Group-57-4 Neuromarketing Research Services
Decode Subconscious Consumer Response

Neuromarketing Research Services

BrandSpeak delivers B2C and B2B neuromarketing research that measures subconscious, instinctive reactions to creative assets, experiences and communications.
By combining neuroscience techniques with behavioural understanding, we help organisations evaluate attention, emotion and processing fluency across campaigns, packaging, digital journeys and wider brand touchpoints.

What Is Neuromarketing Research?

Neuromarketing research helps brands uncover the subconscious, System 1 reactions that drive real-world decisions.
Using non-conscious measurement tools including eye-tracking, facial coding and implicit testing, it reveals how consumers instinctively respond to concept stimuli, advertising, packaging and other communications.
By integrating neuroscience with behavioural insight, neuromarketing provides a more complete and accurate picture of how creative assets perform.
Neuromarketing research gives brands access to non-conscious reactions to understand what truly drives attention, emotion and decision-making and helps strengthen creative impact, messaging effectiveness and brand performance.

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Benefits of Neuromarketing Research

Neuromarketing allows you to identify the emotional response to your product and communications, providing accurate data to inform your business decisions.

Nameusers Neuromarketing Research Services

Diagnose Subconscious Processing Patterns

It reveals how audiences instinctively process content by mapping subconscious attention, emotional shifts and cognitive effort, helping teams understand the processing behaviours that shape response before any creative elements are evaluated.

Namestar Neuromarketing Research Services

Identify Elements That Strengthen Creative Impact

It isolates which visual, narrative or structural components drive stronger engagement, so these can be adjusted to maximise the resonance and impact of advertising, printed communications, packaging and digital experiences.

Nameheart Neuromarketing Research Services

Map Emotional Associations That Influence Brand Preference

It uncovers the deeper emotional cues and non-conscious associations that underpin brand memory and preference, guiding the development of brand assets that build durable emotional connection.

Neuromarketing Research Methods

BrandSpeak uses eye-tracking, facial coding, implicit testing, behavioural analysis and video ethnography alongside complementary qualitative and quantitative approaches. These techniques capture instinctive reactions and viewing behaviour providing robust non-conscious data across a wide range of creative, experiential and digital stimuli.

Workshopping and Co-creation

A collaborative forum for exploring existing ideas and developing new concepts.

Eye-Tracking & Visual Attention Testing

Reveal how audiences view and process your communications and visual assets.

Ethnography & Observational Research

Observe real-life behaviour to understand authentic actions, needs and decision-making moments.

Implicit Testing

Measure instinctive attitudes and emotional reactions at scale for clear, reliable evidence.

Neuromarketing Research Services

BrandSpeak provides neuroscience-led evaluation of creative assets, brand cues and user experiences across advertising, packaging, digital journeys and innovation concepts, offering a structured suite of research tools tailored to different formats and development stages.

Frequently Asked Questions

Find answers to common questions about Neuromarketing.

How to Get Your Insights

We support qualitative research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.

Step One

Fill in the form and click submit.

Step Two

Our team will contact you within 24 hours.

Step Three

We learn about your needs and goals and how to achieve them.

BrandSpeak in Numbers

A quick snapshot of the scale and experience we bring to every project.

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Focus Groups

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Quantitative Studies

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International Markets

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Survey Participants

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Languages Covered in Global Research

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Depth Interviews

BrandSpeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.

BrandSpeak Blogs

Client Feedback

We partner with ambitious clients and capture their stories.

Logos-9-1 Neuromarketing Research Services

We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them. 

Lauren Williams

Logos-38 Neuromarketing Research Services

Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!

Sarah Twist – Marketing Manager

Toaster_Blue Neuromarketing Research Services

It’s been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend! 

Zanya Fahy

Logos-14 Neuromarketing Research Services

Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.

Georgie Burks, Brand Marketing Lead

Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!

Tom Green

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.

Strategy & Insight Manager | Animal Friends Insurance

Tonnjes_Blue Neuromarketing Research Services

Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.

Tom Suberg

From the moment I contacted Brandspeak I can’t thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.

Leading life and pensions provider

It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly… a heartfelt thanks.

DLKW

Work with BrandSpeak

With offices across major cities we provide global reach with local expertise.

London

+44 (0) 203 858 0052

1st Floor, 239 Kensington High St, London W8 6SN

Bristol

+44 (0) 1174 07 0187

2430 / 2440 The Quadrant, Aztec West, Bristol BS32 4AQ

Birmingham

+44 (0) 121 314 4647

The Lewis Building, Bull St, Birmingham B4 6AF