GrowthTrack: Advanced Brand Tracking

GrowthTrack is our advanced, globally deployable, tracking solution that measures performance across key customer touchpoints and reveals how they influence buyer behaviours. This provides you with clear guidance on where to focus your marcomms and brand efforts to drive growth.


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I vantaggi di GrowthTrack

Traditional trackers provide the brand metrics to monitor your brand’s position in the marketplace. But GrowthTrack gives you much, much more.

Nameeye GrowthTrack: Advanced Brand Tracking & Insights by BrandSpeak

Look Beyond Brand Measure

Unlike traditional ‘brand tracking’, GrowthTrack measures and analyses all customer touchpoints; brand, comms and customer experience.

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Smart Measures For Buyer Motivations

In recent years great strides have been made on what’s most important to measure and track, if we’re going to better understand buyer motivations. This includes ‘mental availability’ as a replacement for ‘brand awareness’ and Category Entry Points (CEPs) instead of brand image perceptions.

Namemap GrowthTrack: Advanced Brand Tracking & Insights by BrandSpeak

Map Out Buyer Dynamics

GrowthTrack maps out your buyer behaviour dynamics so that you an understand what proportion of buyers you’re holding on to, what proportion you’re losing to the competition, and how many your taking from your competitors.

Nametrophy GrowthTrack: Advanced Brand Tracking & Insights by BrandSpeak

Understand The Competitive Landscape

As well as mapping out the buyer dynamics of your brand, GrowthTrack also does the same for the competition. This means you also know how well your operating, and the relative performance of competitor brands.

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Identify Growth Drivers

Through the application of advanced statistical analytics, GrowthTrack identifies the key drivers that underpin sales growth – i.e. the levers you can pull to increase defend your loyalist base and/or win over new buyers.

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Built-In Scenario Testing

Our What-if Simulator tool allows us to scenario test the impact key drivers on buyer behaviours. Armed with this knowledge, we can gameplay different scenarios to identify the best mix of marcomms and branding efforts.

GrowthTrack Research Methods

GrowthTrack is primarily a quantitative research method that utilises online survey tools to collect the data needed. As described, it then includes advanced statistical techniques to identify purchase drivers, then predictive what-if modelling to gameplay results.

Comunità online

Raccogliete informazioni più approfondite attraverso discussioni di più giorni, compiti e attività reali.

Sondaggi online

Acquisire feedback solidi e statisticamente affidabili per quantificare atteggiamenti e comportamenti su scala.

Gruppi di discussione e interviste in profondità

Esplorare le esigenze, le percezioni e i comportamenti del pubblico con un ricco dettaglio qualitativo.

Modellazione statistica e analisi dei dati

Turn complex data into clear insight, revealing patterns, drivers and opportunities

Domande frequenti

Find answers to common questions about GrowthTrack.

Come ottenere le vostre intuizioni

Supportiamo ricerche qualitative in oltre 40 mercati globali, collaborando con moderatori madrelingua e partner fidati sul mercato per garantire l'accuratezza culturale e la qualità degli insight. Ovunque si trovi il vostro pubblico, siamo in grado di raggiungerlo e di fornirgli informazioni che consentano di prendere decisioni migliori.

Primo passo

Compilare il modulo e fare clic su Invia.

Fase due

Il nostro team vi contatterà entro 24 ore.

Terzo passo

Impariamo a conoscere le vostre esigenze e i vostri obiettivi e a capire come raggiungerli.

Il linguaggio del marchio in numeri

Una rapida istantanea della portata e dell'esperienza che portiamo in ogni progetto.

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Gruppi di discussione

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Anni

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Studi quantitativi

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Mercati internazionali

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Partecipanti al sondaggio

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Lingue coperte nella ricerca globale

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Interviste in profondità

BrandSpeak è orgogliosa di essere membro dell'Association for Qualitative Research (AQR) e della Market Research Society (MRS), a dimostrazione del nostro impegno per la qualità, la pratica etica e gli standard di ricerca leader del settore.

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Feedback dei clienti

Collaboriamo con clienti ambiziosi e catturiamo le loro storie.

Logos-9-1 GrowthTrack: Advanced Brand Tracking & Insights by BrandSpeak

Abbiamo lavorato con Brandspeak per un progetto di brand awareness e siamo rimasti estremamente soddisfatti della qualità del servizio e del processo. Hanno compreso la complessità del brief e hanno posto molte domande per assicurarsi di comprendere appieno gli obiettivi. Hanno interagito con tutti i livelli della nostra azienda e hanno compreso le differenze all'interno del mercato, suggerendo modi per collegare la ricerca in modo da renderla comunque comparabile. I risultati sono stati consegnati con sintesi facili da digerire e utilizzabili in tutta l'azienda. Consigliamo vivamente di rivolgersi a loro. 

