Competitor Analysis Service
Using Brandspeak’s competitor analysis research, you can obtain detailed information about competitors currently operating in markets that are of interest..
Using Brandspeak’s competitor analysis research, you can obtain detailed information about competitors currently operating in markets that are of interest..
Competitor analysis research involves the gathering and evaluation of information about brands and organisations competing within your target market.
This may include analysis of their strategy, proposition, positioning, product strengths and weaknesses, distribution channels, customer base, pricing and other commercially-significant factors.
The information and insights gathered are then used to create a composite picture of the market, and to identifiy areas of opportunity or threat.
Competitor analysis research from Brandspeak helps businesses make informed decisions regarding:
With our research, you will gain a clear understanding of marketplace dynamics, competitive players, the nature of the offer required, and the potential size of the opportunity when entering a new market or extending your brand into an adjacent one.
If you are losing market share, we’ll identify which competitors are gaining ground, why this is happening, and the actions required to respond effectively.
By measuring your brand’s KPIs against those of your competitors, you can obtain a snapshot of your brand’s relative fitness and identify the improvements needed to strengthen future performance.
Brandspeak provides a wide range of methods including secondary research, surveys, interviews, focus groups and consultancy workshops to analyse competitors. These methods provide comprehensive insights into competitor strategy, positioning, performance and emerging market opportunities.
Capture robust, statistically reliable feedback to quantify attitudes and behaviours at scale.
Explore audience needs, perceptions and behaviours in rich qualitative detail.
Turn complex data into clear insight, revealing patterns, drivers and opportunities
Identify market trends, competitor activity and category insights using desk research.
Our services uncover competitor strategies, map market opportunities, and monitor brand performance. Insights support strategic decision-making, protect market share, and drive growth through actionable, evidence-based recommendations.
We identify and map the target audiences, propositions, product features and benefits, distribution strategies, pricing and customer service of your key competitors.
Our report will enable you to understand the relative positioning of your brand, and what you need to do to make it more competitive.
We combine competitor analysis – including proposition weaknesses and gaps – with customer research – focusing on unmet needs – to identify potential, new proposition start points for your brand.
We examine their potential in research before turning the strongest ones into concepts for further evaluation and onward development.
We evaluate your brand’s performance against key competitors.
The research is tailored to the needs of your brand and can include metrics such as market share, mental availability, key associations, product quality, customer satisfaction and loyalty.
Performance evaluation can be conducted as a one-off exercise or as part of an ongoing brand tracking programme.
As a full service market research agency we support research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.
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A quick snapshot of the scale and experience we bring to every project.
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Depth Interviews
Brandspeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.
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