Full Service Market Research Agency
Brandspeak is more than a market research agency, we’re your strategic growth partner.
Since 2004, we’ve been helping global, B2C and B2B brands, ambitious start-ups, marketing agencies, public organisations and charities unlock the insights that power smarter decisions, stronger brands, and faster growth.
Maybe your brand isn’t resonating with your target audience as it should. Perhaps your marcoms aren’t cutting-through, or you want clarity regarding the potential of your new product or service concept before investing more time and money. Or maybe you just want to understand what really drives your customers’ decision-making, so you can target their needs, expectations and behaviour more closely.
Whatever your market research needs and whether they are simple or complex, our qualitative, quantitative and marketing expertise produces insights that are actionable, commercial, and game-changing.
Our team combines classic methods – focus groups, depth interviews, surveys, ethnography – with advanced analytics, and digital techniques to uncover what drives consumer behaviour. The result? Insights you can trust. Strategies you can activate. Growth you can measure.
Market Research You Can Trust
- Outsmart competitors: See who’s taking your market share, where and why they’re winning, where their weaknesses lie, and how you can beat them.
- Think global: Get affordable insights for your brand, anywhere in the world. Make distance no object.
- Know your audience inside out: Segment by demographics, behaviours, attitudes and motivations, then adapt your marketing strategy accordingly
- Monitor what really matters: Identify and monitor how your brand’s health is impacting your wider, commercial performance, and what to do about it, using our powerful brand tracker
Who are Brandspeak?
For over 20 years, Brandspeak has been one of the UK’s leading market research agencies. We work with household-name brands, challenger businesses, and marketing agencies that need research that doesn’t just inform, but transforms.
Our difference? We don’t stop at data. We translate our research into clarity, confidence, and a competitive edge. Whether it’s optimising your brand strategy, shaping a product launch, monitoring your brand’s performance or identifying new brand opportunities, our insights reduce risk and improve business.
Who we work with
We’ve partnered with some of the world’s best-known brands, as well as ambitious SMEs and public sector organisations. From FMCG and tech to healthcare, finance, and beyond, our clients trust us to deliver insights that create measurable impact.
Choose Your Service
Every business is unique, and so are our research solutions. We design highly cost-effective research programmes that zero in on your exact business challenge and deliver insights that move the needle.
Our services span the full marketing lifecycle. We identify and understand your customers. We shape new concepts, we refine communications and customer experiences. We track brand health and monitor its effect on your bottom line.
Our most in-demand services include:
- Customer Segmentation – define and prioritise your target audiences.
- New Product Development Research – test, refine and go-to-market with confidence.
- Brand Positioning & Strategy – ensure your brand stands out where it matters.
- Advertising & Concept Testing – optimise your campaigns before going live.
- Employee & Stakeholder Research – uncover what motivates, engages and retains talent
The Tools We Use
The quality of insights depends on the quality of methods. That’s why we blend proven research techniques with the latest analytical tools to deliver answers you can trust.
Our research tools include:
- Focus Groups & Depth Interviews
- Online Surveys & Panels
- Ethnography & Observational Research
- Concept, Pack & Product Testing
- Desk Research & Competitor Intelligence
- Statistical Modelling & Data Analytics
Each tool is chosen, and often combined, to meet the challenges of your brief. That way, the insights you receive are accurate, actionable, and commercially relevant.
Work with Brandspeak
With offices in London, Bristol, and Birmingham — and partners across the world — we bring global reach with local expertise.
Our team is ready to discuss your business challenge and show you what’s possible with the right insights.
Call us today:
London Market Research Agency: Call +44 (0) 203 858 0052
Bristol Market Research Agency: Call +44 (0) 1174 07 0187
Birmingham Market Research Agency: Call +44 (0) 121 314 4647
Customer Feedback
- We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and ask plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them
- Steven Hughes
- Regatta Ltd
- Brandspeak are fantastic to work with. They listened to our brief carefully, understood exactly what was required, then got cracking. They delivered exactly what we were after, presenting to us often complex data in an easy-to-understand fashion, enabling us to take the work forward and really make use out of it. Mark in particular was amazing to work alongside, and I wouldn't hesitate to recommend both him and Brandspeak in the future. Thank you!
