Quantitative Research Experts
Brandspeak delivers game-changing quantitative research to clients in the UK and globally – every single day.
You will be in good Company
How we can help your business
Do you need clear, concise, cost-effective survey data to help you to understand or maximise the potential of your brand, consumers, products, communications or customer service?
If so, Brandspeak provides the highest quality, lowest cost, quantitative research solutions you will find.
What is online quantitative research?
Online quantitative research uses a wide range of survey tools and techniques to quantify the perceptions, attitudes and behaviours of target audiences. It can be used to gain feedback from a very large number of respondents quickly, and without the levels of cost associated alternative research approaches.
Techniques such as cross-tabulation and multivariate analysis can then be used to slice and dice the data, in order to provide even deeper insights into your target audience.
What is the benefit of online quantitative research?
There are many benefits to online quantitative research. For example:
Online surveys tend to have higher response and lower attrition rates than other survey types
Participants can access online surveys anywhere they have internet access, via a wide range of devices – including mobile
Online surveys are easier to administer and complete than more traditional, paper-and-pencil surveys
Survey data can be received and analysed in real time, meaning that it can be acted upon more quickly
Why Brandspeak's Quantitive
Research?
We provide pioneering online, f2f and phone quant. Online quant is now the most popular, due to its combination of low cost, high speed, and flexibility;
- Sample sizes from 50 to 5000+
- No interviewer costs
- Device agnostic
- Real-time data capture
- Respondents respond when they want to
- Supports image, video, or audio stimulus
- Advanced question structures and routing built in
Our quantitative research services are used to evaluate and monitor a wide range of marketing-critical issues, including;
Advertising
Effectiveness
From creative concept evaluation and pre-testing, to post advertising tracking.
Key metrics can include;
- Engagement
- Relevance
- Comprehension
- Message & brand recall
- Emotional resonance
- Strength of proposition
- Strength of call to action
- Fit with brand.
Brand health
Brand trackers and dips are essential for monitoring brand health, identifying any issues, and addressing them quickly.
Brand tracking metrics may include awareness, perception, personality, consideration, usage, and loyalty, as well as advertising recall and likelihood to recommend.
Competitor brands are also included so their performance can be monitored.
Customer satisfaction
We use approaches including Net Promoter Score (NPS) to determine overall levels of satisfaction.
We can also conduct extensive journey, touch point and channel analysis, to find out where customer dissatisfaction exists – and exactly what to do about it.
Market landscaping
We provide Usage and Attitude studies to provide an in-depth understanding of the market landscape, including:
- Perceptions of brands operating in the category
- Category purchase drivers
- Category buying behaviours
- Category usage behaviours
Customer targeting
We’ll identify just the right segmentation model for your business. It may include elements of;
- Demographic segmentation – based on criteria such as age, sex and income. Can also include geographical and life stage data
- Behavioural and Attitudinal segmentation – based on insights about the relationship between consumer, category and brand.
- Needs-based segmentation – based the consumer’s rational and emotional decision-making drivers
Testimonials
Quantitative research articles
Maybe you would be interested in one of our articles on qualitative research:
Market research was originally born out of the hard-nosed discipline of business realism. The bridge between boardroom goals and consumer truths. But somewhere along the way, the market research sector lost sight of an essential purpose: helping companies sell more goods and services.
At Brandspeak, we believe it’s time for ad testing to evolve - from being diagnostic and descriptive to being predictive and actionable. That’s why we created GrowthTest
Table of Contents In today’s B2C and B2B financial marketplace, brand reputation is no longer a soft metric — it’s a decisive …
Table of Contents Investing in segmentation almost always pays off. It often acts as a catalyst, delivering essential insights that dramatically improve …
Table of Contents In a competitive B2B landscape, broadcasting a single message to a vast, undefined market is a recipe for wasted …
Table of Contents B2B segmentation is the process of dividing an organisation’s target audience into smaller groups – or segments – based …
Table of Contents After many years of delivering brand trackers – and hearing firsthand the most crucial questions – So what? and …
For businesses looking for a DIY approach to collecting more qualitative and quantitative data from current and prospective customers, there are lots …
Table of Contents Choosing the right market research agency can make the difference between profitable brand growth and expensive failure. Whether you’re …
Table of Contents Not all customers are the same – and that’s exactly why customer segmentation is so powerful. In any business, …
What are projective techniques in qualitative market research? Projective techniques were originally developed in the 1960’s for use in clinical psychology. The …
Table of Contents Brands that thrive are those that keep a close eye on their performance and public perception. Brand tracking refers …
Your Challenge, Our Solutions
Find our how out research can help your business