Market Research For Advertising Driving Effective Ad Campaigns
Brandspeak is a leading provider of market research for advertising and marketing
communications, providing expert insights to enable B2C and B2B clients to develop and
optimise their advertising concepts and advertisement campaigns since 2004.
Our focus is on maximising ad effectiveness and ensuring your marketing efforts yield tangible results. Our expertise ensures your advertisements resonate with target audiences, achieve maximum impact, and drive desired campaign performance. We provide a comprehensive range of advertising research methodologies to support all stages of advertising development, from initial concept identification and refinement to monitoring the effectiveness of TV, cinema, digital, and social media advertising campaigns.
Our solutions focus on how your advertising delivers on commercial performance – helping you win or retain buyers – and, importantly, how it can be optimised to ensure you get the best return on ad spend (ROAS).
Our advanced advertising market research toolkit includes cutting-edge techniques for creative testing and ad concept testing, such as eye tracking and facial sentiment analysis for deep emotional insights.
We have also recently launched our quantitative advertising testing tool, GrowthTest. This innovative solution focuses on how advertising impacts commercial performance, identifying what is working and what isn’t to drive sales, and what needs to be changed in order to make your advertising more commercially powerful.
GrowthTest is ideal for both pre-testing ads and post-testing ads.
You can read about GrowthTest in detail. Alongside GrowthTest, we offer continuous tracking. These tools are essential for effective advertisement testing and campaign optimisation.
Why Choose Brandspeak for Your Advertising Market Research?
At Brandspeak, we specialise in delivering actionable insights through robust advertising market research. Our expertise covers all facets of advertisement testing, from initial concept evaluation to comprehensive post-launch effectiveness measurement, including brand lift studies and consumer behaviour analysis.
We help you understand consumer responses to your advertisements, optimise your advertising campaigns, and ensure your marketing spend drives maximum ROI.
So whether you are at the stage of assessing initial advertisement ideas, evaluating creative advertisement concepts, optimising animatics, putting the finishing touches to your advertisement, or monitoring its effectiveness post-launch, we have a tailored advertising research solution to help you succeed.
With our extensive comms agency background, we are keenly aware of the sensitivities and nuances surrounding advertising market research, ensuring our insights provide genuine strategic advertising advantages.
Market Research for Advertising – Our Comprehensive Approach
Our advertising research approach reflects all of the above whilst addressing key aspects to provide deep target audience insights and optimise your campaigns:
- Overall comprehension and appeal of your advertisements
- Strength and resonance of the advertisement’s proposition
- Proposition recall and advertisement memorability (including message recall)
- Nature and strength of individual emotions aroused by the advertisement
- Scene and characterisation appeal within the advertisement
- Brand fit and integration within the advertisement campaign
- Brand personality and values conveyed by the advertisement
- Brand recall and association with the advertisement
- Category differentiation achieved by your advertisements
- The impact the advertisements have on driving sales and improving brand perception
Ready to Optimise Your Advertising Campaigns?
Discover how Brandspeak’s expert advertising market research services can provide the actionable insights you need to drive commercial performance and maximise your ROI. Our team is ready to understand your unique needs and help you achieve your advertising goals.
How To Get Your Insights
Step 1
Fill in the form and click submit.
Step 2
Our team will contact you within 24 hours
Step 3
We learn about your needs and goals and help you achieve them.
Market Research For Advertising
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How does GrowthTest improve my advertising effectiveness?
GrowthTest is designed to evaluate how advertising influences commercial performance by identifying the extent to which the ad campaign is likely to drive acquisition and purchase. This innovative tool provides insights into both pre-launch and post-launch phases, allowing brands to refine their advertising strategies based on real data. By focusing on sales impact and optimising ad content, GrowthTest helps ensure that your advertising efforts yield the best possible return on ad spend (ROAS).
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What is the importance of brand lift studies in advertising research?
Brand lift studies are crucial in advertising research, as they measure the effectiveness of an ad campaign in enhancing brand perception and awareness among consumers. By assessing changes in consumer attitudes and behaviours before and after exposure to advertisements, these studies provide valuable insights into how well an ad resonates with its target audience. This information helps brands refine their messaging and improve future campaigns, ultimately driving better engagement and sales.
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How can consumer behaviour analysis enhance advertising strategies?
Consumer behaviour analysis offers deep insights into how target audiences interact with advertisements and what influences their purchasing decisions. By understanding factors such as preferences, motivations, and emotional responses, brands can tailor their advertising strategies to better align with consumer expectations. This analysis not only helps in crafting more effective ads but also aids in optimising overall marketing efforts, ensuring that campaigns are more relevant and impactful.
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What role does emotional response play in advertising effectiveness?
Emotional response is a key driver of advertising effectiveness, as it significantly influences consumer decision-making. Advertisements that evoke strong emotions can create lasting impressions, enhance brand recall, and foster a deeper connection with the audience. By utilizing techniques like facial sentiment analysis, Brandspeak helps brands understand the emotional impact of their ads, allowing them to craft messages that resonate more profoundly and drive desired actions from consumers.
