Sectors

Sectors

As market researchers we work across a vast range of B2C and B2B sectors, including a number that are niche or highly technical. For this reason, our team includes both generalists and specialists. Ask us about our experience in your sector.

Sectors We Work In

We regularly support clients in fast-evolving and emerging sectors, delivering ad-hoc insight as new opportunities and technologies develop. At the same time, we have deep, long-standing experience across several established industries, where we deliver project work on a continuous basis. These include:

Higher Education Market Research

Higher education market research helps universities understand how prospective and current students, parents, academics and employers perceive their institution and make decisions.

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Medical Market Research

BrandSpeak provides market research services to support UK and global organisations across the NHS, private healthcare, primary care, pharmacy and medical product supply.

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Telecoms, IT & Digital Market Research

BrandSpeak is a specialist telecoms, IT and digital market research agency, supporting UK and global clients.

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Professional Services Market Research

BrandSpeak is a specialist professional services market research agency, supporting UK and global organisations across Legal, Accountancy, audit firms and more.

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Holidays, Leisure & Travel Market Research

Our research helps businesses achieve clarity of proposition, seamless experience delivery and the ability to adapt to evolving traveller behaviours.

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FMCG Market Research Services

We support FMCG manufacturers and retailers by generating actionable insight that strengthens product portfolios, sharpens brand strategy and improves performance.

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Retail Market Research Services

Our qualitative, quantitative, ethnographic and behavioural approaches support confident decision-making across physical, digital and omnichannel retail environments.

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International Market Research Agency

Across North and South America, Europe, Asia Pacific and ANZ, our market research enables brands to assess the potential of new markets.

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B2B Market Research Agency

BrandSpeak’s B2B market research services — delivered across the UK and international markets — provide in-depth analysis of business audiences in your key industry verticals.

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Food and Beverage (F&B) Market Research Services

BrandSpeak delivers end-to-end food and beverage research to support product and service development, testing, launch and long-term performance across B2C and B2B markets.

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Financial Services Market Research

Our financial services market research helps brands build trust, relevance, and seamless end-to-end customer experiences.

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Examples of Using Market Research

Entering New Markets

Entering New Markets

Evaluation of new markets for potential product / service launch, to identifying the specific criteria for launch success.

Proposition Development

Proposition Development

Assessment of new propositions at different stages of development, identifying essential changes and improvements required to maximise uptake.

Marketing Communications

Marketing Communications

Review and optimisation of marketing communications (e.g. website, email, social media, text, OOH, brochure, magazine), to boost their potential to attract, inform, acquire and, / or retain customers.

Develop Customer Personas

Develop Customer Personas

Development of customer personas and segmentation models based on the target audience demographics, attitudes and behaviours best able to deliver effective targeting.

Improve Customer Satisfaction

Improve Customer Satisfaction

Assessment and optimisation of customer satisfaction levels, both overall and at individual stages of the customer journey.

Advertising Concepts

Advertising Concepts

Review of TV advertising concepts and animatics, to determine relevance and appeal - and identify any issues that may be reducing impact.

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Work with BrandSpeak

With offices across major cities we provide global reach with local expertise.

London

+44 (0) 203 858 0052

1st Floor, 239 Kensington High St, London W8 6SN

Bristol

+44 (0) 1174 07 0187

2430 / 2440 The Quadrant, Aztec West, Bristol BS32 4AQ

Birmingham

+44 (0) 121 314 4647

The Lewis Building, Bull St, Birmingham B4 6AF