Market Research Services

Insight is good. Knowing what to do with it is better.

At Brandspeak, we believe research should do more than explain what’s happening. It should enable you to decide exactly what happens next.

We’re a full-service market research agency working with consumer and B2B brands across the UK and worldwide. Using a wide range of qualitative and quantitative research techniques, we tackle the commercial questions that matter and translate the findings into clear direction and practical recommendations.

And because experience makes the difference, every project is director-led from start to finish. You benefit from senior-level thinking and a team committed to turning research into real commercial impact.

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What Is Market Research?

Market research is the process of collecting, analysing and interpreting qualitative and quantitative data about markets, customers, competitors, products, services, communications, brand experiences and trends. It enables businesses to make informed decisions, identify opportunities and challenges, and develop strategies that align with their goals.

There are two main types of market research, depending on where the information comes from. Primary research collects new information directly from the people you want to understand, through surveys, focus groups, depth interviews or observation. Secondary research, also called desk research, draws on information that already exists, such as published reports, market data and an organisation's own records.

Primary research can then be qualitative, exploring why people think and behave as they do, or quantitative, measuring how many people do so and how strongly. Most projects use one or the other; some combine both.

The Benefits of Market Research

Market research provides businesses with actionable insights to improve strategy, strengthen competitiveness, enhance customer profitability, and increase innovation success.

Make Decisions on Evidence

Market research enables you to identify and monitor the strengths and weaknesses of your competitor's offer, in terms of its proposition, positioning, marketing and delivery. By examining these issues, you can identify how best to differentiate your own brand and build competitive advantage.

Understand What Your Customers Need

The extent of customer profitability depends on minimising the time taken to convert a prospect to a customer and maximising re-purchase frequency and customer satisfaction. Market research can optimise levels of customer conversion and retention, by ensuring brand delivery meets customer needs, expectations, and behaviours.

Find and Size New Opportunities

New product or service innovation doesn't need to end in costly failure. Qualitative and quantitative market research ensures that your target audience has a critical voice at key stages of the NPD process, so you can avoid costly mistakes and maximise speed to market.

Maximise Innovation ROI

Develop and Maintain Competitive Advantage

Maximise Customer Profitability

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Market Research Methods

Each project uses the methods that best fit the question. The main ones are below, and you can explore all our research methods in more detail.

Qualitative Research

Capture robust, statistically reliable feedback to quantify attitudes and behaviours at scale.

Quantitative Research

Explore audience needs, perceptions and behaviours in rich qualitative detail.

Workshopping and Co-creation

Observe real-life behaviour to understand authentic actions, needs and decision-making moments.

Secondary Research

Also known as desk research, secondary research uses already-published data and reports to provide a cost-effective means of researching industries, markets and consumers. It is common to undertake desk research at the start of a market research project, to identify where knowledge gaps exist and what additional forms of market research are needed to address them.

Our Market Research Services

Our research services cover brands, customers, products and communications. As a market research and brand strategy agency, we turn the findings into a clear view of what to do next.

Also known as Desk Research. Here we use already-published data and reports to provide a cost-effective means of researching industries, markets, and consumers. It is common to undertake desk research at the start of a market research project, to identify where knowledge gaps exist and what additional forms of market research are needed to address them.

Quantitative research involves the generation and analysis of statistics and numerical data. It is used to size markets and quantify consumer needs, beliefs, attitudes, and behaviours. Our research often takes the form of surveys, conducted either online or offline, with enough respondents to be statistically representative of the target audience.

Qualitative research is used to explore the System 1 and System 2 attitudes, perceptions, and behaviours of the target audience in real detail. It often takes the form of focus groups, one-to-one interviews, or online communities, which may be conducted in real-time, or asynchronously.

Communications Research: test messages, concepts and content before they reach the market.
Advertising Development Research: develop creative from early idea to final execution, before media spend is committed.
Experiential Marketing Research: evaluate the impact of events, sponsorships and sampling.

How to Get Your Insights

As a full-service market research agency, we undertake B2C and B2B research in more than 40 global markets.

For our qualitative projects, this means working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality.

Wherever your audience is, we can reach them and deliver insight that drives better decisions.

Step One

Fill in the form and click submit.

Step Two

Our team will contact you within 24 hours.

Step Three

We learn about your needs and goals and how to achieve them.

Brandspeak in Numbers

As one of the UK's most experienced market research agencies, Brandspeak brings scale, consistency, and depth to every project.

3,000

Focus Groups

Years

750

Quantitative Studies

International Markets

1 Million

Survey Participants

Languages Covered in Global Research

5,000

Depth Interviews

Brandspeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.

Brandspeak Blogs

Read the latest trends, insights and best practices from the world of Market Research. Choose a topic below to read more.

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Client Feedback

We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them.

Lauren Williams

Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!

Sarah Twist – Marketing Manager

It's been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend!

Zanya Fahy

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.

Strategy & Insight Manager | Animal Friends Insurance

From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.

Leading life and pensions provider

Work with Brandspeak

With a home in London and a partner network reaching more than 40 international markets, we provide global reach with local expertise. From our base as a market research agency in London, we carry out research across all the sectors we serve. Our team is ready to discuss your business challenge and show you what's possible with the right insights.

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London

+44 (0) 203 858 0052

1st Floor, 239 Kensington High St, London W8 6SN

Bristol

+44 (0) 1174 07 0187

2430 / 2440 The Quadrant, Aztec W, Bristol BS32 4AQ

Birmingham

+44 (0) 121 314 4647

The Lewis Building, Bull St, Birmingham B4 6AF