Areas of Market Research We Cover
We offer comprehensive expertise across an array of market research methods.
Recherche qualitative
BrandSpeak delivers B2C and B2B qualitative research in the UK and globally, uncovering how and why people think, feel and behave the way they do.
Recherche quantitative
BrandSpeak delivers quantitative research that provides the robust, data-driven insight that B2C and B2B organisations worldwide use.
Services de recherche ethnographique
BrandSpeak delivers immersive ethnographic research that reveals how and why consumers interact with products, services and experiences in real-world environments.
Services de recherche en neuromarketing
BrandSpeak delivers B2C and B2B neuromarketing research that measures subconscious, instinctive reactions to creative assets, experiences and communications.
How Can We Help?
As a leading brand insight agency, Brandspeak has delivered qualitative, quantitative, ethnographic and neuromarketing research in more than 40 markets worldwide. But we don’t just deliver data – we uncover the customer insight you need to:
Understand exactly what makes your customers tick.
Build sector-defining brands.
Create products and services that people can’t stop talking about.
Deliver marketing communications that hit the spot – every time.
Understand exactly what makes your customers tick.
Build sector-defining brands.
Create products and services that people can’t stop talking about.
Deliver marketing communications that hit the spot – every time.
Understand exactly what makes your customers tick.
Build sector-defining brands.
Create products and services that people can’t stop talking about.
Deliver marketing communications that hit the spot – every time.
Nos méthodes de recherche
We bring together qualitative and quantitative expertise to help you create insights that move the business forward.
Groupes de discussion et entretiens approfondis
Explorer les besoins, les perceptions et les comportements du public avec une grande richesse de détails qualitatifs.
Communautés en ligne
Obtenez des informations plus approfondies grâce à des discussions de plusieurs jours, des tâches et des activités concrètes.
Ateliers et co-création
Un forum de collaboration pour explorer les idées existantes et développer de nouveaux concepts.
Enquêtes en ligne
Obtenir un retour d'information solide et statistiquement fiable pour quantifier les attitudes et les comportements à grande échelle.
Tests implicites
Mesurer les attitudes instinctives et les réactions émotionnelles à l'échelle pour obtenir des preuves claires et fiables.
Recherche secondaire et intelligence économique
Identifier les tendances du marché, l'activité des concurrents et les informations sur les catégories à l'aide de recherches documentaires.
Le langage de marque en chiffres
Un bref aperçu de l'ampleur et de l'expérience que nous apportons à chaque projet.
0
Groupes de discussion
0
Années
0
Études quantitatives
0
Marchés internationaux
0
Participants à l'enquête
0
Langues couvertes par la recherche mondiale
0
Interviews approfondies
Choose Your Market Research Service
We have the market research services you need no matter where you are on the marketing journey.
Suivi de la marque
Brand tracking research is an ongoing programme that measures how your brand performs over time versus competitors.
Learn MoreSegmentation de la clientèle
Customer segmentation research divides B2C or B2B audiences into smaller groups that share similar needs, motivations, behaviours or characteristics.
Learn MoreDéveloppement de nouveaux produits
Innovation et NPD L'étude de marché est le processus de collecte, d'analyse et d'interprétation des données du marché afin d'éclairer le développement de nouveaux produits ou services.
Learn MoreAdvertising Development
Advertising development research is used to examine creative ideas from initial concepts to completed executions to help you communicate effectively and avoid unintended audience interpretation.
Learn MoreBrand Development
Brand development is the strategic process of defining, refining, and enhancing how a brand is perceived by its target audience.
Learn MoreMarketing Communications
Communications market research explores how audiences notice, process and respond to consumer and stakeholder communication.
Learn MoreSectors We Work In
-
Success in the financial services sector demands more than strong products — it requires trust, relevance, and a seamless end-to-end customer experience.
Learn More -
BrandSpeak delivers end-to-end food and beverage research to support product and service development, testing, launch and long-term performance across B2C and B2B markets.
Learn More -
Our market research is utilised by colleges, universities and educational institutions to better understand their market, audience and strategy.
Learn More -
BrandSpeak is a specialist IT and digital market research agency, supporting UK and global clients.
Learn More -
Our research helps businesses achieve clarity of proposition, seamless experience delivery and the ability to adapt to evolving traveller behaviours.
Learn More -
BrandSpeak provides market research services to support UK and global organisations across the NHS, private healthcare, primary care, pharmacy and medical product supply.
Learn More -
BrandSpeak is a specialist professional services market research agency, supporting UK and global organisations across Legal, Accountancy, audit firms and more.
