GrowthTrack: Advanced Brand Tracking

GrowthTrack is our advanced, globally deployable, tracking solution that measures performance across key customer touchpoints and reveals how they influence buyer behaviours. This provides you with clear guidance on where to focus your marcomms and brand efforts to drive growth.

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The Benefits of GrowthTrack

Traditional trackers provide the brand metrics to monitor your brand’s position in the marketplace. But GrowthTrack gives you much, much more.

Nameeye GrowthTrack: Advanced Brand Tracking & Insights by BrandSpeak

Look Beyond Brand Measure

Unlike traditional ‘brand tracking’, GrowthTrack measures and analyses all customer touchpoints; brand, comms and customer experience.

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Smart Measures For Buyer Motivations

In recent years great strides have been made on what’s most important to measure and track, if we’re going to better understand buyer motivations. This includes ‘mental availability’ as a replacement for ‘brand awareness’ and Category Entry Points (CEPs) instead of brand image perceptions.

Namemap GrowthTrack: Advanced Brand Tracking & Insights by BrandSpeak

Map Out Buyer Dynamics

GrowthTrack maps out your buyer behaviour dynamics so that you an understand what proportion of buyers you’re holding on to, what proportion you’re losing to the competition, and how many your taking from your competitors.

Nametrophy GrowthTrack: Advanced Brand Tracking & Insights by BrandSpeak

Understand The Competitive Landscape

As well as mapping out the buyer dynamics of your brand, GrowthTrack also does the same for the competition. This means you also know how well your operating, and the relative performance of competitor brands.

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Identify Growth Drivers

Through the application of advanced statistical analytics, GrowthTrack identifies the key drivers that underpin sales growth – i.e. the levers you can pull to increase defend your loyalist base and/or win over new buyers.

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Built-In Scenario Testing

Our What-if Simulator tool allows us to scenario test the impact key drivers on buyer behaviours. Armed with this knowledge, we can gameplay different scenarios to identify the best mix of marcomms and branding efforts.

GrowthTrack Research Methods

GrowthTrack is primarily a quantitative research method that utilises online survey tools to collect the data needed. As described, it then includes advanced statistical techniques to identify purchase drivers, then predictive what-if modelling to gameplay results.

Online Communities

Gather deeper insight through multi-day discussions, tasks and real-world activities.

Online Surveys

Capture robust, statistically reliable feedback to quantify attitudes and behaviours at scale.

Focus Groups & Depth Interviews

Explore audience needs, perceptions and behaviours in rich qualitative detail.

Statistical Modelling & Data Analytics

Turn complex data into clear insight, revealing patterns, drivers and opportunities

Frequently Asked Questions

Find answers to common questions about GrowthTrack.

How to Get Your Insights

We support qualitative research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.

Step One

Fill in the form and click submit.

Step Two

Our team will contact you within 24 hours.

Step Three

We learn about your needs and goals and how to achieve them.

BrandSpeak in Numbers

A quick snapshot of the scale and experience we bring to every project.

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Focus Groups

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Years

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Quantitative Studies

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International Markets

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Survey Participants

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Languages Covered in Global Research

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Depth Interviews

BrandSpeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.

BrandSpeak Blogs

Client Feedback

We partner with ambitious clients and capture their stories.

Logos-9-1 GrowthTrack: Advanced Brand Tracking & Insights by BrandSpeak

We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them. 

Lauren Williams

Logos-38 GrowthTrack: Advanced Brand Tracking & Insights by BrandSpeak

Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!

Sarah Twist – Marketing Manager

Toaster_Blue GrowthTrack: Advanced Brand Tracking & Insights by BrandSpeak

It’s been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend! 

Zanya Fahy

Logos-14 GrowthTrack: Advanced Brand Tracking & Insights by BrandSpeak

Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.

Georgie Burks, Brand Marketing Lead

Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!

Tom Green

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.

Strategy & Insight Manager | Animal Friends Insurance

Tonnjes_Blue GrowthTrack: Advanced Brand Tracking & Insights by BrandSpeak

Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.

Tom Suberg

From the moment I contacted Brandspeak I can’t thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.

Leading life and pensions provider

It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly… a heartfelt thanks.

DLKW

Work with BrandSpeak

With offices across major cities we provide global reach with local expertise.

London

+44 (0) 203 858 0052

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