BrandSpeak’s research services are used to develop, optimise and monitor brands, create targetable segments and personas, build exciting new products & services, deliver sector-leading customer experiences – and much more. Choose from any of our services here or get in touch directly to discuss the data and insights you need to grow your brand, and how BrandSpeak can help you acquire it.
BrandSpeak delivers B2C and B2B communications research that evaluates how messages, visuals and formats perform across print, digital and out-of-home channels.
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BrandSpeak provides packaging research that supports the development of effective, category-relevant pack solutions across global markets.
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Understand how your events and in-person experiences are being perceived by your target audience.
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Understand your brand's performance and health to maximise brand strength, market share and profitability.
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BrandSpeak provides B2C and B2B customer satisfaction research that helps organisations understand ongoing performance and improve loyalty.
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Using BrandSpeak's competitor analysis research, you can obtain detailed information about current competitors operating in markets you are thinking about entering.
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Unsere Markenberatung verbindet strategische Intelligenz mit erkenntnisgestützter Kreativität, um herauszufinden, was eine Marke wirklich unverwechselbar macht.
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Advertising development research supports brands throughout the creative process by providing audience-based evaluation at each stage.
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BrandSpeak delivers global Customer Experience (CX) and User Experience (UX) research that reveals how people interact with your brand across offline and digital environments.
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BrandSpeak delivers B2C and B2B brand tracking research that helps organisations understand brand health, diagnose performance issues and identify growth opportunities across markets.
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Customer segmentation research enables brands to understand their different audience groups to target, communicate and serve them effectively.
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BrandSpeak delivers tailored market research services to help businesses understand customers, competitors, and market trends.
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GrowthTrack is our advanced, globally deployable, tracking solution that measures performance across key customer touchpoints and reveals how they influence buyer behaviours.
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BrandSpeak supports global organisations with NPD research throughout the innovation journey, providing evidence-based guidance at every stage.
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Evaluation of new markets for potential product / service launch, to identifying the specific criteria for launch success.
Assessment of new propositions at different stages of development, identifying essential changes and improvements required to maximise uptake.
Review and optimisation of marketing communications (e.g. website, email, social media, text, OOH, brochure, magazine), to boost their potential to attract, inform, acquire and, / or retain customers.
Development of customer personas and segmentation models based on the target audience demographics, attitudes and behaviours best able to deliver effective targeting.
Assessment and optimisation of customer satisfaction levels, both overall and at individual stages of the customer journey.
Review of TV advertising concepts and animatics, to determine relevance and appeal - and identify any issues that may be reducing impact.
Die Marktforschung entstand ursprünglich aus der nüchternen Disziplin des Geschäftsrealismus heraus. Die Brücke zwischen den Zielen der Vorstandsetage und...
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Sprache, Symbole und Farben sind Beispiele für visuelle Zeichen, die Bedeutung vermitteln, und die Untersuchung dieser Zeichen wird als...
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At Brandspeak, we believe it’s time for ad testing to evolve - from being diagnostic and descriptive to being predictive and ac…
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Inhaltsverzeichnis Auf dem heutigen B2C- und B2B-Finanzmarkt ist die Markenreputation keine weiche Kennzahl mehr - sie ist ein entscheidender Faktor...
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Inhaltsverzeichnis Eine Investition in die Segmentierung zahlt sich fast immer aus. Sie wirkt oft wie ein Katalysator, der wichtige Erkenntnisse liefert...
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Inhaltsverzeichnis In einer wettbewerbsintensiven B2B-Landschaft ist das Aussenden einer einzigen Botschaft an einen riesigen, nicht definierten Markt ein Rezept für...
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Inhaltsverzeichnis B2B-Segmentierung ist der Prozess der Aufteilung der Zielgruppe eines Unternehmens in kleinere Gruppen - oder Segmente...
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Table of Contents After many years of delivering brand trackers - and hearing firsthand the most crucial questions - So what? a…
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Für Unternehmen, die nach einem DIY-Ansatz für die Sammlung von mehr qualitativen und quantitativen Daten von aktuellen und potenziellen Kunden suchen...
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Inhaltsverzeichnis Die Wahl des richtigen Marktforschungsinstituts kann den Unterschied zwischen profitablem Markenwachstum und kostspieligen...
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