Learn More -
Our qualitative, quantitative, ethnographic and behavioural approaches support confident decision-making across physical, digital and omnichannel retail environments.
Learn More -
Our research is available for Telecoms networks, infrastructure providers Mobile operators, MVNOs and more.
Learn More
Études de cas
See how our market research services have helped top brands improve their business and gain valuable insights.
DIY store customer experience optimisation
DIY store customer experience optimisation The Issue This well-known, international DIY brand has recently launched its flagship range in the UK and asked Brandspeak to assess the impact and strength of its brand, its ground-highly differentiating displays and merchandising the customer experience provided The purpose of the research was to decide whether or not to […]
Board-level consumer engagement
The Issue The Main Board of this leading, UK home and motor insurer wished to speak directly to consumers, to explore and reconcile a number of key, strategic issues prior to flotation. The issues related to: • Brand development • New product development (NPD) • Customer experience optimisation • Pricing • Product bundling • Advertising […]
Brand positioning and customer experience development
The Issue This well-known chain of themed bars was responding to brand tracking metrics that suggested it was losing ground to rivals that were seen to be more contemporary and authentic. The company commissioned Brandspeak to: • Conduct a research-led review of its brand strategy and customer experience delivery in the UK • Work with […]
Successfully Repositioning a Building Society
Issue This well-known UK financial institution completed the takeover of an equally well-known competitor. The Board’s challenge was to identify a positioning, proposition and product range for each of the two brands that would enable both to sit side by side on the high street without cannibalising each other’s business or customer base. A number […]
Blogs de BrandSpeak
Read the latest trends, insights and best practices from the world of Market Research. Choose a topic below to read more.
L'industrie des études de marché a-t-elle oublié sa raison d'être ?
Les études de marché sont nées à l'origine de la discipline rigoureuse du réalisme commercial. Le pont entre les objectifs de la salle de...
Lire la suite
La sémiotique au service de votre marque
Le langage, les symboles et les couleurs sont autant d'exemples de signes visuels qui communiquent un sens. L'étude de ces signes est appelée...
Lire la suite
GrowthTest™ - Repenser les tests publicitaires pour apporter une responsabilité commerciale à la recherche créative
Chez Brandspeak, nous pensons qu'il est temps que les tests publicitaires évoluent, passant du diagnostic et de la description à la prédiction et à l'ac...
Lire la suite
Pourquoi le suivi de la marque est important pour les services financiers
Table des matières Sur les marchés financiers B2C et B2B d'aujourd'hui, la réputation d'une marque n'est plus une mesure douce - c'est un facteur décisif...
Lire la suite
Quelle est la différence entre la segmentation de la clientèle et la segmentation du marché ?
Table des matières Investir dans la segmentation est presque toujours payant. Il agit souvent comme un catalyseur, fournissant des informations essentielles...
Lire la suite
Comment créer un modèle de segmentation B2B
Table des matières Dans le paysage concurrentiel du B2B, diffuser un message unique à un marché vaste et indéfini est une recette pour le gâchis....
Lire la suite
B2B Segmentation - The Definitive Guide
Table des matières La segmentation B2B est le processus qui consiste à diviser le public cible d'une organisation en groupes plus petits - ou segmen...
Lire la suite
GrowthTrack - Au-delà du suivi de la marque. Un outil pour suivre et améliorer les performances commerciales
Table des matières Après de nombreuses années passées à fournir des traqueurs de marques - et à entendre de première main les questions les plus cruciales - Alors quoi ? a...
Lire la suite
Les meilleurs logiciels d'enquête en 2025
Pour les entreprises qui cherchent à collecter des données qualitatives et quantitatives auprès de leurs clients actuels et potentiels...
Lire la suite
Top 10 Market Research Agencies in the UK 2025
Table des matières Choisir la bonne agence d'études de marché peut faire la différence entre une croissance rentable de la marque et des dépenses...
Lire la suiteTravailler avec BrandSpeak
With offices in London, Bristol, and Birmingham – and partners across the world – we provide global reach with local expertise. Our team is ready to discuss your business challenge and show you what’s possible with the right insights.
Londres
+44 (0) 203 858 0052
1er étage, 239 Kensington High St, Londres W8 6SN
Bristol
+44 (0) 1174 07 0187
2430 / 2440 The Quadrant, Aztec West, Bristol BS32 4AQ
Birmingham
+44 (0) 121 314 4647
The Lewis Building, Bull St, Birmingham B4 6AF

