Our Team is Simply Brilliant

Jeremy is a researcher and brand strategist who has been helping brands maximise their potential globally for over 20 years. He is a frequent press commentator and has also lectured on London Business School’s MBA course.

Mark is a senior researcher with over 20 years’ experience, working with many global brands from a range of sectors including media, tech, telecoms, gaming, FMCG and financial services. Mark has held senior positions in some of the UK’s leading research agencies. He is a dualist researcher, equally skilled in the set-up, execution and delivery of quantitative and qualitative research studies including both traditional and innovative tools and techniques.

Suzanne has spent over 20 years in clientside research helping brands like eBay, ITV, Rightmove and Macmillan Cancer Support to define their research needs, then delivering actionable, commercially focused and often award winning insights. A methodological all-rounder, she has particular expertise in marketplaces, retail, broadcast and pureplay online businesses.

Jen is a senior quantitative specialist with over 20 years experience across a wide range of sectors, methodologies and project types including brand tracking, campaign evaluation, pre-testing, U&A and market exploration, messaging/proposition testing, concept testing and customer satisfaction.

With over 20 years’ research experience gained working in the UK and US, Chris is a seasoned Insight Director, with considerable experience across private, public and charity sectors. Using both qualitative and quantitative expertise, she helps brands across the world with a wide array of business challenges including creative development, innovation and npd, tracking, concept development, copy testing, brand equity, strategy, segmentation, brand redesign and launch.

Ian is a senior qualitative specialist with over 25 years experience of working across a variety of b2b and b2c categories, from automotive to charities to construction and personal finance. Ian specialises in exploring brands, products, services and customer experiences through research. He comes from a branding and innovation background and so is adept at integrating qualitative findings with quantitative data and desk research as well as translating consumer insight into practical next steps.

Kate Wood is a senior qualitative research specialist who has worked globally for leading brands across financial services, utilities, telecoms, healthcare, education and retail. She has a particular expertise in customer experience and journey mapping, proposition development, web usability, qualitative segmentation and managing online research communities. In her spare time, Kate is a mentor of junior qualitative researchers entering the industry, via the AQR mentor scheme.

Selena is a commercially savvy, qualitative researcher with over 15 years’ global experience. She is passionate about the role of strategic insight and its delivery through compelling story-telling. Selena has a keen interest in sustainability research and believes strongly that consumer brands have a key role to play in creating a sustainable future.

Katie is a qualitative specialist with over 20 years experience helping brands reposition, develop new products and services and create new opportunities in growing categories and markets. Katie specialises in fmcg, financial services, retail and OTC pharma and her projects have taken her to many different markets including Asia, the Americas and Europe.

During nearly 20 years in market research Melanie has worked right across the industry – agency side; client side; freelancing and as a lecturer. She has worked across multiple sectors managing both qualitative and quantitative research projects with stakeholders; consumers; service providers and employees. Mel is also qualified youth worker; in the past she has worked for a specialist youth agency and on youth-focused projects for the Home Office and Ministry of Justice. In her spare time Mel is also a Level 2 netball coach.

Stephen is an experienced DP specialist, having worked with many agencies, researchers and consumer groups. He always works to get the best out of your data and into clean, insightful data tabs, helping you get on with building your strategy.

Isabel is a very experienced quantitative specialist with over 15 years experience conducting studies across sectors and methodologies. She has particular understanding of product development and optimisation including pricing, and combining qualitative and quantitative research methodologies to produce actionable results.

Matt is a qualitative research and ethnography expert, specialising in research for the strategic and creative development of brands, comms and design. Matt has previously run agencies in the UK and US, and conducted research across the globe. Matt has considerable experience across a diverse range of clients, b2c and b2b, from start-ups to blue chips.

Richard has over 25 years of market research experience, on both the client and agency sides. He has extensive expertise in online quantitative methods, and has run many projects around the world, in such areas as category exploration, packaging design research, concept testing, U&A’s and brand tracking.

Elissa is a strategic partnerships and business development professional, with over 15 years of experience, developing strategies and go-to-market plans to help companies across EMEA and APAC grow their business.