Online Quantitative Research Surveys

Brandspeak provides online quantitative research surveys for B2C and B2B clients and marketing agencies globally.

Our Methods

What is Online Quantitative Research?

First, online quantitative research agencies like Brandspeak use a variety of online survey tools and techniques to collect quantitative data in relation to the target audience and the marketplace. Then, we use advanced analytics techniques like cross-tabulation, drivers analysis, choice-based conjoint and predictive modelling, to gain deeper insights into the market’s structure, and the target audience’s perceptions, attitudes and behaviours.

Today, online quantitative research surveys are preferred over other quantitative research methods, due to their low cost, speed and flexibility.

What is the benefit of online quantitative research?

Online surveys tend to be much less expensive than other survey methods, with higher response rates and faster turnaround times. They also ensure good geographical spread across the total market, avoiding clustering of interviews in urban areas.

Participants can take part at any time, using a wide range of online devices, whilst the surveys themselves are much easier to administer and complete than more traditional, quantitative data collection methods such as face-to-face interviews.

The data captured by online surveys can often be analysed and disseminated in real time.

There are other benefits too:

There are no interviewer costs
Surveys can accommodate a wide variety of both closed and open question types
The approach is device-agnostic, so the surveys will work on mobile, laptop tablet and PC
The surveys can accommodate text, images, videos or audio questions
Question-order can be randomised for each respondent to avoid possible order bias
Respondents can answer at a time and in a place of their choosing
Survey data can start to be received almost as soon as the survey is posted
Demographic data splits are usually provided as standard but a range of question-specific data splits are also available
The same survey can be rapidly relaunched to analyse trends over time.

Why use online quantitative research?

Online market research surveys have a wide variety of applications, including:

When you commission an online survey we’ll a take care of everything – from designing the survey, recruiting the respondents, conducting the research, the analysis, then delivering the results.

Your Challenge

Find our how out research can help your business

What ever your market research goal, whether you need to develop your brand, bring a new product to market or or optimise your customer experience delivery – we can help.