Retail Market Research Agency

Brandspeak is a specialist retail market research agency that enables retailers and brands to maximise sales and satisfaction throughout the shopper journey.

With Brandspeak's services you can:

What Is Retail Market Research?

Retail market research is the process of gathering, analysing, and interpreting data to understand the behaviour, preferences and needs of consumers and shoppers. Retail market research enables both product producers and retailers to make informed decisions about their product offerings, marketing, pricing, merchandising, customer service and e-commerce.

The Benefits of Retail Market Research Services

Maximising the Chance of New Product Success

New product failure rates are as high as 90%. With Brandspeak, you receive exactly the right qualitative and quantitative market research inputs, at the right stages of the product development process. The critical insights provided will enable you to maximise your new product’s chances of retail success.

Turbo-Charging an Existing Brand

Even the most successful retail brands lose market share when newer market entrants start to put them in the shade.

Whether you need to refresh your proposition, product, packaging, or communications, Brandspeak will identify precisely where and why your brand is losing share, and the steps you need to take to put it back on top.

Removing the Barriers to Purchase

Whether your brand is online or on the high street, the nature of the sales experience you provide across different channels can lead to brand loyalty - or brand rejection.

Brandspeak’s ethnographic research methodologies are designed to maximise customer acquisition and retention, by identifying and prioritising the retail experience issues you need to address.

Some Of Brandspeak's Retail Market Research Services

Optimising the Shopper Experience

Brandspeak provides accompanied and unaccompanied ethnographic research services, to map and dissect the end-to-end shopper experience, both online and in-store.

When we accompany customers on their shopping journey, we’ll observe and ask questions, to ensure we understand the nature of their experience at each stage of the shopper journey.

During unaccompanied shopping research shops, consumers will typically use their own phones to record their experience in real-time.

In each case, we’ll provide a highly detailed analysis of the customer’s experience of your retail environment and brand, clearly identifying the issues and opportunities to be addressed.

Developing Sector-Leading Packaging

For packaging development, Brandspeak offers a range of qualitative and quantitative research services to analyse and optimise the appeal, impact, and usability of new pack designs. From 1-D concept stage, through to 3-D mock-ups and finished packs.

To understand how a new design will work in its competitive context, we use VR research technology, to recreate real-life, in-store shelf displays. The tech enables ‘shoppers’ to digitally browse, inspect, and select products to add to their baskets.

In the background, data is being collected to build up a picture of their shopper journeys.

Our packaging research solutions aren’t just about new design evaluation, they also cover retail category management and the role of on-pack messaging in shopper choice.

Mapping At-Home Needs and Behaviours

There are many elements of the shoppers’ retail experience that take place in the home; budgeting, online product research, list making, online ordering, unpacking, storing and consumption.

Brandspeak conducts in-depth, observational, and interview-based research in the home, to understand consumers’ retail product needs, expectations, and behaviours in real detail.

Brandspeak's Retail Market Research Service Methods

Our full range of retail research services includes desk research, focus groups and interviews, ethnography, quantitative surveys, food and drink research, new product development research, packaging research, brand tracking research, advertising research, and customer experience research.

Why Choose BrandSpeak?

Our team is a brilliant blend of highly experienced and passionate individuals who share a love for market research.
The team is led by our MD Jeremy Braune, who is also Head of Qualitative Research, and a brand strategist with over 20 years’ retail research experience for brands such as Guinness, Cadbury, Theakston, Martell and Müller Dairy and Vodafone.

Mark Bagnall is our Head of Quantitative Research and a senior figure in the market research industry, with over 20 years retail research experience, on behalf of brands such as Nestle, Cadbury, Schweppes, Smirnoff, Johnnie Walker, and Heineken.

Each of our wider team members possesses a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to retail research.

Brandspeak is honoured to be part of The Association for Qualitative Research (AQR) and The Market Research Society (MRS). Being a member of AQR demonstrates our commitment to quality in research across the UK and beyond. It highlights our role in an influential group that shapes our industry. Joining MRS, a leading body for research professionals, reflects our promise to uphold the highest standards in our work. We are committed to providing top-notch insights and research, guided by the principles of these respected organisations.

