
Focus Groups & Depth Interviews
Explore audience needs, perceptions and behaviours in rich qualitative detail.
Expert Global Pack Testing & FMCG Insight Agency
Brandspeak provides brand packaging research to support the development of effective, category-relevant pack solutions across global markets.
We help organisations refine early packaging concepts, understand audience expectations and align structural, visual and communication choices with broader brand and portfolio objectives.

Packaging that looks strong in a design review can still fail once it reaches the shelf, because it lacks relevance and standout, or because it somehow introduces doubt into the mind of the shopper at exactly the point they were ready to buy.
Packaging research enables us to catch this early, testing structural, visual and communication choices against how people actually notice, interpret and use packaging in real environments.
We work across the full development timeline, from early concept exploration through to post-launch monitoring, so a project can start wherever a decision actually needs testing.
Qualitative work uncovers what makes someone pause, pick up or put a pack back down, quantitative work confirms which of those findings hold up at scale.
The quality of our research is what sets the approach apart from research designed to support an opinion rather than test it.
We're members of both the Association for Qualitative Research and the Market Research Society, and that membership reflects the standard our fieldwork is held to on every project, not just the ones with a case study attached.
We identify the visual signals that help a pack grab attention within a crowded fixture, and we check which elements then support a clear read on category and role once it's been seen.
Together, these findings help build a stronger presence across physical, digital and multi-market shelf environments.
Some communication elements are understood instantly, while others can cause a shopper to hesitate or misread the message.
Our findings shape how identifiers, claims and benefits should be presented, so the message holds together across every format and market.
Packaging is tested through the moments that actually matter: storage, opening, use and disposal. The result is a clear picture of which design factors help or hinder everyday tasks, and where a small adjustment would improve comfort and practicality long after purchase.
Not every route deserves equal investment. We show which options have genuine viability, which need more refinement and which should be dropped, so development time stays focused on the packaging with real potential.
Brandspeak's packaging research approaches include focus groups and depth interviews; online communities; eye-tracking and visual attention testing; ethnography and observational research; statistical modelling and data analytics; and online surveys.
Depending on the brief, different approaches may be combined to build a rounded understanding of visual response, interaction and usage across a variety of markets and contexts.

Explore audience needs, perceptions and behaviours in rich qualitative detail.

Gather deeper insight through multi-day discussions, tasks and real-world activities.

Reveal how audiences view and process your communications and visual assets.

Observe real-life behaviour to understand authentic actions, needs and decision-making moments.

Turn complex data into clear insight, revealing patterns, drivers and opportunities.

Capture robust, statistically reliable feedback to quantify attitudes and behaviours at scale.
Brandspeak offers concept evaluation, design development research, messaging assessment, shelf performance analysis, usability testing and post-launch reviews, providing structured packaging insight across early exploration, refinement and commercial monitoring stages.
As a full service market research agency we support research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.
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As one of the UK's most experienced market research agencies, Brandspeak brings scale, consistency, and depth to every project.
Packaging Studies Delivered
Years of Packaging and FMCG Research Experience
Multi-Markets Packaging Research Projects
International Markets
Pack Concepts and Prototypes Tested
In-Home Usability Studies Completed
Projects Delivered in 4-8 Weeks
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We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them.
Lauren Williams
Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!
Sarah Twist – Marketing Manager
It's been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend!
Zanya Fahy

Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.
Georgie Burks, Brand Marketing Lead
Brandspeak have been fantastic to work with. They are a very professional agency who really understand the importance of quality research. Their team were very responsive, knowledgeable and easy to work with and provided us with excellent insights.
Mark Wilson

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.
Strategy & Insight Manager | Animal Friends Insurance
Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.
Tom Suberg
From the moment I contacted Brandspeak I can't thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.
Verity Kimber
From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.
Leading life and pensions provider
It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly... a heartfelt thanks.
DLKW
With offices in London, Bristol, and Birmingham – and partners across the world – we provide global reach with local expertise. Our team is ready to discuss your business challenge and show you what's possible with the right insights.
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