Market Research Services

BrandSpeak delivers tailored market research services to help businesses understand customers, competitors, and market trends. Companies aiming to grow, innovate, or improve profitability gain actionable insights that inform strategy, optimise performance, and minimise risk in decision-making.

What is Market Research?

Market research is the process of collecting, analysing, and interpreting qualitative and quantitative data about markets, customers, competitors, and trends. It is an essential function which enables businesses to make informed decisions, identify opportunities and challenges, and develop strategies that align with their goals.
Effective market research informs product development, marketing strategies, pricing, and service delivery. It allows companies to anticipate customer needs, evaluate competitive positioning, and improve operational efficiency. Integrating insights from surveys, interviews, focus groups, and desk research enables organisations to build sustainable strategies, enhance customer satisfaction, and maximise overall business performance in a competitive marketplace.

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The Benefits of Market Research

Market research provides businesses with actionable insights to improve strategy, strengthen competitiveness, enhance customer profitability, and increase innovation success.

Nametrophy Market Research Services

Develop and Maintain Competitive Advantage

Market research enables you to identify and monitor the strengths and weaknesses of your competitor’s offer, in terms of its proposition, positioning, marketing and delivery. By examining these issues, you can identify how best to differentiate your own brand and build competitive advantage.

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Maximise Customer Profitability

The extent of customer profitability depends on minimising the time taken to convert a prospect to a customer and maximising re-purchase frequency and customer satisfaction. Market research can optimise levels of customer conversion and retention, by ensuring brand delivery meets customer needs, expectations, and behaviours.

Namepound-sterling Market Research Services

Maximise Innovation ROI

New product or service innovation doesn’t need to end in costly failure. Qualitative and quantitative market research ensures that your target audience has a critical voice at key stages of the NPD process, so you can avoid costly mistakes and maximise speed to market.

Market Research Research Methods

BrandSpeak employs desk research, surveys, focus groups, interviews, and ethnography to collect and analyse qualitative and quantitative data. These methods uncover customer behaviours, market trends, and competitor insights to provide actionable recommendations for strategic decision-making.

Our Market Research Services

Our research services are designed to deliver actionable insights, helping businesses improve strategy, enhance customer profitability, and maximise innovation success through tailored, evidence-based solutions across all sectors.

How to Get Your Insights

We support qualitative research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.

Step One

Fill in the form and click submit.

Step Two

Our team will contact you within 24 hours.

Step Three

We learn about your needs and goals and how to achieve them.

BrandSpeak in Numbers

A quick snapshot of the scale and experience we bring to every project.

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Focus Groups

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Quantitative Studies

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Languages Covered in Global Research

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Depth Interviews

BrandSpeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.

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Client Feedback

We partner with ambitious clients and capture their stories.

Logos-9-1 Market Research Services

We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them. 

Lauren Williams

Logos-38 Market Research Services

Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!

Sarah Twist – Marketing Manager

Toaster_Blue Market Research Services

It’s been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend! 

Zanya Fahy

Logos-14 Market Research Services

Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.

Georgie Burks, Brand Marketing Lead

Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!

Tom Green

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.

Strategy & Insight Manager | Animal Friends Insurance

Tonnjes_Blue Market Research Services

Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.

Tom Suberg

From the moment I contacted Brandspeak I can’t thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.

Leading life and pensions provider

It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly… a heartfelt thanks.

DLKW

Work with BrandSpeak

With offices across major cities we provide global reach with local expertise.

London

+44 (0) 203 858 0052

1st Floor, 239 Kensington High St, London W8 6SN

Bristol

+44 (0) 1174 07 0187

2430 / 2440 The Quadrant, Aztec West, Bristol BS32 4AQ

Birmingham

+44 (0) 121 314 4647

The Lewis Building, Bull St, Birmingham B4 6AF