Competitor Analysis Service

Using Brandspeak's competitor analysis service, you can obtain detailed information about current competitors operating in markets you are thinking about entering.

What Is Competitor Analysis Research?

Competitor research involves the gathering and evaluation of information about brands and organisations competing within your target market. Analysis of each competitor includes an evaluation of their strategy, proposition, positioning, product strengths and weaknesses, distribution channels, customer base, pricing, and any other relevant factors.

The information may then be used to compile a composite picture of the market, including any areas of opportunity or threat

The Benefits of Competitor Analysis

Enter New Markets

If you are looking to enter a new market or extend your brand into an adjacent one, you need to understand the dynamics of that marketplace, the players, the nature of the offer you should enter with, and the potential size of the opportunity.

We’ll research the sector and the competition, to ensure that you have all the answers you need to make informed decisions.

Defend Market Share

If your brand is losing market share you need to understand which competitors you are losing it to, why, and what steps you should take as a priority.

Using competitor research we’ll provide the answers, and any potential solutions for evaluation, so you can react quickly.

Manage Brand Health

By measuring your brand’s key performance metrics against those of your competitors, you can obtain a snapshot of your brand’s relative fitness.

By measuring and comparing those metrics over time, you can determine your brand’s longer-term health and any measures required for future success.

Some Of Brandspeak's Competitor Analysis Services

Mapping your Competitors

We identify and map the target audiences, propositions, product features and benefits, distribution strategies, pricing and customer service of your key competitors.

Our report will enable you to understand the relative positioning of your brand, and what you need to do to make it more competitive.

Identifying Opportunities for New Product Development

We combine competitor analysis - including proposition weaknesses and gaps - with customer research – focusing on unmet needs – to identify potential, new proposition start points for your brand.

We examine their potential in research before turning the strongest ones into concepts for further evaluation and onward development.

Monitoring Brand Performance

We evaluate your brand’s performance against key competitors.

The research is tailored to the needs of your brand and can include metrics such as market share, mental availability, key associations, product quality, customer satisfaction and loyalty.

Performance evaluation can be conducted as a one-off exercise or as part of an ongoing brand tracking programme.

Brandspeak's Competitor Analysis Methods

Brandspeak uses desk research, qualitative exploratory focus groups and interviews, quantitative surveys, international markets research, and brand tracking to conduct competitor analysis research. We also conduct consultancy workshops to build competitive strategy.

Why Choose BrandSpeak?

Our team is a brilliant blend of highly experienced and passionate individuals who share a love for market research. The team is led by our MD Jeremy Braune, who is also Head of Qualitative Research, and a brand strategist with over 20 years’ experience. Jeremy has worked in over 40 international markets for clients including Diageo, Nintendo, AXA, General Motors, British Airways, Santander, Müller Dairy and Lloyds Bank.

Mark Bagnall is our Head of Quantitative Research and a senior figure in the market research industry, with over 20 years’ experience. Mark’s expertise in consumer and B2B market and customer analysis studies is extensive, having led segmentation studies for domestic brands such as Sky TV and global players such as EA Games. His work has spanned across many sectors including gaming and tech, entertainment, financial services, food and drinks, clothing, FMCG, and many more.

Each of our wider team members possess a unique skill set, ensuring that our clients benefit from a holistic and comprehensive approach to competitor analysis research.

Brandspeak is honoured to be part of The Association for Qualitative Research (AQR) and The Market Research Society (MRS). Being a member of AQR demonstrates our commitment to quality in research across the UK and beyond. It highlights our role in an influential group that shapes our industry. Joining MRS, a leading body for research professionals, reflects our promise to uphold the highest standards in our work. We are committed to providing top-notch insights and research, guided by the principles of these respected organisations.

Brands We've Worked With

Customer Testimonials

I have worked with Brandspeak for some time now as a supplier, writing content such as blogs and articles. You can tell a lot about a company by how it treats suppliers – especially freelancers. Jeremy is unfailingly thoughtful and responsive, gives detailed, clear and easy to follow briefs, always gives feedback and – the holy grail for freelancers – pays super fast. Overall, a pleasure to work for.

