BrandSpeak’s research services are used to develop, optimise and monitor brands, create targetable segments and personas, build exciting new products & services, deliver sector-leading customer experiences – and much more. Choose from any of our services here or get in touch directly to discuss the data and insights you need to grow your brand, and how BrandSpeak can help you acquire it.
BrandSpeak delivers B2C and B2B communications research that evaluates how messages, visuals and formats perform across print, digital and out-of-home channels.
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Brandspeak provides packaging research that supports the development of effective, category-relevant pack solutions across global markets.
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Understand how your events and in-person experiences are being perceived by your target audience.
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Understand your brand's performance and health to maximise brand strength, market share and profitability.
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BrandSpeak provides B2C and B2B customer satisfaction research that helps organisations understand ongoing performance and improve loyalty.
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Using BrandSpeak's competitor analysis research, you can obtain detailed information about current competitors operating in markets you are thinking about entering.
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Nos services de conseil en matière de marques allient l'intelligence stratégique à la créativité pour révéler ce qui fait la spécificité d'une marque.
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La recherche sur le développement publicitaire soutient les marques tout au long du processus créatif en fournissant une évaluation basée sur l'audience à chaque étape.
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BrandSpeak fournit des études globales sur l'expérience client (CX) et l'expérience utilisateur (UX) qui révèlent comment les gens interagissent avec votre marque dans les environnements hors ligne et numériques.
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BrandSpeak fournit des études de suivi des marques B2C et B2B qui aident les organisations à comprendre la santé de leur marque, à diagnostiquer les problèmes de performance et à identifier les opportunités de croissance sur les différents marchés.
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Customer segmentation research enables brands to understand their different audience groups to target, communicate and serve them effectively.
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BrandSpeak delivers tailored market research services to help businesses understand customers, competitors, and market trends.
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GrowthTrack is our advanced, globally deployable, tracking solution that measures performance across key customer touchpoints and reveals how they influence buyer behaviours.
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BrandSpeak supports global organisations with NPD research throughout the innovation journey, providing evidence-based guidance at every stage.
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Evaluation of new markets for potential product / service launch, to identifying the specific criteria for launch success.
Assessment of new propositions at different stages of development, identifying essential changes and improvements required to maximise uptake.
Review and optimisation of marketing communications (e.g. website, email, social media, text, OOH, brochure, magazine), to boost their potential to attract, inform, acquire and, / or retain customers.
Development of customer personas and segmentation models based on the target audience demographics, attitudes and behaviours best able to deliver effective targeting.
Assessment and optimisation of customer satisfaction levels, both overall and at individual stages of the customer journey.
Review of TV advertising concepts and animatics, to determine relevance and appeal - and identify any issues that may be reducing impact.
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What is brand health and how should it be measured? Learn how brand health monitoring and brand tracking drive long-term growth…
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What is CATI market research and when should you use it? Learn how CATI works, its advantages over online surveys, costs, and w…
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This article explains what brand value really means, how it differs from brand equity, why it matters for growth, and how organ…
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Advanced statistical analytics helps organisations move beyond surface-level metrics to uncover the real drivers of choice, beh…
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This article explains what brand strategy consulting really involves, and why many organisations benefit from specialist suppor…
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This article explains which brand tracking KPIs genuinely drive growth, how to choose them, and how to avoid the common traps t…
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Pour les entreprises qui cherchent à collecter des données qualitatives et quantitatives auprès de leurs clients actuels et potentiels...
Lire la suiteAvec des bureaux dans les principales villes, nous offrons une portée mondiale avec une expertise locale.
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