Brand Strategy Consulting

Our brand consultancy blends strategic intelligence with insight-driven creativity to unlock what makes your brand truly distinctive.

As a brand strategy consulting agency, Brandspeak delivers the blend of experience, expertise and inspiration required to undertake successful brand development.

Brand Strategy Consulting?

What Is Brand Strategy Consulting?

Brand strategy consulting helps organisations uncover and define the ideas, stories and brand architectures that give their brands strength and direction.

Rather than starting with assumptions, the process explores the realities of the market, the shifts in the competitive set and the expectations shaping audience choice.

From there, our brand strategy consultants work through the strategic building blocks of the brand — its proposition, positioning, values, personality, benefits and messaging — to determine what should stay, what should change and what needs to be created from scratch.

The result is a cohesive strategic platform, brought to life through clear frameworks and collaborative workshops, giving teams the clarity and confidence to develop the brand with purpose.

The Benefits of Hiring a Brand Strategy Consultant

Brand strategy consulting sharpens brand thinking and maximises brand impact. Work with us to:

Maximise Brand Proposition Appeal

Maximise Brand Proposition Appeal

We identify the proposition elements that matter most to your audience and how to express them effectively. The result is a compelling offer that stands apart from competitors with strong brand differentiation, grounded in customer motivations, expectations and decision drivers.

Create Emotional Rapport with Consumers

Create Emotional Rapport with Consumers

We define the emotional territory your brand should occupy. By understanding the deeper triggers that shape connection and System 1 decision-making, our consultants guide the creation of brand personalities, narratives and experiences that feel authentic, memorable and capable of forging long-term loyalty and improving customer experiences.

Address Barriers to Brand Purchase

Address Barriers to Brand Purchase

If your brand is underperforming, we'll uncover the structural, perceptual or experiential barriers that are holding it back. This enables clearer competitive positioning and provides the strategic clarity required to strengthen conversion and overall brand performance.

Brand Strategy Consulting Methods

Brandspeak Consulting's approach is based on over 20 years of brand consulting experience gained across a wide range of B2C and B2B sectors in the UK and globally. We augment this with workshopping, co-creation and extensive market analysis to support effective brand identity development.

Workshopping and Co-creation

Workshopping and Co-creation

Structured sessions with your stakeholders to pressure-test existing brand thinking and co-develop the proposition, positioning and personality territories that will shape the new strategy.

Secondary Research & Market Intelligence

Secondary Research & Market Intelligence

Desk-based analysis of category dynamics, competitor positioning and market shifts, giving the strategy a clear view of where the brand can differentiate and where it risks blending in.

Ethnography & Observational Research

Ethnography & Observational Research

Observing customers in the moments that matter to reveal the unspoken needs and decision triggers a brand must address to earn genuine preference.

Focus Groups & Depth Interviews

Focus Groups & Depth Interviews

In-depth conversations with target audiences to test how proposition, personality and messaging land, and to surface the language and associations that make a brand resonate.

Statistical Modelling & Data Analytics

Statistical Modelling & Data Analytics

Quantitative modelling that identifies which brand attributes actually drive preference and purchase, so strategic decisions are grounded in what moves the audience rather than assumption.

Online Surveys

Online Surveys

Large-scale surveys that validate brand positioning and messaging territories across the full target audience before they're taken into the market.

How to Get Your Insights

As a full service market research agency we support research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.

Step One

Fill in the form and click submit.

Step Two

Our team will contact you within 24 hours.

Step Three

We learn about your needs and goals and how to achieve them.

Upload a Briefing Document or RFP

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Frequently Asked Questions

Find answers to common questions about Brand Strategy Consulting.

A brand strategy consultant gets under the surface of your market, your audience and your competitors to define what your brand should stand for and how it should behave. The output is a proposition sharp enough to differentiate, messaging clear enough to apply consistently, and a brand architecture built to support growth.
Marketing executes; brand strategy defines what's being executed. Consulting establishes who you are, what you stand for, how you differentiate and how the brand should behave across every touchpoint, so marketing has something worth amplifying.
Typical moments include entering a new market, launching a new brand, repositioning an existing one, addressing declining performance, integrating brands following M&A, or needing clearer competitive positioning.
Most engagements run 4–12 weeks, with timing shaped by scope, the number of markets involved and the complexity of the brand architecture and proposition work required.
Deliverables vary by scope but typically include a brand blueprint, positioning framework, messaging architecture, brand personality framework, customer value proposition, naming guidance, competitive landscape mapping and creative direction principles.

Brandspeak in Numbers

As one of the UK's most experienced market research agencies, Brandspeak brings scale, consistency, and depth to every project.

3,000+

Focus Groups

25

Years

750+

Quantitative Studies

40

International Markets

1 Million+

Survey Participants

45

Languages Covered in Global Research

5,000+

Depth Interviews

Association for Qualitative Research (AQR)MRS Evidence Matters

Brandspeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.

Brandspeak Blogs

Read the latest trends, insights and best practices from the world of Market Research. Choose a topic below to read more.

Client Feedback

Lauren Williams

We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them.

Lauren Williams

Sarah Twist – Marketing Manager

Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!

Sarah Twist – Marketing Manager

Zanya Fahy

It's been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend!

Zanya Fahy

Georgie Burks, Brand Marketing Lead

Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.

Georgie Burks, Brand Marketing Lead

Brandspeak have been fantastic to work with. They are a very professional agency who really understand the importance of quality research. Their team were very responsive, knowledgeable and easy to work with and provided us with excellent insights.

Mark Wilson

Animal Friends Insurance

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.

Strategy & Insight Manager | Animal Friends Insurance

Tönnjes

Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.

Tom Suberg

From the moment I contacted Brandspeak I can't thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.

Leading life and pensions provider

It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly... a heartfelt thanks.

DLKW

Work with Brandspeak

With offices in London, Bristol, and Birmingham – and partners across the world – we provide global reach with local expertise. Our team is ready to discuss your business challenge and show you what's possible with the right insights.

Get in Touch

London

+44 (0) 203 858 0052

1st Floor, 239 Kensington High St, London W8 6SN

Bristol

+44 (0) 1174 07 0187

2430 / 2440 The Quadrant, Aztec W, Bristol BS32 4AQ

Birmingham

+44 (0) 121 314 4647

The Lewis Building, Bull St, Birmingham B4 6AF