Quantitative Research
BrandSpeak delivers quantitative research that provides the robust, data-driven insight that B2C and B2B organisations worldwide use to make confident, evidence-based decisions.
BrandSpeak delivers quantitative research that provides the robust, data-driven insight that B2C and B2B organisations worldwide use to make confident, evidence-based decisions.
Quantitative research uses structured survey tools and techniques to collect numerical & measurable data from target audiences at scale.
Advanced modelling techniques can also be applied to identify the attributes most responsible for driving attitudes, choices and behaviour. They reveal which ones matter most, how people make trade-offs and how different scenarios are likely to influence adoption or demand.
Advanced modelling transforms raw data into predictive, commercially meaningful insight that supports confident strategic planning.
Common advanced techniques include conjoint analysis, MaxDiff, regression modelling, drivers analysis and segmentation modelling.
Quantitative Research provides readily measurable and comparable data, which facilitates thorough analysis. The precision of this data enables businesses to arrive at well-grounded decisions.
Quantitative research de-risks strategic decision-making by replacing assumption with clarity, ensuring strategic choices are grounded in statistically robust insight rather than subjective opinion or anecdotal feedback.
Tracking structured metrics such as brand health, advertising effectiveness, NPS, and CSAT over time highlights issues and opportunities early, as well as pinpointing where improvements will deliver the strongest commercial impact.
By quantifying category size, competitor reach, demand patterns and unmet needs, quantitative research provides a clear picture of where and how brands can compete. This evidence guides market entry, supports portfolio optimisation and highlights opportunity spaces with strong commercial potential.
BrandSpeak designs quantitative research programmes that deliver the commercially actionable insights that inform market assessment, segmentation, product development, customer experience monitoring, communications optimisation and brand performance measurement in B2C and B2B environments.
We deliver large-sample studies that quantify market size, competitive structure, category perceptions and emerging opportunities.
Our research identifies key players, unmet needs and commercial threats, helping brands assess whether a market gap exists and whether that gap is commercially viable.
These insights support strategic decision-making related to market entry, product expansion and strategic growth.
Using robust cluster analysis, we identify high-value audience sub-groups based on attitudes, behaviours, needs and demographics.
These segments are profiled to reveal their motivations, decision drivers and value potential, enabling far more accurate targeting and clearer proposition focus.
This evidence-based approach creates meaningful personas that help teams prioritise opportunities, tailor communications and align strategy around the audiences most likely to deliver growth.
We use quantitative concept and proposition frameworks to evaluate appeal, relevance, feature strength, benefit clarity, usage intent, usage frequency, distribution expectations, packaging reactions and price sensitivity.
These structured, statistically robust studies guide go/no-go decisions, identify improvement opportunities and provide commercial clarity at every stage of development.
We design continuous and periodic tracking programmes that quantify brand health, monitor competitive movement and reveal how perceptions shift over time. Using robust, repeatable metrics, we measure awareness, mental availability, consideration, preference, Category Entry Points, associations, distinctiveness and loyalty to understand the drivers of brand strength.
These insights highlight emerging risks, diagnose performance issues and quantify the impact of marketing activity. By combining longitudinal data with clear commercial interpretation, our tracking helps teams stay ahead of competitors, refine strategy and ensure brand investment delivers measurable, sustained growth.
BrandSpeak delivers online quantitative research surveys for B2C and B2B clients worldwide. Using advanced survey tools, we gather insightful data on markets and target audiences, then apply analytics such as cross-tabs, driver analysis, conjoint and predictive modelling to uncover deeper insights. Online surveys are fast, flexible and cost-effective, offering high response rates, broad geographic reach and real-time data delivery. They support diverse question formats, work across all devices and avoid interviewer bias. Ideal for market assessment, segmentation, innovation, brand tracking, CX and pricing, we manage the full process from design to analysis and reporting.
Find answers to common questions about our services.
We support qualitative research in 40+ global markets, working with native-speaking moderators and trusted in-market partners to ensure cultural accuracy and insight quality. Wherever your audience is, we can reach them and deliver insight that drives better decisions.
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Depth Interviews
BrandSpeak is proud to be a member of both The Association for Qualitative Research (AQR) and The Market Research Society (MRS) — demonstrating our commitment to quality, ethical practice and industry-leading research standards.
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