- Sam Heague
- Extracover Limited
- Brandspeak were very helpful through this project. With regular check ins with the team to finesse the brief, through to consistent communication during the research and results delivered promptly, I can't fault the team. The results have been helpful in shaping the future of our brand strategy
- Harry
- Brandspeak are fantastic to work with. They listened to our brief carefully, understood exactly what was required, then got cracking. They delivered exactly what we were after, presenting to us often complex data in an easy-to-understand fashion, enabling us to take the work forward and really make use out of it. Mark in particular was amazing to work alongside, and I wouldn't hesitate to recommend both him and Brandspeak in the future
- Zego
- Brandspeak were very helpful through this project. With regular check ins with the team to finesse the brief, through to consistent communication during the research and results delivered promptly, I can't fault the team. The results have been helpful in shaping the future of our brand strategy
- Lifestory
- We worked with Brandspeak on a brand awareness project and we were extremely pleased the quality of service and the process. They understood the complexity of the briefs and ask plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them
- Regatta Outdoors
- We've used Brandspeak for a number of projects over the years and have always found them a great font of knowledge and a great team to work with on consumer insights and data. Their work has been incredibly valuable to us and we'd have no hesitation working with them again in the future
- Dairy UK
- Brandspeak are a fantastic market research partner. They tackle briefs head on and ask plenty of questions to make sure they fully understand the objectives, as well as challenge anything that could impact the quality of the research. They're good storytellers and presenters so it's very easy to understand their findings and share further with stakeholders. Would highly recommend.
- Samantha Neville
- Communications & Engagement Manager | NHS
- We asked support for the Campaign Evaluation Research of our TVCM campaign. They organized and prepared everything on time, and we could get the necessary information as requested. Thanks to them, we could learn a lot of things and could improve our future marketing strategies. We are looking forward to working with them again!
- Tomoki Kawai
- Marketing Manger | Kikkoman
- Brandspeak were a pleasure to work with. They're extremely helpful and professional and truly experts in everything they do. They were able to help us and provide valuable knowledge throughout the entire process, from helping curate survey questions, carrying out the research and feeding back the results in a clear and proficient way, all with exceptional communication. Thank you Mark Bagnall and the Brandspeak team. Would recommend and definitely use again.
- Grace Hughes
- Blink
- Working with Jeremy from Brandspeak has opened my eyes to how powerful good quality quantitative data can be to inform and drive better business decisions.
- Adrian Chatterton
- UK Product Manager, Spine & Orthobiologics, Stryker
- We worked with Brandspeak on some qualitative research for a significant redesign of our products and our brandmark. Their approach was extremely professional, they took the time to clearly understand the brief and overall were very informed in the world of research. I wouldn’t hesitate to recommend them or use them again in the future.
- Victoria Leigh-Pearson
- Director, Group Sales & Marketing, John Ross Jr (Aberdeen) Ltd/Coln Valley Smokery Ltd/PR Foods
- It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly… a heartfelt thanks.
- DLKW
- From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.
- Leading life and pensions provider
- From the moment I contacted Brandspeak I can't thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.
- Verity Kimber
- EU Transition Manager, SHOTT Beverages
- Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.
- Tom Suberg
- IT Project Manager at J.H. Tönnjes E.A.S.T. GmbH & Co. KG
- We wanted to understand how elements of our brand were perceived by consumers and identify opportunities where we could make improvements. Brandspeak clearly understood the brief and worked closely with us to develop a research approach that would answer our questions. The insight has been used to inform the development of our creative and also applied to other areas of our marketing communications. It was a pleasure to work with Brandspeak.
- Strategy & Insight Manager | Animal Friends Insurance
- Brandspeak recently conducted a complex and sensitive piece of research for us across the US, China, India and Europe. The work was carried out with the utmost professionalism (particular thanks to Jen!) and has provided us with invaluable insights that exceeded our expectations. A great team to work with and thoroughly recommended!
- Tom Green
- Marketing Manager | Industrials Group. Garner Denver Limited
Market research was originally born out of the hard-nosed discipline of business realism. The bridge between boardroom goals and consumer truths. But somewhere along the way, the market research sector lost sight of an essential purpose: helping companies sell more goods and services.
At Brandspeak, we believe it’s time for ad testing to evolve - from being diagnostic and descriptive to being predictive and actionable. That’s why we created GrowthTest
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