Areas of Market Research We Cover
We offer comprehensive expertise across an array of market research methods.
Qualitative Forschung
BrandSpeak delivers B2C and B2B qualitative research in the UK and globally, uncovering how and why people think, feel and behave the way they do.
Quantitative Forschung
BrandSpeak delivers quantitative research that provides the robust, data-driven insight that B2C and B2B organisations worldwide use.
Ethnographische Forschungsdienste
BrandSpeak delivers immersive ethnographic research that reveals how and why consumers interact with products, services and experiences in real-world environments.
Neuromarketing Forschungsdienstleistungen
BrandSpeak delivers B2C and B2B neuromarketing research that measures subconscious, instinctive reactions to creative assets, experiences and communications.
How Can We Help?
As a leading brand insight agency, Brandspeak has delivered qualitative, quantitative, ethnographic and neuromarketing research in more than 40 markets worldwide. But we don’t just deliver data – we uncover the customer insight you need to:
Understand exactly what makes your customers tick.
Build sector-defining brands.
Create products and services that people can’t stop talking about.
Deliver marketing communications that hit the spot – every time.
Understand exactly what makes your customers tick.
Build sector-defining brands.
Create products and services that people can’t stop talking about.
Deliver marketing communications that hit the spot – every time.
Understand exactly what makes your customers tick.
Build sector-defining brands.
Create products and services that people can’t stop talking about.
Deliver marketing communications that hit the spot – every time.
Unsere Forschungsmethoden
Wir vereinen qualitatives und quantitatives Fachwissen, um Sie dabei zu unterstützen, Erkenntnisse zu gewinnen, die Ihr Unternehmen voranbringen.
Fokusgruppen und Tiefeninterviews
Erforschen Sie die Bedürfnisse, Wahrnehmungen und Verhaltensweisen des Publikums mit einer Vielzahl qualitativer Details.
Online-Gemeinschaften
Sammeln Sie tiefere Einblicke durch mehrtägige Diskussionen, Aufgaben und Aktivitäten in der Praxis.
Workshopping und Co-Kreation
Ein kollaboratives Forum zur Erkundung bestehender Ideen und zur Entwicklung neuer Konzepte.
Online-Umfragen
Erfassen Sie robustes, statistisch zuverlässiges Feedback, um Einstellungen und Verhaltensweisen in großem Umfang zu quantifizieren.
Implizite Prüfung
Messen Sie instinktive Einstellungen und emotionale Reaktionen auf einer Skala, um eindeutige und zuverlässige Beweise zu erhalten.
Sekundärforschung & Marktforschung
Identifizierung von Markttrends, Aktivitäten der Wettbewerber und Einblicke in die Kategorie durch Desk Research.
BrandSpeak in Zahlen
Eine kurze Momentaufnahme des Umfangs und der Erfahrung, die wir in jedes Projekt einbringen.
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Schwerpunktgruppen
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Jahre
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Quantitative Studien
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Internationale Märkte
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Teilnehmer der Umfrage
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Abgedeckte Sprachen in der globalen Forschung
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Tiefgehende Interviews
Choose Your Market Research Service
We have the market research services you need no matter where you are on the marketing journey.
Markenverfolgung
Brand tracking research is an ongoing programme that measures how your brand performs over time versus competitors.
Learn MoreKundensegmentierung
Bei der Kundensegmentierungsforschung werden B2C- oder B2B-Zielgruppen in kleinere Gruppen unterteilt, die ähnliche Bedürfnisse, Motivationen, Verhaltensweisen oder Merkmale aufweisen.
Learn MoreEntwicklung neuer Produkte
Innovation und NPD Marktforschung bezieht sich auf den Prozess der Sammlung, Analyse und Interpretation von Marktdaten, die als Grundlage für die Entwicklung neuer Produkte oder Dienstleistungen dienen.
Learn MoreAdvertising Development
Advertising development research is used to examine creative ideas from initial concepts to completed executions to help you communicate effectively and avoid unintended audience interpretation.
Learn MoreBrand Development
Brand development is the strategic process of defining, refining, and enhancing how a brand is perceived by its target audience.
Learn MoreMarketing Communications
Communications market research explores how audiences notice, process and respond to consumer and stakeholder communication.
Learn MoreSectors We Work In
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Success in the financial services sector demands more than strong products — it requires trust, relevance, and a seamless end-to-end customer experience.
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BrandSpeak delivers end-to-end food and beverage research to support product and service development, testing, launch and long-term performance across B2C and B2B markets.
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Our market research is utilised by colleges, universities and educational institutions to better understand their market, audience and strategy.
