GrowthTrack: Advanced Brand Tracking

GrowthTrack is Brandspeak's proprietary brand growth framework and brand health tracking methodology, built to measure performance across every customer touchpoint that matters and show you how many customers each one is winning or losing for your brand.

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Why Brandspeak for Brand Tracking with GrowthTrack

Most brands run a brand tracker and still can’t say why the numbers moved. The score shows awareness has slipped, but not which touchpoint caused it, or what to do about it before the moment to act has passed.

GrowthTrack closes that gap. It looks at your product or service alongside your communications and customer experience delivery to reveal what is making buyers stay, switch or walk away. It then pairs the data with expert analysis and recommendations, so you get solutions rather than just numbers.

Running as a wave-based or continuous online brand tracking survey, GrowthTrack uses statistical modelling to identify the drivers of brand choice and growth. This includes the category entry points (CEPs) that matter most, meaning the situations and needs that prompt someone to buy in your category, and which brands come to mind at those moments.

Buyer-dynamics segmentation shows exactly where your customers are being won and lost, and the What-If Simulator lets you test the likely effect of improving any driver before you invest. Questions, touchpoints, KPIs and frequency are all tailored to your business.

Brandspeak has over 20 years of brand tracking experience, and GrowthTrack is run by the same senior consultants behind our brand tracking agency work. As AQR and Market Research Society members delivering across more than 40 international markets, we bring the analysis that sets GrowthTrack apart from generic brand tracking tools.

The Benefits of GrowthTrack

Traditional trackers provide the brand metrics to monitor your brand's position in the marketplace. But GrowthTrack goes further.

Look Beyond Brand Measurement

Unlike traditional brand trackers, which focus on brand health alone, GrowthTrack measures and analyses the touchpoints that shape buyer choice: your brand, your communications and your customer experience.

Measure What Really Motivates Buyers

GrowthTrack includes mental availability, meaning how easily your brand comes to mind in buying situations, and category entry points as key brand metrics. Both reflect the Ehrenberg-Bass Institute’s research into how buyers actually choose brands.

Map Out Buyer Dynamics

GrowthTrack maps the same buyer dynamics for your competitors, providing competitor benchmarking that shows how your performance compares with theirs in the same market.

Understand Where You Stand Against Competitors

GrowthTrack doesn't just map your own brand's buyer dynamics, it does the same for your competitors, so you can see how your performance compares with theirs in the same market.

Identify Growth Drivers

Using statistical modelling, including key driver analysis, GrowthTrack identifies what underpins brand choice and growth: the levers you can pull to defend your loyal buyers or win over new ones.

Built-In Scenario Testing

The What-If Simulator tests the likely effect of improving each key driver on buyer behaviour before you commit budget, showing which mix of brand, communications and customer experience activity is most likely to deliver growth. It tells you what to do next, as well as what’s happening.

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GrowthTrack Research Methods

GrowthTrack is primarily a quantitative method, using online surveys to collect the data. Advanced statistical techniques then identify purchase drivers, and the What-If Simulator tests how changing them would affect buyer behaviour.

Focus Groups & Depth Interviews

Before a GrowthTrack survey is designed, qualitative research using focus groups and in-depth interviews explores how buyers in your category think, talk and choose. They identify the category entry points that trigger purchase, the touchpoints that shape perceptions, and the language customers use to describe brands, so the survey measures what genuinely matters to your buyers, in terms they recognise. This makes the tracker more relevant from the first wave and avoids measuring attributes that look important internally but carry little weight with customers.

Online Surveys

Capture robust, statistically reliable GrowthTrack data about your brand and its impact on customer acquisition and retention, across the touchpoints.

Statistical Modelling & Data Analytics

Statistical modelling turns the survey data into a clear explanation of what is driving brand choice.

Key driver analysis measures how strongly each factor, from mental availability and category entry points to communications and customer experience, influences whether buyers choose, stay with or leave your brand. Buyer-dynamics analysis then shows where those buyers are being won and lost.

Together, these models feed the What-If Simulator, so you can see which changes are likely to have the greatest impact on growth before you commit budget.

How to Get Your Insights

As a full service market research agency we support research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.

Step One

Fill in the form and click submit.

Step Two

Our team will contact you within 24 hours.

Step Three

We learn about your needs and goals and how to achieve them.

Frequently Asked Questions

Find answers to common questions about GrowthTrack.

It goes far beyond traditional trackers by capturing and linking all customer touchpoints to buyer behaviour and commercial performance, showing not just what's happening but what to do next.

Yes. It's a flexible approach that can be tailored to the needs, context and category of clients across both B2B and B2C.

Yes. GrowthTrack measures your competitors on the same metrics as your own brand, giving you direct competitor benchmarking against both established rivals and emerging challengers. You can see how your mental availability compares with theirs, which brands come to mind at each category entry point, and how buyers rate each brand on communications and customer experience.

This shows not only where you stand in the market, but which competitors are gaining ground at your expense and why. The competitor set is agreed with you at the outset and can be updated as new challengers emerge.

As a tracking programme, it constantly monitors results over time, showing how well you retain, win and lose buyers.

This is a core deliverable of GrowthTrack. If your marketing is shifting buyer behaviour, GrowthTrack identifies it, and it'll show you just as clearly if your marketing isn't landing.

Completely. All questions, touchpoints, KPIs, frequency and dashboards are tailored to your business.

It depends on how fast your category moves. Many organisations choose quarterly or biannual tracking.

Complete the form and we'll contact you within 24 hours to discuss your objectives.

Brandspeak brings long-term guidance and senior expertise to GrowthTrack, so it stays sharp, relevant and commercially useful as your market changes.