Telecoms, IT & Digital Market Research
BrandSpeak is a specialist telecoms, IT and digital market research agency, supporting UK and global clients across telecoms, SaaS, cloud services, cybersecurity, managed services and digital platforms.
BrandSpeak is a specialist telecoms, IT and digital market research agency, supporting UK and global clients across telecoms, SaaS, cloud services, cybersecurity, managed services and digital platforms.
Telecommunications, IT market research and digital market research use qualitative, quantitative, ethnographic and neuroscience-based methods to help organisations understand users, buyers, stakeholders, competitors and technology adoption behaviours.
These insights drive decisions around brand development, product design, messaging, innovation, pricing and go-to-market strategy.
These sectors are defined by rapid innovation, intense competition and constantly evolving customer expectations., where growth depends on relevance, reliability and a seamless experience across every touchpoint.
Research is available for Telecoms networks, infrastructure providers Mobile operators, MVNOs, broadband providers, hosting and data centres,Cybersecurity platforms, managed security services, SaaS, PaaS, enterprise software providers, IT services, MSPs, systems integrators, Digital products, appa and platform developers.
Telecoms, IT and digital market research from BrandSpeak will enable you to:
We uncover perceptions, trust drivers and reasons why users choose one provider over another. Our insights inform stronger positioning, clearer value propositions and brands that stand out in fast-moving, innovation-driven markets.
We validate demand for new digital products, telecom propositions, IT services or software solutions. Our insights identify adoption triggers and barriers early, ensuring development is aligned with real customer needs and reducing the risk of costly missteps.
We reveal buyer priorities, procurement behaviours and the messages that resonate with technical and non-technical audiences across B2B and B2C markets. Our insights enhance targeting, reduce wasted spend and increase the impact of sales and marketing activity.
We highlight friction points in digital journeys, service onboarding, support interactions and product UX. These insights guide improvements that increase satisfaction, reduce churn and strengthen long-term loyalty in highly competitive categories.
BrandSpeak combines qualitative, quantitative, ethnographic and neuroscience-driven methods — including user testing, depth interviews, focus groups, customer journey mapping, surveys, eye-tracking, implicit testing and experience diagnostics to reveal what users and buyers do, think and feel; providing clear evidence for confident decision-making.
Identify market trends, competitor activity and category insights using desk research.
Observe real-life behaviour to understand authentic actions, needs and decision-making moments.
Gather deeper insight through multi-day discussions, tasks and real-world activities.
Capture robust, statistically reliable feedback to quantify attitudes and behaviours at scale.
Turn complex data into clear insight, revealing patterns, drivers and opportunities
Measure instinctive attitudes and emotional reactions at scale for clear, reliable evidence.
Brandspeak delivers a broad suite of research services designed to support growth, innovation and competitive advantage across consumer and business markets. These include:
We evaluate new telecom bundles, software features, apps, digital tools and IT service propositions to determine clarity, value and commercial potential.
Findings highlight the refinements needed to maximise adoption and revenue impact.
We analyse how your brand, product portfolio and customer experience compare with other telecom operators, SaaS competitors, IT service providers and digital disruptors.
This reveals differentiation opportunities and guides more effective positioning and messaging.
We measure brand health, distinctiveness and competitive position across key audiences, from consumers to enterprise buyers.
Insights clarify how to enhance relevance, trust and preference in rapidly evolving markets.
We support qualitative research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.
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Our team will contact you within 24 hours.
We learn about your needs and goals and how to achieve them.
A quick snapshot of the scale and experience we bring to every project.
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Depth Interviews
BrandSpeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.
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