Brandspeak offers a comprehensive range of traditional and AI-enhanced research services, to meet every possible research requirement relating to your brand, product or service, marketing communications and channel delivery. They are all covered by the 6 core research methods outlined below:
Brandspeak delivers B2C and B2B neuromarketing research that measures subconscious, instinctive reactions to creative assets, experiences and communications.
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Brandspeak delivers quantitative research that provides the robust, data-driven insight that B2C and B2B organisations worldwide use.
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Brandspeak delivers B2C and B2B qualitative research in the UK and globally, uncovering how and why people think, feel and behave the way they do.
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Secondary research, or desk research, provides a fast, cost-effective way to understand new market potential.
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Brandspeak delivers immersive ethnographic research that reveals how and why consumers interact with products, services and experiences in real-world environments.
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Brandspeak delivers expertly moderated B2C and B2B focus groups across a wide range of sectors, including FMCG, financial services, technology, healthcare, telecoms and retail.
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Evaluation of new markets for potential product / service launch, to identifying the specific criteria for launch success.
Assessment of new propositions at different stages of development, identifying essential changes and improvements required to maximise uptake.
Review and optimisation of marketing communications (e.g. website, email, social media, text, OOH, brochure, magazine), to boost their potential to attract, inform, acquire and, / or retain customers.
Development of customer personas and segmentation models based on the target audience demographics, attitudes and behaviours best able to deliver effective targeting.
Assessment and optimisation of customer satisfaction levels, both overall and at individual stages of the customer journey.
Review of TV advertising concepts and animatics, to determine relevance and appeal - and identify any issues that may be reducing impact.
Market research was originally born out of the hard-nosed discipline of business realism. The bridge between boardroom goals an…
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Language, symbols and colour are all examples of visual signs that communicate meaning, and the study of these signs is called…
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Online qualitative research is qualitative market research conducted via digital platforms, including video focus groups, onlin…
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Brand tracking ROI is the commercial return an organisation generates from measuring its brand health over time, expressed in t…
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Brand tracking cost in the UK typically starts at around £10,000 for a single B2C tracker wave and £14,000 for a B2B tracker wa…
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We are all different — and that is what makes markets interesting. Your customers have different needs, different budgets, diff…
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Survey software is one of the more consequential tool choices a market researcher or insight manager makes. Choose well and the…
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Advanced statistical analytics market research helps organisations move beyond surface-level metrics to uncover the real driver…
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What is Market Segmentation? We are all different and that is what makes markets interesting. Your customers have different nee…
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Few metrics in the history of market research have generated as much enthusiasm, as much scepticism, or as much heated debate a…
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