Group-57-5 Telecoms, IT & Digital Market Research

Telecoms, IT & Digital Market Research

BrandSpeak is a specialist telecoms, IT and digital market research agency, supporting UK and global clients across telecoms, SaaS, cloud services, cybersecurity, managed services and digital platforms.

What Is Telecoms, IT & Digital Market Research?

Telecommunications, IT market research and digital market research use qualitative, quantitative, ethnographic and neuroscience-based methods to help organisations understand users, buyers, stakeholders, competitors and technology adoption behaviours.
These insights drive decisions around brand development, product design, messaging, innovation, pricing and go-to-market strategy.
These sectors are defined by rapid innovation, intense competition and constantly evolving customer expectations., where growth depends on relevance, reliability and a seamless experience across every touchpoint.
Research is available for Telecoms networks, infrastructure providers Mobile operators, MVNOs, broadband providers, hosting and data centres,Cybersecurity platforms, managed security services, SaaS, PaaS, enterprise software providers, IT services, MSPs, systems integrators, Digital products, appa and platform developers.

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The Benefits of Telecoms, IT & Digital Market Research

Telecoms, IT and digital market research from BrandSpeak will enable you to:

Nameeye Telecoms, IT & Digital Market Research

Strengthen Brand Relevance and Differentiation

We uncover perceptions, trust drivers and reasons why users choose one provider over another. Our insights inform stronger positioning, clearer value propositions and brands that stand out in fast-moving, innovation-driven markets.

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Accelerate Successful Innovation

We validate demand for new digital products, telecom propositions, IT services or software solutions. Our insights identify adoption triggers and barriers early, ensuring development is aligned with real customer needs and reducing the risk of costly missteps.

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Improve Demand Generation and Sales Efficiency

We reveal buyer priorities, procurement behaviours and the messages that resonate with technical and non-technical audiences across B2B and B2C markets. Our insights enhance targeting, reduce wasted spend and increase the impact of sales and marketing activity.

Namemonitor Telecoms, IT & Digital Market Research

Optimise Digital and Customer Experience

We highlight friction points in digital journeys, service onboarding, support interactions and product UX. These insights guide improvements that increase satisfaction, reduce churn and strengthen long-term loyalty in highly competitive categories.

Telecoms, IT & Digital Research Methods

BrandSpeak combines qualitative, quantitative, ethnographic and neuroscience-driven methods — including user testing, depth interviews, focus groups, customer journey mapping, surveys, eye-tracking, implicit testing and experience diagnostics to reveal what users and buyers do, think and feel; providing clear evidence for confident decision-making.

Telecoms, IT & Digital Market Research Services

Brandspeak delivers a broad suite of research services designed to support growth, innovation and competitive advantage across consumer and business markets. These include:

How to Get Your Insights

We support qualitative research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.

Step One

Fill in the form and click submit.

Step Two

Our team will contact you within 24 hours.

Step Three

We learn about your needs and goals and how to achieve them.

BrandSpeak in Numbers

A quick snapshot of the scale and experience we bring to every project.

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Focus Groups

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Quantitative Studies

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International Markets

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Languages Covered in Global Research

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Depth Interviews

BrandSpeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.

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Client Feedback

We partner with ambitious clients and capture their stories.

Logos-9-1 Telecoms, IT & Digital Market Research

We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and asked plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them. 

Lauren Williams

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Very informative, easy to work with and a really friendly team. I would recommend Brandspeak to help any business grow. They are great quality for money, help niche sectors and present their findings in an understanding manner. They have provided a brand review, market review post-covid to ensure we are still up to date, along with two very valuable website reviews. Working with them for qualitative and quantities research has a been fantastic for us. Thank you for all your help!

Sarah Twist – Marketing Manager

Toaster_Blue Telecoms, IT & Digital Market Research

It’s been an absolute pleasure to work with Brandspeak on our qualitative assessment of different ads across 5 EU markets. Throughout this project, Brandspeak have been expert, professional and so flexible with our requirements and timings. The research analysis that they provided us with was extremely valuable and insightful. I look forward to working with them again – highly recommend! 

Zanya Fahy

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Great service from Brandspeak – highly recommend for thoughtful and detailed brand measurement and tracking.

Georgie Burks, Brand Marketing Lead

Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!

Tom Green

We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.

Strategy & Insight Manager | Animal Friends Insurance

Tonnjes_Blue Telecoms, IT & Digital Market Research

Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.

Tom Suberg

From the moment I contacted Brandspeak I can’t thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.

Verity Kimber

From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.

Leading life and pensions provider

It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly… a heartfelt thanks.

DLKW

Work with BrandSpeak

With offices across major cities we provide global reach with local expertise.

London

+44 (0) 203 858 0052

1st Floor, 239 Kensington High St, London W8 6SN

Bristol

+44 (0) 1174 07 0187

2430 / 2440 The Quadrant, Aztec West, Bristol BS32 4AQ

Birmingham

+44 (0) 121 314 4647

The Lewis Building, Bull St, Birmingham B4 6AF