Higher Education Market Research
Higher education market research helps universities understand how prospective and current students, parents, academics and employers perceive their institution and make decisions.
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We regularly support clients in fast-evolving and emerging sectors, delivering ad-hoc insight as new opportunities and technologies develop. At the same time, we have deep, long-standing experience across several established industries, where we deliver project work on a continuous basis. These include:
Higher education market research helps universities understand how prospective and current students, parents, academics and employers perceive their institution and make decisions.
Learn MoreBrandSpeak provides market research services to support UK and global organisations across the NHS, private healthcare, primary care, pharmacy and medical product supply.
Learn MoreBrandSpeak is a specialist telecoms, IT and digital market research agency, supporting UK and global clients.
Learn MoreBrandSpeak is a specialist professional services market research agency, supporting UK and global organisations across Legal, Accountancy, audit firms and more.
Learn MoreOur research helps businesses achieve clarity of proposition, seamless experience delivery and the ability to adapt to evolving traveller behaviours.
Learn MoreWe support FMCG manufacturers and retailers by generating actionable insight that strengthens product portfolios, sharpens brand strategy and improves performance.
Learn MoreOur qualitative, quantitative, ethnographic and behavioural approaches support confident decision-making across physical, digital and omnichannel retail environments.
Learn MoreAcross North and South America, Europe, Asia Pacific and ANZ, our market research enables brands to assess the potential of new markets.
Learn MoreBrandSpeak’s B2B market research services — delivered across the UK and international markets — provide in-depth analysis of business audiences in your key industry verticals.
Learn MoreBrandSpeak delivers end-to-end food and beverage research to support product and service development, testing, launch and long-term performance across B2C and B2B markets.
Learn MoreOur financial services market research helps brands build trust, relevance, and seamless end-to-end customer experiences.
Learn MoreEvaluation of new markets for potential product / service launch, to identifying the specific criteria for launch success.
Assessment of new propositions at different stages of development, identifying essential changes and improvements required to maximise uptake.
Review and optimisation of marketing communications (e.g. website, email, social media, text, OOH, brochure, magazine), to boost their potential to attract, inform, acquire and, / or retain customers.
Development of customer personas and segmentation models based on the target audience demographics, attitudes and behaviours best able to deliver effective targeting.
Assessment and optimisation of customer satisfaction levels, both overall and at individual stages of the customer journey.
Review of TV advertising concepts and animatics, to determine relevance and appeal - and identify any issues that may be reducing impact.
Market research was originally born out of the hard-nosed discipline of business realism. The bridge between boardroom goals an…
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Language, symbols and colour are all examples of visual signs that communicate meaning, and the study of these signs is called…
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At Brandspeak, we believe it’s time for ad testing to evolve - from being diagnostic and descriptive to being predictive and ac…
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Table of Contents In today’s B2C and B2B financial marketplace, brand reputation is no longer a soft metric — it’s a decisive f…
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Table of Contents Investing in segmentation almost always pays off. It often acts as a catalyst, delivering essential insights…
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Table of Contents In a competitive B2B landscape, broadcasting a single message to a vast, undefined market is a recipe for was…
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Table of Contents B2B segmentation is the process of dividing an organisation’s target audience into smaller groups – or segmen…
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Table of Contents After many years of delivering brand trackers - and hearing firsthand the most crucial questions - So what? a…
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For businesses looking for a DIY approach to collecting more qualitative and quantitative data from current and prospective cus…
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Table of Contents Choosing the right market research agency can make the difference between profitable brand growth and expensi…
Read MoreWith offices across major cities we provide global reach with local expertise.
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