Desk Research
Desk research is a highly cost-effective way of exploring the potential of new markets, through the identification and evaluation of the existing brand players, channels to market, pricing, volumes, relevant legislation and other market trends.
What is Desk Research?
Desk research can also be called secondary research. It involves the identification, analysis and collation of existing data, usually from a number of different data sources, that are either publicly available or available for purchase.
Inform Your Decision-Making
Brandspeak typically undertakes desk research for organisations needing market data to inform decision-making in relation to activities such as:
- Market entry or exit
- Investment allocation
- Distribution strategy development
- Pricing strategy development
- Grant applications
What’s the Difference Between Desk Research and Field Research?
Whilst desk research involves the collection, analysis and interpretation of data that already exists – in books, journals, databases, and on the internet – primary research involves the collection of original data, often using a market research survey approach.
The advantage of desk research is that it is typically much quicker and more cost effective than primary research.
Desk Research Outputs
Brandspeak often undertakes secondary research on behalf of clients to:
- Calculate current market or brand value
- Calculate likely, annual market growth
- Create a detailed picture of the competitor landscape
- Develop customer value / segmentation models
- Identify emerging trends before they become mainstream
- Identify regulatory barriers to market
- Identify new local distributors or routes to market
Information Resource
To identify the required information our desk research team may consult;
- Industry reports and white papers
- Trade and industry association data
- Company websites
- Directories
- Policy documents
- Sector-specific trade journals and publications
- Government reports and statistics
- Relevant industry and product associations within each country
- Analysts notes
- Conference speeches and presentations
We’ll also look for any paid-for reports that can help answer the exam question. If there are any, we’ll discuss the contents of them with you, so you can decide whether or not to purchase them, to add to the data we have amassed from free-to-access sources.
Our Desk Research Expertise
Brandspeak’s research team has considerable and wide-ranging secondary research experience, from calculating the annual tonnage and value of polypropylene thread used by various industries in Brazil, to determining the number of B2C and B2B companies of different sizes and sectors that are selling their goods via online market places throughout Europe.
Your Challenge
Find our how out research can help your business
What ever your market research goal, whether you need to develop your brand, bring a new product to market or optimise your customer experience delivery – we can help.
Get in Touch
To find out more about Brandspeak’s desk research capabilities and experience, please contact us at: +44 (0) 203 858 0052 on at enquiries@brandspeak.co.uk
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