Workshopping and Co-creation
Travellers and brand teams develop new packages, itineraries and guest experiences together in facilitated sessions.
Expert UK Insight Agency
Brandspeak is a specialist holiday, leisure and travel market research agency, supporting UK and international organisations. Our research helps businesses sharpen their propositions, deliver seamless experiences and adapt to evolving traveller behaviour.
We draw on the full range of research services, from proposition testing to customer experience, and work as a specialist brand tracking agency for travel and leisure brands.

Holiday, leisure and travel market research uses qualitative, quantitative and behavioural methods to help organisations understand traveller motivations, decision-making, expectations, satisfaction levels and perceptions of value.
The holiday, leisure and travel industry is shaped by shifting consumer expectations, economic pressures, safety considerations, sustainability demands and rapid digitisation.
Our research supports the full breadth of the sector: hotels, accommodation providers and holiday parks; tour operators, travel agents, OTAs and holiday brands; airlines, airports and transport providers; leisure attractions, theme parks and cultural venues; and tourism boards and DMOs. Because travel brands compete across borders, we also work as an international market research agency, running studies across source markets and destinations.
Whether that means holiday market research for a tour operator, leisure market research for an attraction, or hotel market research for an accommodation brand, the aim is the same: decisions grounded in real traveller needs, expectations and behaviour.
Holiday, leisure and travel market research from Brandspeak supports decisions around brand strategy, product development, experience optimisation, pricing, communications and destination appeal.
Uncover how travellers perceive your brand, what drives preference and which elements of your offer stand out in a highly competitive market. These insights guide stronger positioning, clearer storytelling and more compelling brand propositions.
Identify what travellers truly value, from accommodation features to itinerary structure, service standards, amenities and destination appeal. This ensures products and experiences are designed around real traveller needs, improving satisfaction and repeat bookings.
Explore key decision triggers, search behaviours and message framing that increases engagement across digital and offline channels. These insights improve targeting, reduce acquisition cost and strengthen return on marketing investment.
Determine friction points across research, booking, travel, in-stay and post-trip stages. This enables organisations to refine experience delivery, reduce stress points and build loyalty through more seamless, reassuring and memorable journeys.
Brandspeak blends qualitative, quantitative and behavioural techniques, including depth interviews, focus groups, online communities, journey mapping, surveys, UX testing, eye-tracking and implicit testing, to reveal what travellers say, feel and do, ensuring decisions are grounded in real-world behaviour.
Travellers and brand teams develop new packages, itineraries and guest experiences together in facilitated sessions.
Observes travellers in the moment, at attractions, in resorts and on the move, capturing what really shapes their experience.
Quantifies the drivers of destination choice, booking and repeat visits, showing where investment will lift demand.
Tracks demand patterns, competitor offers and emerging travel trends from existing sources.
Reveals what captures attention across booking journeys, brochures and campaign creative.
Measures the instinctive emotional pull of destinations, brands and creative, responses travellers can't always articulate.
Brandspeak delivers a wide range of research services designed to strengthen competitiveness, enhance traveller experience and increase bookings across both domestic and international markets.
As a full service market research agency we support research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.
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Find answers to common questions about our holidays, leisure and travel research.
As one of the UK's most experienced market research agencies, Brandspeak brings scale, consistency, and depth to every project.
Focus Groups
Years
Quantitative Studies
International Markets
Survey Participants
Languages Covered in Global Research
Depth Interviews


Brandspeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.
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We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them.
Lauren Williams
With offices in London, Bristol, and Birmingham – and partners across the world – we provide global reach with local expertise. Our team is ready to discuss your business challenge and show you what's possible with the right insights.
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