BrandSpeak delivers UK and international retail market research that helps organisations understand shoppers, uncover unmet needs and strengthen product, brand and category performance.
Our qualitative, quantitative, ethnographic and behavioural approaches support confident decision-making across physical, digital and omnichannel retail environments.
Retail market research explores how shoppers think, feel and behave across the entire path to purchase.
It identifies what drives differentiation, choice and conversion — as well as the friction points that inhibit them.
It encompasses everything from new product development testing and shopper journey mapping to brand, packaging, pricing and category insight.
In an increasingly omnichannel world, retail market research provides the clarity needed to make informed decisions across global markets — ensuring strategies are rooted in real shopper behaviour, not assumptions.
Retail market research reduces risk, strengthens propositions and ensures brands make confident, evidence-based decisions across the entire product, shopper and commercial lifecycle.
It identifies priority shopper groups, clarifies unmet needs and quantifies opportunities with the greatest commercial potential. Research validates concepts, pinpoints features and benefits that drive trial and repeat and informs launch strategies that increase conversion and sustain growth in competitive retail categories.
It reveals the emotional and functional triggers that influence attention, recall and preference. Insight clarifies brand perception relative to competitors, identifies whitespace for differentiation and guides messaging, visual execution and experience design to improve brand saliency across retail, digital and experiential touchpoints.
It informs pricing, promotion and range strategy by assessing alignment with category norms and shopper expectations. Research identifies optimal price points, pack sizes and promotional mechanics, highlights under-performing SKUs and provides commercial evidence that supports profitable retail decision-making.
It uncovers browsing behaviour, decision drivers and friction points across in-store, online and omnichannel journeys. These insights improve navigation, messaging, layout, usability and service interactions, ensuring brands remove barriers, increase satisfaction and deliver stronger conversion and loyalty.
BrandSpeak combines qualitative, quantitative, ethnographic, behavioural and neuromarketing techniques to understand shoppers, categories and channels. Methods include in-store and in-home observation, retail ethnography, eye tracking, implicit testing and behavioural economics to uncover both conscious and non-conscious drivers of retail decision-making.
A collaborative forum for exploring existing ideas and developing new concepts.
Explore audience needs, perceptions and behaviours in rich qualitative detail.
Observe real-life behaviour to understand authentic actions, needs and decision-making moments.
Identify market trends, competitor activity and category insights using desk research.
Turn complex data into clear insight, revealing patterns, drivers and opportunities
Capture robust, statistically reliable feedback to quantify attitudes and behaviours at scale.
BrandSpeak provides retail NPD research, shopper insights, packaging and brand communication testing, pricing and range strategy development, category insight and multi-market evaluation to help organisations optimise performance and drive commercial growth.
It identifies priority shopper groups, clarifies unmet needs and quantifies opportunities with the greatest commercial potential.
Research validates concepts, pinpoints features and benefits that drive trial and repeat and informs launch strategies that increase conversion and sustain growth in competitive retail categories.
It reveals the emotional and functional triggers that influence attention, recall and preference.
Insight clarifies brand perception relative to competitors, identifies whitespace for differentiation and guides messaging, visual execution and experience design to improve brand saliency across retail, digital and experiential touchpoints.
It informs pricing, promotion and range strategy by assessing alignment with category norms and shopper expectations.
Research identifies optimal price points, pack sizes and promotional mechanics, highlights under-performing SKUs and provides commercial evidence that supports profitable retail decision-making.
It uncovers browsing behaviour, decision drivers and friction points across in-store, online and omnichannel journeys.
These insights improve navigation, messaging, layout, usability and service interactions, ensuring brands remove barriers, increase satisfaction and deliver stronger conversion and loyalty.
We support qualitative research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.
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We learn about your needs and goals and how to achieve them.
A quick snapshot of the scale and experience we bring to every project.
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Focus Groups
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Quantitative Studies
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International Markets
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Languages Covered in Global Research
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Depth Interviews
BrandSpeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.
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We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them.
Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!
It’s been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend!
Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.
Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!
We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.
Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.
From the moment I contacted Brandspeak I can’t thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.
From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.
It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly… a heartfelt thanks.
With offices across major cities we provide global reach with local expertise.
+44 (0) 203 858 0052
1st Floor, 239 Kensington High St, London W8 6SN
+44 (0) 1174 07 0187
2430 / 2440 The Quadrant, Aztec West, Bristol BS32 4AQ
+44 (0) 121 314 4647
The Lewis Building, Bull St, Birmingham B4 6AF
