Expert UK & Global B2B Insight
Brandspeak is a B2B market research agency providing services across the UK and international markets. We help you understand and quantify the needs, expectations and behaviours of your target audience, so you can make informed decisions that drive growth.
B2B market research is the structured process of gathering, analysing and interpreting data to understand how your target organisations think, behave and make decisions. It can uncover new opportunities in emerging markets, explore the needs of existing customers, or support ongoing requirements such as brand tracking, NPD and communications optimisation.
B2B decision-making is typically complex, high-value and collaborative, with stakeholders from procurement, finance, operations, technology and senior leadership all influencing the outcome.
Effective research reveals who holds influence, the challenges and unmet needs they face, the organisational priorities guiding decision-making, and how they perceive your offer within the wider competitive landscape.
Brandspeak’s B2B research services will enable you to:
B2B market research gives you genuine insight into what customers value, the pressures they face and their current needs. With this understanding, you can shape solutions that support their goals, improve satisfaction and strengthen loyalty, moving you from supplier to trusted, long-term partner.
Clear intelligence on the market landscape, competitor activity and customer expectations enables you to sharpen differentiation, refine your marketing and sales approach, anticipate emerging trends and make faster, better-informed decisions.
Research helps you pinpoint unmet needs, validate new propositions early and direct investment toward initiatives with the strongest commercial potential, keeping your innovation pipeline aligned with real demand.
Brandspeak offers a full suite of qualitative, quantitative and ethnographic methodologies across UK and international B2B markets. Whichever approach fits, the goal is the same: strategic clarity and the granular detail needed to guide high-value decisions.
In these fast-paced, moderated sessions, stakeholders and customers work together to hot house and develop new ideas, with reactions and insights surfacing first-hand and in real time.
The approach is primarily used to develop new products and services but works equally well for the development of new communications and customer experiences.
Measures instinctive attitudes and emotional reactions that sit below conscious awareness, capturing responses conventional questioning can miss, at scale and with statistical reliability.
Draws together market trends, competitor activity and category data from existing sources, building a clear picture of where your market stands and where it's heading, without the time and cost of new fieldwork.
Observes real-world behaviour in context, closing the gap between what people say and what they actually do.
These asynchronous online research forums can be qualitative or quantitative in nature. Their purpose is typically to explore and iteratively develop product or service concepts over a period of days or weeks.
New discussion topics, tasks and stimulus material are fed in by the moderator at regular intervals, as the client's thinking develops in response to the community's feedback.
Identifies and quantifies the factors that genuinely drive behaviour, so investment goes to the levers with the greatest influence on decision-making and profitability.
We are one of the UK's established B2B market research companies. Our work spans brand strategy, customer experience, proposition development, communications testing and ongoing performance tracking, covering every major B2B insight need
As a full service market research agency we support research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.
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Find answers to common questions about our B2B market research services.
As one of the UK's most experienced market research agencies, Brandspeak brings scale, consistency, and depth to every project.
Focus Groups
Years
Quantitative Studies
International Markets
Survey Participants
Languages Covered in Global Research
Depth Interviews
Brandspeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.
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We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them.
Lauren Williams
Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!
Sarah Twist – Marketing Manager
It's been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend!
Zanya Fahy
Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.
Georgie Burks, Brand Marketing Lead
Brandspeak have been fantastic to work with. They are a very professional agency who really understand the importance of quality research. Their team were very responsive, knowledgeable and easy to work with and provided us with excellent insights.
Mark Wilson
We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.
Strategy & Insight Manager | Animal Friends Insurance
Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.
Tom Suberg
From the moment I contacted Brandspeak I can't thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.
Verity Kimber
From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.
Leading life and pensions provider
It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly... a heartfelt thanks.
DLKW
With offices in London, Bristol, and Birmingham – and partners across the world – we provide global reach with local expertise. Our team is ready to discuss your business challenge and show you what's possible with the right insights.
Get in Touch1st Floor, 239 Kensington High St, London W8 6SN
2430 / 2440 The Quadrant, Aztec W, Bristol BS32 4AQ
The Lewis Building, Bull St, Birmingham B4 6AF
