Group-57-5 Professional Services Market Research

Professional Services Market Research

BrandSpeak is a specialist professional services market research agency, supporting UK and global organisations across Legal, Accountancy, audit firms, Business and management consultancies, Professional bodies, membership organisations, Industry associations, chartered institutes, compliance and advisory services, Architecture, engineering and technical services.

What Is Professional Services Market Research?

Professional services market research refers to the qualitative, quantitative, ethnographic and neuroscience-based approaches used to help firms understand their clients, prospects, members, competitors and service performance.
These insights guide strategic decision-making relating to market positioning, brand development, proposition design, service delivery, client experience, communications, pricing and retention, as well as identifying opportunities for differentiation in highly competitive B2B and professional services markets.
The professional services sector is defined by trust, expertise and the ability to build long-term client relationships. Success depends on clarity of proposition, strong reputation, differentiated value and a seamless service experience.

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The Benefits of Professional Services Market Research

BrandSpeak’s market research insights will enable you to:

Nameeye Professional Services Market Research

Strengthen Brand Reputation and Positioning

They identify the client perceptions, expectations and credibility drivers that shape how your firm or organisation is evaluated. In addition, they clarify what differentiates you in a competitive marketplace and support the development of stronger, more resonant brand narratives.

Namelightbulb Professional Services Market Research

Sharpen Propositions and Service Design

By identifying unmet needs, value drivers and points of friction within existing or planned services, research ensures that value propositions, service innovations or digital transformation are based on market need and behaviour.

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Increase Marketing Efficiency and Lead Quality

BrandSpeak identifies priority segments, decision triggers and the messages that most effectively communicate expertise and trust. This enhances targeting, improves conversion and ensures marketing investment is focused on activity that drives measurable outcomes.

Nameuser Professional Services Market Research

Elevate Client and Member Experience

The research maps the full end-to-end journey, exposing barriers, confusion points or trust gaps across digital and offline touchpoints. These findings inform CX, UX and membership experience improvements that increase satisfaction, advocacy and retention, particularly for membership organisations, accountancy firms and advisory services aiming to strengthen long-term relationships.

Professional Services Research Methods

BrandSpeak integrates qualitative, quantitative, ethnographic and neuroscience-based techniques, including depth interviews, focus groups, online communities, surveys, journey mapping, implicit testing and message evaluation. These approaches not only what clients and members think, but also why they behave as they do, enabling evidence-based decisions across strategy, brand and service delivery.

Professional Services Market Research Services

BrandSpeak provides a comprehensive suite of research services to help firms and professional bodies sharpen propositions, drive growth and strengthen reputation across both B2B and B2C audiences.

BrandSpeak in Numbers

A quick snapshot of the scale and experience we bring to every project.

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Focus Groups

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Quantitative Studies

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Languages Covered in Global Research

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Depth Interviews

BrandSpeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.

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Client Feedback

We partner with ambitious clients and capture their stories.

Logos-9-1 Professional Services Market Research

We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them. 

Lauren Williams

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Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!

Sarah Twist – Marketing Manager

Toaster_Blue Professional Services Market Research

It’s been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend! 

Zanya Fahy

Logos-14 Professional Services Market Research

Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.

Georgie Burks, Brand Marketing Lead

Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!

Tom Green

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.

Strategy & Insight Manager | Animal Friends Insurance

Tonnjes_Blue Professional Services Market Research

Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.

Tom Suberg

From the moment I contacted Brandspeak I can’t thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.

Leading life and pensions provider

It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly… a heartfelt thanks.

DLKW

Work with BrandSpeak

With offices across major cities we provide global reach with local expertise.

London

+44 (0) 203 858 0052

1st Floor, 239 Kensington High St, London W8 6SN

Bristol

+44 (0) 1174 07 0187

2430 / 2440 The Quadrant, Aztec West, Bristol BS32 4AQ

Birmingham

+44 (0) 121 314 4647

The Lewis Building, Bull St, Birmingham B4 6AF