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Can Brandspeak assist with both B2B and B2C advertising research?
Yes, Brandspeak specialises in providing advertising research solutions for both B2B and B2C clients. Our expertise spans various industries and market segments, allowing us to tailor our research methodologies to meet the unique needs of each client. Whether you are looking to optimise consumer-facing advertisements or develop effective strategies for business-to-business marketing, Brandspeak has the knowledge and tools to support your advertising goals.
Get in Touch
For more information about advertising market research from Brandspeak please contact us on : +44 (0) 203 858 0052 on at en*******@***********co.uk
Testimonials
- We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and ask plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them
- Steven Hughes
- Regatta Ltd
- Brandspeak are fantastic to work with. They listened to our brief carefully, understood exactly what was required, then got cracking. They delivered exactly what we were after, presenting to us often complex data in an easy-to-understand fashion, enabling us to take the work forward and really make use out of it. Mark in particular was amazing to work alongside, and I wouldn't hesitate to recommend both him and Brandspeak in the future. Thank you!
- Sam Heague
- Extracover Limited
- Brandspeak were very helpful through this project. With regular check ins with the team to finesse the brief, through to consistent communication during the research and results delivered promptly, I can't fault the team. The results have been helpful in shaping the future of our brand strategy
- Harry
- Brandspeak are fantastic to work with. They listened to our brief carefully, understood exactly what was required, then got cracking. They delivered exactly what we were after, presenting to us often complex data in an easy-to-understand fashion, enabling us to take the work forward and really make use out of it. Mark in particular was amazing to work alongside, and I wouldn't hesitate to recommend both him and Brandspeak in the future
- Zego
- Brandspeak were very helpful through this project. With regular check ins with the team to finesse the brief, through to consistent communication during the research and results delivered promptly, I can't fault the team. The results have been helpful in shaping the future of our brand strategy
- Lifestory
- We worked with Brandspeak on a brand awareness project and we were extremely pleased the quality of service and the process. They understood the complexity of the briefs and ask plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them
- Regatta Outdoors
- We've used Brandspeak for a number of projects over the years and have always found them a great font of knowledge and a great team to work with on consumer insights and data. Their work has been incredibly valuable to us and we'd have no hesitation working with them again in the future
- Dairy UK
- Brandspeak are a fantastic market research partner. They tackle briefs head on and ask plenty of questions to make sure they fully understand the objectives, as well as challenge anything that could impact the quality of the research. They're good storytellers and presenters so it's very easy to understand their findings and share further with stakeholders. Would highly recommend.
- Samantha Neville
- Communications & Engagement Manager | NHS
- We asked support for the Campaign Evaluation Research of our TVCM campaign. They organized and prepared everything on time, and we could get the necessary information as requested. Thanks to them, we could learn a lot of things and could improve our future marketing strategies. We are looking forward to working with them again!
- Tomoki Kawai
- Marketing Manger | Kikkoman
- Brandspeak were a pleasure to work with. They're extremely helpful and professional and truly experts in everything they do. They were able to help us and provide valuable knowledge throughout the entire process, from helping curate survey questions, carrying out the research and feeding back the results in a clear and proficient way, all with exceptional communication. Thank you Mark Bagnall and the Brandspeak team. Would recommend and definitely use again.
- Grace Hughes
- Blink
- Working with Jeremy from Brandspeak has opened my eyes to how powerful good quality quantitative data can be to inform and drive better business decisions.
- Adrian Chatterton
- UK Product Manager, Spine & Orthobiologics, Stryker
- We worked with Brandspeak on some qualitative research for a significant redesign of our products and our brandmark. Their approach was extremely professional, they took the time to clearly understand the brief and overall were very informed in the world of research. I wouldn’t hesitate to recommend them or use them again in the future.
- Victoria Leigh-Pearson
- Director, Group Sales & Marketing, John Ross Jr (Aberdeen) Ltd/Coln Valley Smokery Ltd/PR Foods
- It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly… a heartfelt thanks.
- DLKW
- From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.
- Leading life and pensions provider
- From the moment I contacted Brandspeak I can't thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.
- Verity Kimber
- EU Transition Manager, SHOTT Beverages
- Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.
- Tom Suberg
- IT Project Manager at J.H. Tönnjes E.A.S.T. GmbH & Co. KG
- We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.
- Strategy & Insight Manager | Animal Friends Insurance
- Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!
- Tom Green
- Marketing Manager | Industrials Group. Garner Denver Limited
The Tools We Use
The quality of insights depends on the quality of methods. That’s why we blend proven research techniques with the latest analytical tools to deliver answers you can trust.
Our research tools include:
- Focus Groups & Depth Interviews
- Online Surveys & Panels
- Ethnography & Observational Research
- Concept, Pack & Product Testing
- Desk Research & Competitor Intelligence
- Statistical Modelling & Data Analytics
Each tool is chosen, and often combined, to meet the challenges of your brief. That way, the insights you receive are accurate, actionable, and commercially relevant.
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