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BrandSpeak is a specialist IT and digital market research agency, supporting UK and global clients.
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Our research helps businesses achieve clarity of proposition, seamless experience delivery and the ability to adapt to evolving traveller behaviours.
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BrandSpeak provides market research services to support UK and global organisations across the NHS, private healthcare, primary care, pharmacy and medical product supply.
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BrandSpeak is a specialist professional services market research agency, supporting UK and global organisations across Legal, Accountancy, audit firms and more.
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Our qualitative, quantitative, ethnographic and behavioural approaches support confident decision-making across physical, digital and omnichannel retail environments.
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Our research is available for Telecoms networks, infrastructure providers Mobile operators, MVNOs and more.
Learn More
Fallstudien
See how our market research services have helped top brands improve their business and gain valuable insights.
DIY store customer experience optimisation
DIY store customer experience optimisation The Issue This well-known, international DIY brand has recently launched its flagship range in the UK and asked Brandspeak to assess the impact and strength of its brand, its ground-highly differentiating displays and merchandising the customer experience provided The purpose of the research was to decide whether or not to […]
Board-level consumer engagement
The Issue The Main Board of this leading, UK home and motor insurer wished to speak directly to consumers, to explore and reconcile a number of key, strategic issues prior to flotation. The issues related to: • Brand development • New product development (NPD) • Customer experience optimisation • Pricing • Product bundling • Advertising […]
Brand positioning and customer experience development
The Issue This well-known chain of themed bars was responding to brand tracking metrics that suggested it was losing ground to rivals that were seen to be more contemporary and authentic. The company commissioned Brandspeak to: • Conduct a research-led review of its brand strategy and customer experience delivery in the UK • Work with […]
Successfully Repositioning a Building Society
Issue This well-known UK financial institution completed the takeover of an equally well-known competitor. The Board’s challenge was to identify a positioning, proposition and product range for each of the two brands that would enable both to sit side by side on the high street without cannibalising each other’s business or customer base. A number […]
BrandSpeak Blogs
Read the latest trends, insights and best practices from the world of Market Research. Choose a topic below to read more.
Hat die Marktforschungsbranche vergessen, wofür sie da ist?
Die Marktforschung entstand ursprünglich aus der nüchternen Disziplin des Geschäftsrealismus heraus. Die Brücke zwischen den Zielen der Vorstandsetage und...
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Machen Sie die Semiotik für Ihre Marke nutzbar
Sprache, Symbole und Farben sind Beispiele für visuelle Zeichen, die Bedeutung vermitteln, und die Untersuchung dieser Zeichen wird als...
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How to sell to Gen Z in 2026 – What you need to know
Each new generation brings a fresh set of challenges for marketers. Gen Z now make up around 40% of consumers and will wield hu…
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Understanding Brand Health in 2026: What It Is, Why It Matters, and How to Measure It Properly
What is brand health and how should it be measured? Learn how brand health monitoring and brand tracking drive long-term growth…
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Understanding CATI Market Research
What is CATI market research and when should you use it? Learn how CATI works, its advantages over online surveys, costs, and w…
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Brand Value: What It Is, How to Build It, and How to Maximise It
This article explains what brand value really means, how it differs from brand equity, why it matters for growth, and how organ…
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Advanced Statistical Analytics: Turning Data into Commercial Clarity
Advanced statistical analytics helps organisations move beyond surface-level metrics to uncover the real drivers of choice, beh…
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Brand Strategy Consulting: Turning Market Insight into Strategic Direction
This article explains what brand strategy consulting really involves, and why many organisations benefit from specialist suppor…
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Brand Tracking KPIs: Which Metrics Drive Commercial Outcomes in 2026?
This article explains which brand tracking KPIs genuinely drive growth, how to choose them, and how to avoid the common traps t…
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Best Survey Software in 2026
Für Unternehmen, die nach einem DIY-Ansatz für die Sammlung von mehr qualitativen und quantitativen Daten von aktuellen und potenziellen Kunden suchen...
Mehr lesenArbeiten Sie mit BrandSpeak
With offices in London, Bristol, and Birmingham – and partners across the world – we provide global reach with local expertise. Our team is ready to discuss your business challenge and show you what’s possible with the right insights.
London
+44 (0) 203 858 0052
1. Stock, 239 Kensington High St, London W8 6SN
Bristol
+44 (0) 1174 07 0187
2430 / 2440 The Quadrant, Aztec West, Bristol BS32 4AQ
Birmingham
+44 (0) 121 314 4647
The Lewis Building, Bull St, Birmingham B4 6AF

