
Focus Groups & Depth Interviews
Explore how users, buyers and IT decision-makers evaluate providers, platforms and propositions.
Expert UK Insight Agency
Brandspeak is a specialist telecoms, IT and digital market research agency, supporting UK and global clients across telecoms, SaaS, cloud services, cybersecurity, managed services and digital platforms.

Telecoms, IT and digital market research uses qualitative, quantitative and ethnographic methods to help organisations understand users, buyers, stakeholders, competitors and technology adoption behaviours. The insights we provide drive decisions around brand development, product design, messaging, innovation, pricing and go-to-market strategy.
These sectors are defined by rapid innovation, intense competition and constantly evolving customer expectations, where growth depends on relevance, reliability and a seamless experience across every touchpoint.
Our technology market research spans the full landscape: telecoms networks and infrastructure providers; mobile operators, MVNOs and broadband providers; hosting and data centres; cybersecurity platforms and managed security services; SaaS, PaaS and enterprise software providers; IT services, MSPs and systems integrators; and digital products, apps and platform developers.
Telecoms, IT and digital market research from Brandspeak will enable you to:
We uncover perceptions, trust drivers and the reasons users choose one provider over another. These insights inform stronger positioning, clearer value propositions and brands that stand out in fast-moving, innovation-driven markets.
Research validates demand for new digital products, telecom propositions, IT services and software solutions, identifying adoption triggers and barriers early. This ensures development is aligned with real customer needs and reduces the risk of costly missteps.
We reveal buyer priorities, procurement behaviours and the messages that resonate with technical and non-technical audiences across B2B and B2C markets, enhancing targeting, reducing wasted spend and increasing the impact of sales and marketing activity.
Research highlights friction points in digital journeys, service onboarding, support interactions and product UX, guiding improvements that increase satisfaction, reduce churn and strengthen long-term loyalty in highly competitive categories.
Brandspeak combines qualitative, quantitative and ethnographic methods, including user testing, depth interviews, focus groups, customer journey mapping, surveys, eye-tracking, implicit testing and experience diagnostics, to reveal what users and buyers do, think and feel, providing clear evidence for confident decision-making.

Explore how users, buyers and IT decision-makers evaluate providers, platforms and propositions.

Draws together market, competitor and technology-adoption data to show where your category is heading.

Observe how people actually use technology at home and at work, revealing behaviour that self-reporting misses.

Extended online forums where users and decision-makers help develop and refine propositions over days or weeks.

Quantify needs, perceptions, awareness, adoption, switching behaviour and satisfaction at scale across consumer and business audiences.

Identifies and quantifies the factors driving provider choice, adoption and churn, so investment targets the levers that matter.

Measures instinctive reactions to brands, messaging and user experiences that conventional questioning can miss.
Brandspeak delivers a broad suite of research services supporting growth, innovation and competitive advantage across consumer and business technology markets. These include:
As a full service market research agency we support research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.
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Find answers to common questions about our telecoms, IT and digital research services.
As one of the UK's most experienced market research agencies, Brandspeak brings scale, consistency, and depth to every project.
Focus Groups
Years
Quantitative Studies
International Markets
Survey Participants
Languages Covered in Global Research
Depth Interviews


Brandspeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.
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We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them.
Lauren Williams
Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!
Sarah Twist – Marketing Manager
It's been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend!
Zanya Fahy

Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.
Georgie Burks, Brand Marketing Lead
Brandspeak have been fantastic to work with. They are a very professional agency who really understand the importance of quality research. Their team were very responsive, knowledgeable and easy to work with and provided us with excellent insights.
Mark Wilson

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.
Strategy & Insight Manager | Animal Friends Insurance
Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.
Tom Suberg
From the moment I contacted Brandspeak I can't thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.
Verity Kimber
From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.
Leading life and pensions provider
It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly... a heartfelt thanks.
DLKW
With offices in London, Bristol, and Birmingham – and partners across the world – we provide global reach with local expertise. Our team is ready to discuss your business challenge and show you what's possible with the right insights.
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