Lauren Williams

Logos-38 GrowthTrack: Advanced Brand Tracking & Insights by BrandSpeak

Molto informativi, facili da lavorare e un team davvero amichevole. Raccomanderei Brandspeak per aiutare qualsiasi azienda a crescere. Hanno un ottimo rapporto qualità-prezzo, aiutano settori di nicchia e presentano i loro risultati in modo comprensibile. Ci hanno fornito una revisione del marchio, una revisione del mercato post-covida per assicurarci di essere sempre aggiornati, oltre a due preziose revisioni del sito web. Lavorare con loro per la ricerca qualitativa e quantitativa è stato fantastico per noi. Grazie per tutto il vostro aiuto!

Sarah Twist - Marketing Manager

Toaster_Blue GrowthTrack: Advanced Brand Tracking & Insights by BrandSpeak

È stato un vero piacere lavorare con Brandspeak per la nostra valutazione qualitativa di diversi annunci pubblicitari in 5 mercati dell'UE. Nel corso del progetto, Brandspeak si è dimostrata esperta, professionale e molto flessibile rispetto alle nostre esigenze e tempistiche. L'analisi della ricerca che ci hanno fornito è stata estremamente preziosa e perspicace. Non vedo l'ora di lavorare di nuovo con loro - lo consiglio vivamente! 

Zanya Fahy

Logos-14 GrowthTrack: Advanced Brand Tracking & Insights by BrandSpeak

Ottimo servizio da parte di Brandspeak - lo consigliamo vivamente per una misurazione e un monitoraggio del marchio attenti e dettagliati.

Georgie Burks, Brand Marketing Lead

Brandspeak ha recentemente condotto per noi una ricerca complessa e delicata negli Stati Uniti, in Cina, India ed Europa. Il lavoro è stato svolto con la massima professionalità (grazie in particolare a Jen!) e ci ha fornito informazioni preziose che hanno superato le nostre aspettative. Un ottimo team con cui lavorare e che consigliamo vivamente!

Tom Green

Volevamo capire come gli elementi del nostro marchio fossero percepiti dai consumatori e identificare le opportunità di miglioramento. Brandspeak ha compreso chiaramente il brief e ha lavorato a stretto contatto con noi per sviluppare un approccio di ricerca che rispondesse alle nostre domande. L'intuizione è stata utilizzata per informare lo sviluppo della nostra creatività e applicata anche ad altre aree della nostra comunicazione di marketing. È stato un piacere lavorare con Brandspeak.

Responsabile Strategia e Approfondimento | Assicurazione Amici degli Animali

Tonnjes_Blue GrowthTrack: Advanced Brand Tracking & Insights by BrandSpeak

Brandspeak ci ha aiutato a ottenere preziose informazioni di mercato! Hanno dimostrato grande flessibilità e professionalità durante l'intero processo e ci hanno fornito esattamente i risultati di cui avevamo bisogno. Raccomanderei di lavorare con Brandspeak a chiunque e in qualsiasi momento.

Tom Suberg

Dal momento in cui ho contattato Brandspeak non potrò mai ringraziare abbastanza Jeremy e il suo team. Offrendo un approccio professionale, si sono presi il tempo e lo sforzo di rendere l'intero processo facile e senza sforzo. Raccomando vivamente Brandspeak e non vedo l'ora di lavorare nuovamente con loro in futuro.

Verity Kimber

Fin dalla loro proposta iniziale hanno dimostrato una comprensione dei servizi finanziari e una chiarezza di pensiero che li ha contraddistinti. Da allora hanno sempre rispettato le scadenze più impegnative. Ma ciò che li distingue davvero sono le loro raccomandazioni attuabili e focalizzate sul business, che danno loro la credibilità necessaria per influenzare gli stakeholder interni di alto livello. Mi è piaciuto molto lavorare con loro e non vedo l'ora di farlo ancora.

Azienda leader nel settore vita e pensioni

È sempre un piacere - e un sollievo! - lavorare con ricercatori che riescono a capire tutto, senza sforzo... Un grazie di cuore.

DLKW

Lavorare con BrandSpeak

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