Food and Beverage (F&B) Market Research Services
BrandSpeak delivers end-to-end food and beverage research to support product and service development, testing, launch and long-term performance across B2C and B2B markets.
BrandSpeak delivers end-to-end food and beverage research to support product and service development, testing, launch and long-term performance across B2C and B2B markets.
Food and beverage market research refers to the qualitative, quantitative and sensory research activities required to develop and manage new and existing F&B products successfully.
It enables brands to understand consumers, competitors and category dynamics; refine existing propositions; validate new product and packaging ideas; optimise pricing; and improve the shopper experience across channels.
The role of food and beverage market research is to support evidence-based decision-making throughout the product lifecycle.
Food and Beverage research from BrandSpeak enables clients to:
It highlights unmet needs and category opportunities early, enabling teams to focus development on the concepts with the strongest potential. Research pinpoints sensory, format and packaging refinements needed to improve competitiveness and strengthen readiness for launch.
It uncovers evolving expectations, taste shifts and emerging trends that signal where change is needed. Insight guides recipe development, packaging updates and communication refinement, helping established brands maintain relevance and compete effectively against both premium entrants and agile challengers.
It provides the strategic clarity required to understand feasibility, determine the most compelling proposition angles and align products with high-value consumer needs. Research informs which product attributes, claims and category positions carry most weight when expanding into adjacent segments.
It reveals how shoppers navigate categories, what shapes decisions and where frustration emerges across retail, hospitality and in-home environments. These insights inform pricing, merchandising, messaging and experience improvements that enhance standout, conversion and long-term brand preference.
BrandSpeak uses qualitative, quantitative, ethnographic, sensory and desk-based methods to explore behaviour, validate ideas and assess product performance. Together, these approaches uncover real-world usage, evolving consumer expectations and competitive dynamics across B2C and B2B food and drink markets.
A collaborative forum for exploring existing ideas and developing new concepts.
Explore audience needs, perceptions and behaviours in rich qualitative detail.
Observe real-life behaviour to understand authentic actions, needs and decision-making moments.
Identify market trends, competitor activity and category insights using desk research.
Measure instinctive attitudes and emotional reactions at scale for clear, reliable evidence.
Capture robust, statistically reliable feedback to quantify attitudes and behaviours at scale.
BrandSpeak provides a comprehensive range of food and beverage research services.
We conduct controlled sensory testing to assess taste, aroma, texture, appearance and overall appeal.
Hall tests validate concepts, guide recipe refinement and benchmark products against competitors. This structured process delivers clear direction for flavour optimisation, product positioning and in-market readiness.
Consumers trial products in their own homes and share feedback through surveys, video diaries or online communities.
This reveals authentic reactions, preparation habits, usage occasions and emotional responses, identifying strengths, barriers and improvement opportunities often missed by lab or sensory-only approaches.
Ethnography captures behaviour in context across homes, retail, hospitality and on-the-go settings.
It uncovers unmet needs, consumption rituals, shopping triggers and category pain points. Combined with shopper and behavioural data, it creates a strong foundation for innovation, positioning and experience improvement.
We support qualitative research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.
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A quick snapshot of the scale and experience we bring to every project.
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Quantitative Studies
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Depth Interviews
BrandSpeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.
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+44 (0) 203 858 0052
1st Floor, 239 Kensington High St, London W8 6SN
+44 (0) 1174 07 0187
2430 / 2440 The Quadrant, Aztec West, Bristol BS32 4AQ
+44 (0) 121 314 4647
The Lewis Building, Bull St, Birmingham B4 6AF