Table of Contents What is Net Promoter Score? The Net Promoter Score (or NPS) is now an almost ubiquitous measure of customer brand sentiment, often used in customer satisfaction and brand tracking studies. It consists of one key question; ‘On a scale of 0 to 10, how likely are you to recommend [BRAND X] to

Introduction In this 5-minute article, we take a look at Big Data and how it can be used to augment and improve consumer insights. If you’re dealing with market research data but hesitant to step beyond that single-mode consumer view, then we hope this piece will encourage you to think again. So what exactly is