Judith Staig

Brandspeak are a highly professional research agency. As a supplier they are welcoming, easy to work with and always appreciative of the services I supply. I look forward to continuing our enjoyable, working relationship in the future.

Sarah Taylor

TEAKI LTD

Brandspeak is an absolute pleasure to work with! I’ve collaborated with them on a few projects for online research for their clients. The experience they bring to each and every project is very thorough, and their survey design work is very well put together. Looking forward to many more projects with the folks at Brandspeak!

Ann Spelman

Professional & friendly with a great team to support your research needs!

Lauren Williams

We worked with Brandspeak on a brand awareness project and we were extremely pleased the quality of service and the process. They understood the complexity of the briefs and ask plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them

Steven Hughes

Regatta Ltd

Brandspeak are fantastic to work with. They listened to our brief carefully, understood exactly what was required, then got cracking. They delivered exactly what we were after, presenting to us often complex data in an easy-to-understand fashion, enabling us to take the work forward and really make use out of it. Mark in particular was amazing to work alongside, and I wouldn’t hesitate to recommend both him and Brandspeak in the future. Thank you!

Sam Heague

Extracover Limited

Brandspeak were very helpful through this project. With regular check ins with the team to finesse the brief, through to consistent communication during the research and results delivered promptly, I can’t fault the team. The results have been helpful in shaping the future of our brand strategy

Harry

Brandspeak were a pleasure to work with. They’re extremely helpful and professional and truly experts in everything they do. They were able to help us and provide valuable knowledge throughout the entire process, from helping curate survey questions, carrying out the research and feeding back the results in a clear and proficient way, all with exceptional communication. Thank you Mark Bagnall and the Brandspeak team. Would recommend and definitely use again.

Grace Hughes

Blink

Working with Jeremy from Brandspeak has opened my eyes to how powerful good quality quantitative data can be to inform and drive better business decisions.

Adrian Chatterton

UK Product Manager, Spine & Orthobiologics, Stryker

We worked with Brandspeak on some qualitative research for a significant redesign of our products and our brandmark. Their approach was extremely professional, they took the time to clearly understand the brief and overall were very informed in the world of research. I wouldn’t hesitate to recommend them or use them again in the future.

Victoria Leigh-Pearson

Director, Group Sales & Marketing, John Ross Jr (Aberdeen) Ltd/Coln Valley Smokery Ltd/PR Foods

From the moment I contacted Brandspeak I can’t thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

EU Transition Manager, SHOTT Beverages

Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.

Tom Suberg

IT Project Manager at J.H. Tönnjes E.A.S.T. GmbH & Co. KG

Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!

Tom Green

Marketing Manager | Industrials Group. Garner Denver Limited

How To Get Started

Step 1

Press the button below and submit the enquiry form

Step 2

Our team will contact you within 24 hours

Step 3

Discovery call to learn about your needs and goals

Competitor Analysis Services In London

Educational Resources And Case Studies

Blog

What is market segmentation and why do you need it?

Blog

How to conduct market segmentation research

Case Study

Successfully Repositioning A Building Society

Case Study

Brand Positioning And Customer Experience Development

Case Study

DIY Store Customer Experience Optimisation

Frequently Asked Questions

What should a competitor analysis include?

Competitive analysis should include identifying your direct and indirect competitors. It will use market research to understand customers’ perspectives on your competitors’ strengths and weaknesses in relation to your own.

Is competitor analysis the same as market research?

Market research is a more general term that covers all aspects of understanding your market. Competitor analysis is a subset of market research that focuses specifically on your competitor set.

What is SWOT analysis of competitors?

SWOT stands for strengths, weaknesses, opportunities, and threats. It is a useful framework for looking at the internal and external factors that influence your competitive position

Brandspeak is a leading research consultancy formed in 2004 by a group of colleagues with a shared desire to deliver game-changing research and strategic thinking.

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