
Focus Groups & Depth Interviews
Explore audience needs, perceptions and behaviours in rich qualitative detail.
Expert Insights
Brandspeak provides B2C and B2B customer satisfaction research that helps organisations understand how customers experience their service and how that experience affects loyalty, retention and positive word-of-mouth.
From one-off customer satisfaction surveys to ongoing satisfaction and loyalty programmes, we combine benchmark metrics like CSAT and NPS with deeper diagnostics into what's actually driving the numbers.
Whether the experience happens online, in branch, over the phone or anywhere else, we measure it consistently and turn the results into a clear set of priorities for action.

Satisfaction scores like CSAT and NPS tell you whether performance is improving or declining, and give a clear, comparable benchmark to track over time, but on their own they don't show where in the customer experience the issues actually lie.
Where clients want to go further, diagnostics can explore the underlying causes behind the numbers, drawing on qualitative and quantitative techniques and social media listening as needed to understand what's actually driving satisfaction and loyalty.
The output is a clear view of what's driving satisfaction, the actions needed to address issues where diagnostics are used, and the benchmarks to monitor improvement over time, across both digital and non-digital environments.
Customer Satisfaction Score (CSAT) and Net Promoter Scores (NPS) provide a clear, quantitative baseline for overall satisfaction and loyalty. These metrics enable organisations to benchmark performance, track changes over time, spot emerging issues and assess whether experience improvements are delivering commercial impact.
Customer satisfaction research identifies the issues that depress satisfaction and weaken competitiveness, acquisition or retention. By clarifying the exact nature and commercial impact of these problems, it gives organisations the direction needed to prioritise changes that drive meaningful improvement.
Uncover what customers genuinely value and which elements of the experience carry the greatest influence on satisfaction, loyalty and advocacy. This enables organisations to make better-informed decisions about where investment should be focused to maximise commercial return and strengthen overall experience performance.
It strengthens future planning by clearly identifying the key satisfaction and loyalty drivers across different audiences. Understanding how expectations differ enables organisations to tailor experience strategies, product design and service delivery to the needs of each segment, improving long-term loyalty and competitive resilience.
Brandspeak uses qualitative interviews and focus groups, ethnography and online surveys to understand satisfaction, loyalty and customer experience.

Explore audience needs, perceptions and behaviours in rich qualitative detail.

Capture robust, statistically reliable feedback to quantify attitudes and behaviours at scale.

Observe real-life behaviour to understand authentic actions, needs and decision-making moments.
As a full service market research agency we support research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.
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Find answers to common questions about Customer Satisfaction research services.
As one of the UK's most experienced market research agencies, Brandspeak brings scale, consistency, and depth to every project.
of Satisfaction and Loyalty Studies Delivered
Years of Satisfaction and Loyalty Research
B2B and B2C Organisations Tracked for Satisfaction
of Brand-Specific Touchpoints Assessed
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We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them.
Lauren Williams
Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!
Sarah Twist – Marketing Manager
It's been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend!
Zanya Fahy

Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.
Georgie Burks, Brand Marketing Lead
Brandspeak have been fantastic to work with. They are a very professional agency who really understand the importance of quality research. Their team were very responsive, knowledgeable and easy to work with and provided us with excellent insights.
Mark Wilson

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.
Strategy & Insight Manager | Animal Friends Insurance
Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.
Tom Suberg
From the moment I contacted Brandspeak I can't thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.
Verity Kimber
From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.
Leading life and pensions provider
It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly... a heartfelt thanks.
DLKW
With offices in London, Bristol, and Birmingham – and partners across the world – we provide global reach with local expertise. Our team is ready to discuss your business challenge and show you what's possible with the right insights.
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