Understand how the events and in-person experiences your brand delivers are being perceived by your target audience. From improving attendance to calculating the ROI of sponsorships, Brandspeak’s experiential marketing research will allow you to make data-led decisions.
Experiential marketing connects with consumers through branded, real-world experiences that create memorable interactions, fostering strong emotional connections, increasing loyalty, and driving word-of-mouth.
We measure campaign impact by assessing both the immediate experience and its lasting effect to ensure marketing goals and a positive ROI are achieved. Our research involves two stages: an immediate evaluation at the event and a follow-up weeks or months later to gauge long-term outcomes.
Brandspeak evaluates success using mixed-mode research, including face-to-face interviewing and subsequent online or telephone surveys. This helps create memorable experiences to understand event POI, increase brand loyalty and gain the data needed to plan your next event.
Our research helps you create memorable experiences, gain the data needed to improve events and understand the ROI of your events.
By carrying out a robust Experiential Marketing Research evaluation we can measure the performance of your campaign through brand ambassador/staff engagement, attendee enjoyment, brand impact, and consumer attitude changes.
We can calculate the ROI of your events through a measure of: Hard ROI, the increase in sales value generated by the campaign, and/or Soft ROI, the uplift in key brand measures such as brand loyalty, purchase intent, or brand warmth.
We are able to carry out analysis of your data to identify areas of campaign optimisation, such as any need for increased consumer engagement, requirements to amplify key brand messages or a push to increase word of mouth and social sharing.
Brandspeak uses online, face-to-face, and telephone interviewing to conduct Experiential Marketing Measurement evaluation.
Capture robust, statistically reliable feedback to quantify attitudes and behaviours at scale.
Gather deeper insight through multi-day discussions, tasks and real-world activities.
Explore audience needs, perceptions and behaviours in rich qualitative detail.
Our services assess product sampling, brand immersion, and event sponsorship campaigns. Insights help businesses measure engagement, optimise experiences, and demonstrate ROI, improving strategic decision-making and overall marketing effectiveness.
The evaluation framework can be applied to product sampling campaigns even though consumer engagement is very time-limited.
In these cases, we focus more on ‘what happened next?’ and less on point-of-experience engagement.
We can also deploy observation techniques to track how well samples are being distributed and whether they’re reaching their intended demographic target.
We’ll also report back on campaign performance versus the original marketing objectives.
Where the experiential campaign has a more immersive element, we adapt the approach to focus on both:
1. The in-the-moment experience and the impact that it has on the consumers’ immediate attitudes and brand perceptions.
2. The longer-term impact: its ability to create lasting brand memories and change key attitudes and behaviours – including brand purchase
The approach also lends itself to the evaluation of major event sponsorship properties, anything from sports fixtures and cultural events, through to music festivals.
The same principles apply. We carry out on-the-ground research to understand the immediate impact of the sponsorship and deploy follow-up research amongst attendees to measure the longer-term impact of the campaign.
We support qualitative research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.
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A quick snapshot of the scale and experience we bring to every project.
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Brandspeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.
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We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them.
Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!
It’s been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend!
Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.
Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!
We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.
Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.
From the moment I contacted Brandspeak I can’t thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.
From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.
It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly… a heartfelt thanks.
With offices across major cities we provide global reach with local expertise.
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