Brands We've Worked With

Customer Testimonials

I have worked with Brandspeak for some time now as a supplier, writing content such as blogs and articles. You can tell a lot about a company by how it treats suppliers – especially freelancers. Jeremy is unfailingly thoughtful and responsive, gives detailed, clear and easy to follow briefs, always gives feedback and – the holy grail for freelancers – pays super fast. Overall, a pleasure to work for.

Judith Staig

Brandspeak are a highly professional research agency. As a supplier they are welcoming, easy to work with and always appreciative of the services I supply. I look forward to continuing our enjoyable, working relationship in the future.

Sarah Taylor

TEAKI LTD

Brandspeak is an absolute pleasure to work with! I’ve collaborated with them on a few projects for online research for their clients. The experience they bring to each and every project is very thorough, and their survey design work is very well put together. Looking forward to many more projects with the folks at Brandspeak!

Ann Spelman

Professional & friendly with a great team to support your research needs!

Lauren Williams

We worked with Brandspeak on a brand awareness project and we were extremely pleased the quality of service and the process. They understood the complexity of the briefs and ask plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them

Steven Hughes

Regatta Ltd

Brandspeak are fantastic to work with. They listened to our brief carefully, understood exactly what was required, then got cracking. They delivered exactly what we were after, presenting to us often complex data in an easy-to-understand fashion, enabling us to take the work forward and really make use out of it. Mark in particular was amazing to work alongside, and I wouldn’t hesitate to recommend both him and Brandspeak in the future. Thank you!

Sam Heague

Extracover Limited

Brandspeak were very helpful through this project. With regular check ins with the team to finesse the brief, through to consistent communication during the research and results delivered promptly, I can’t fault the team. The results have been helpful in shaping the future of our brand strategy

Harry

Brandspeak were a pleasure to work with. They’re extremely helpful and professional and truly experts in everything they do. They were able to help us and provide valuable knowledge throughout the entire process, from helping curate survey questions, carrying out the research and feeding back the results in a clear and proficient way, all with exceptional communication. Thank you Mark Bagnall and the Brandspeak team. Would recommend and definitely use again.

Grace Hughes

Blink

Working with Jeremy from Brandspeak has opened my eyes to how powerful good quality quantitative data can be to inform and drive better business decisions.

Adrian Chatterton

UK Product Manager, Spine & Orthobiologics, Stryker

We worked with Brandspeak on some qualitative research for a significant redesign of our products and our brandmark. Their approach was extremely professional, they took the time to clearly understand the brief and overall were very informed in the world of research. I wouldn’t hesitate to recommend them or use them again in the future.

Victoria Leigh-Pearson

Director, Group Sales & Marketing, John Ross Jr (Aberdeen) Ltd/Coln Valley Smokery Ltd/PR Foods

From the moment I contacted Brandspeak I can’t thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

EU Transition Manager, SHOTT Beverages

Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.

Tom Suberg

IT Project Manager at J.H. Tönnjes E.A.S.T. GmbH & Co. KG

Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!

Tom Green

Marketing Manager | Industrials Group. Garner Denver Limited

How To Get Started

Step 1

Press the button below and submit the enquiry form

Step 2

Our team will contact you within 24 hours

Step 3

Discovery call to learn about your needs and goals

Retail Market Research Company In London

Educational Resources And Case Studies

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How to conduct New Product Development Successfully

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Why New Products Fail

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Start Your Brand Thinking The Way Your Customer's Think

Frequently Asked Questions

Why is market research important in retail?

Market research is crucial in retail because it helps retailers understand customer preferences, behaviour, and trends, enabling them to make informed decisions on product offerings, pricing strategies, and marketing.

How do you conduct retail research?

As with all market research, begin by defining your research objectives and questions. Then, choose the research method best able to address your needs and gather the data required to understand and enhance the overall retail experience.

What is retail research and why is it used?

Retail research refers to the collection and analysis of data on various aspects of the retail industry, including customer behaviour, in-store experiences, shopper journeys and competition. It is used to gain insights that will that drive sales and profitability in the retail sector.

Brandspeak is a leading research consultancy formed in 2004 by a group of colleagues with a shared desire to deliver game-changing research and strategic thinking.

CASE STUDIES

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