Group-57-4 Packaging Research
Expert Global Pack Testing & FMCG Insight Agency

Packaging Research

BrandSpeak provides packaging research that supports the development of effective, category-relevant pack solutions across global markets.
We help organisations refine early ideas, understand audience expectations and align structural, visual and communication choices with broader brand and portfolio objectives.

What Is Packaging Research?

Packaging research refers to the process of gathering, analysing and interpreting market data to support evidence-based decision-making throughout packaging development.
Research may be conducted at different points in the development process to determine “must-have” packaging features, evaluate initial packaging concepts, test packaging prototypes, and evaluate and monitor post-launch success.
Using qualitative and quantitative approaches, packaging research provides insight into how consumers notice, interpret and use packaging in real contexts.
It supports brands in improving design, clarity, usability and competitiveness, ensuring packaging performs effectively across retail, digital and in-home environments.

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The Benefits of Packaging Research

Packaging research from BrandSpeak delivers focused insight that supports stronger design decisions, more effective communication and better real-world product interactions.

Namepackage Packaging Research

Strengthen Shelf Standout And First Impressions

It identifies the visual signals that help packs achieve faster recognition within competitive fixtures. These insights reveal which elements support quick detection and clear role understanding, enabling designs that create stronger presence across physical, digital and multi-market environments.

Namemessages-square Packaging Research

Improve Clarity, Comprehension And Message Delivery

It pinpoints which communication components support instant understanding and which cause hesitation. Findings guide the prioritisation and organisation of benefits, claims and identifiers so information is delivered coherently across different formats and touchpoints.

Namehand Packaging Research

Enhance Usability, Ergonomics And At-Home Interaction

It assesses how packaging performs during storage, opening, use and disposal. This highlights specific design factors that support or hinder everyday tasks, guiding adjustments that improve comfort, practicality and longer-term experience.

Namelist Packaging Research

Support Confident Progression Through Development Stages

It highlights which routes have clear viability, where refinement is needed and which options should be deprioritised. These insights inform efficient investment decisions and ensure development focus remains on packaging with clear evidence of potential.

Packaging Research Methods

BrandSpeak uses eye-tracking, hall testing, in-home placement, mobile ethnography, on-shelf diagnostics, online surveys and shopper observation. These complementary approaches build a rounded understanding of visual response, interaction and usage across a variety of markets and contexts.

Packaging Research Services

BrandSpeak offers concept evaluation, design development research, messaging assessment, shelf performance analysis, usability testing and post-launch reviews, providing structured packaging insight across early exploration, refinement and commercial monitoring stages.

Frequently Asked Questions

Find answers to common questions about our services.

How to Get Your Insights

We support qualitative research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.

Step One

Fill in the form and click submit.

Step Two

Our team will contact you within 24 hours.

Step Three

We learn about your needs and goals and how to achieve them.

BrandSpeak in Numbers

A quick snapshot of the scale and experience we bring to every project.

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Quantitative Studies

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Languages Covered in Global Research

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Depth Interviews

BrandSpeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.

BrandSpeak Blogs

Client Feedback

We partner with ambitious clients and capture their stories.

Logos-9-1 Packaging Research

We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them. 

Lauren Williams

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Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!

Sarah Twist – Marketing Manager

Toaster_Blue Packaging Research

It’s been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend! 

Zanya Fahy

Logos-14 Packaging Research

Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.

Georgie Burks, Brand Marketing Lead

Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!

Tom Green

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.

Strategy & Insight Manager | Animal Friends Insurance

Tonnjes_Blue Packaging Research

Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.

Tom Suberg

From the moment I contacted Brandspeak I can’t thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.

Leading life and pensions provider

It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly… a heartfelt thanks.

DLKW

Work with BrandSpeak

With offices across major cities we provide global reach with local expertise.

London

+44 (0) 203 858 0052

1st Floor, 239 Kensington High St, London W8 6SN

Bristol

+44 (0) 1174 07 0187

2430 / 2440 The Quadrant, Aztec West, Bristol BS32 4AQ

Birmingham

+44 (0) 121 314 4647

The Lewis Building, Bull St, Birmingham B4 6AF