Holidays, leisure and travel market research uses qualitative, quantitative, behavioural and neuroscience-based methods to help organisations understand traveller motivations, decision-making, expectations, satisfaction levels and perceptions of value.
The holidays, leisure and travel industry is shaped by shifting consumer expectations, economic pressures, safety considerations, sustainability demands and rapid digitisation.
Our research is designed to help businesses, including hotels, accommodation providers, Tour operators, holiday brands, Airlines, airports, transport providers, Travel agents, OTAs, Leisure attractions, theme parks, cultural venues, Holiday parks, camping/glamping operators, Tourism boards and DMOs.