn More
Secondary research, or desk research, provides a fast, cost-effective way to understand new market potential.
Learn More
BrandSpeak delivers immersive ethnographic research that reveals how and why consumers interact with products, services and experiences in real-world environments.
Learn More
BrandSpeak delivers expertly moderated B2C and B2B focus groups across a wide range of sectors, including FMCG, financial services, technology, healthcare, telecoms and retail.
Learn More
Evaluation of new markets for potential product / service launch, to identifying the specific criteria for launch success.
Assessment of new propositions at different stages of development, identifying essential changes and improvements required to maximise uptake.
Review and optimisation of marketing communications (e.g. website, email, social media, text, OOH, brochure, magazine), to boost their potential to attract, inform, acquire and, / or retain customers.
Development of customer personas and segmentation models based on the target audience demographics, attitudes and behaviours best able to deliver effective targeting.
Assessment and optimisation of customer satisfaction levels, both overall and at individual stages of the customer journey.
Review of TV advertising concepts and animatics, to determine relevance and appeal - and identify any issues that may be reducing impact.
Market research was originally born out of the hard-nosed discipline of business realism. The bridge between boardroom goals an…
Read More
Language, symbols and colour are all examples of visual signs that communicate meaning, and the study of these signs is called…
Read More
At Brandspeak, we believe it’s time for ad testing to evolve - from being diagnostic and descriptive to being predictive and ac…
Read More
Table of Contents In today’s B2C and B2B financial marketplace, brand reputation is no longer a soft metric — it’s a decisive f…
Read More
Table of Contents Investing in segmentation almost always pays off. It often acts as a catalyst, delivering essential insights…
Read More
Table of Contents In a competitive B2B landscape, broadcasting a single message to a vast, undefined market is a recipe for was…
Read More
Table of Contents B2B segmentation is the process of dividing an organisation’s target audience into smaller groups – or segmen…
Read More
Table of Contents After many years of delivering brand trackers - and hearing firsthand the most crucial questions - So what? a…
Read More
For businesses looking for a DIY approach to collecting more qualitative and quantitative data from current and prospective cus…
Read More
Table of Contents Choosing the right market research agency can make the difference between profitable brand growth and expensi…
Read MoreWith offices across major cities we provide global reach with local expertise.
+44 (0) 203 858 0052
1st Floor, 239 Kensington High St, London W8 6SN
+44 (0) 1174 07 0187
2430 / 2440 The Quadrant, Aztec West, Bristol BS32 4AQ
+44 (0) 121 314 4647
The Lewis Building, Bull St, Birmingham B4 6AF
