BrandSpeak’s research services are used to develop, optimise and monitor brands, create targetable segments and personas, build exciting new products & services, deliver sector-leading customer experiences – and much more. Choose from any of our services here or get in touch directly to discuss the data and insights you need to grow your brand, and how BrandSpeak can help you acquire it.
BrandSpeak delivers B2C and B2B communications research that evaluates how messages, visuals and formats perform across print, digital and out-of-home channels.
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BrandSpeak provides packaging research that supports the development of effective, category-relevant pack solutions across global markets.
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Understand how your events and in-person experiences are being perceived by your target audience.
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Understand your brand's performance and health to maximise brand strength, market share and profitability.
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BrandSpeak provides B2C and B2B customer satisfaction research that helps organisations understand ongoing performance and improve loyalty.
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Using BrandSpeak's competitor analysis research, you can obtain detailed information about current competitors operating in markets you are thinking about entering.
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Our brand consultancy blends strategic intelligence with insight-driven creativity to unlock what makes a brand truly distinctive.
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Advertising development research supports brands throughout the creative process by providing audience-based evaluation at each stage.
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BrandSpeak delivers global Customer Experience (CX) and User Experience (UX) research that reveals how people interact with your brand across offline and digital environments.
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BrandSpeak delivers B2C and B2B brand tracking research that helps organisations understand brand health, diagnose performance issues and identify growth opportunities across markets.
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Customer segmentation research enables brands to understand their different audience groups to target, communicate and serve them effectively.
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BrandSpeak delivers tailored market research services to help businesses understand customers, competitors, and market trends.
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GrowthTrack is our advanced, globally deployable, tracking solution that measures performance across key customer touchpoints and reveals how they influence buyer behaviours.
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BrandSpeak supports global organisations with NPD research throughout the innovation journey, providing evidence-based guidance at every stage.
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Evaluation of new markets for potential product / service launch, to identifying the specific criteria for launch success.
Assessment of new propositions at different stages of development, identifying essential changes and improvements required to maximise uptake.
Review and optimisation of marketing communications (e.g. website, email, social media, text, OOH, brochure, magazine), to boost their potential to attract, inform, acquire and, / or retain customers.
Development of customer personas and segmentation models based on the target audience demographics, attitudes and behaviours best able to deliver effective targeting.
Assessment and optimisation of customer satisfaction levels, both overall and at individual stages of the customer journey.
Review of TV advertising concepts and animatics, to determine relevance and appeal - and identify any issues that may be reducing impact.
Market research was originally born out of the hard-nosed discipline of business realism. The bridge between boardroom goals an…
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Language, symbols and colour are all examples of visual signs that communicate meaning, and the study of these signs is called…
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At Brandspeak, we believe it’s time for ad testing to evolve - from being diagnostic and descriptive to being predictive and ac…
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Table of Contents In today’s B2C and B2B financial marketplace, brand reputation is no longer a soft metric — it’s a decisive f…
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Table of Contents Investing in segmentation almost always pays off. It often acts as a catalyst, delivering essential insights…
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Table of Contents In a competitive B2B landscape, broadcasting a single message to a vast, undefined market is a recipe for was…
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Table of Contents B2B segmentation is the process of dividing an organisation’s target audience into smaller groups – or segmen…
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Table of Contents After many years of delivering brand trackers - and hearing firsthand the most crucial questions - So what? a…
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For businesses looking for a DIY approach to collecting more qualitative and quantitative data from current and prospective cus…
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Table of Contents Choosing the right market research agency can make the difference between profitable brand growth and expensi…
Read MoreWith offices across major cities we provide global reach with local expertise.
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