What do you want to get out of GrowthTrack?

Consider your KPIs and what success looks like for your business. Let us know what goals you have in mind, and we will tailor your tracker to measure and advise with those aims in mind.

What should you measure?

A good tracker should be développé avec vous et pour vous. A key part of that development lies in defining the metrics and measures that matter. We’ll work with you and guide you through this stage. Typically, measurement focuses on customer experience touchpoints, comms and brand measures, as well as buyer characteristics, including demographics, attitudes, and usage need states.

Which brand competitors should I monitor?

You will know your competitors better than us, so be sure to let us know who is currently competing for your market share and audience. Don’t just include big names, focus on the smaller businesses that are new to the market and serving a particular niche. From there, we can monitor them closely, and provide further competitor insights.

How often should you monitor GrowthTrack?

How often you track your brand’s current performance in the market will depend on the speed in which transactions occur for you, and how the market moves over time. For example, those in the FMCG sector would expect monthly or even more frequent tracking, to monitor regular shifts in the market as consumer habits change quickly. But for businesses where transaction processes are lower in frequency or have a slower sales pipeline, then a quarterly or 6-monthly tracking frequency may be more suitable.

Can you measure the impact of topical events?

We always recommend to keep your tracker as stable as possible, by ensuring the same data is being collected at each interval. But, we understand that outliers can occur for your business, such as new product launches, seasonal events or shifts in competitor activity. For this, we can implement a ‘flexi-section’; an allocated blank space on your survey where additional questions can be added or removed when needed. This retains the stability of your tracker whilst offering flexibility to respond to unplanned events.

How should results be reported?

From close of fieldwork through to analysis and reporting usually takes 2-3 weeks. Instead of sequential reporting you could consider development of an ‘always on’ digital dashboard, designed to pull in data and display key metrics as soon as the data comes in. This is a much more agile output, giving you the information you need at the right time. Quelle que soit la cadence, le compte rendu se fait généralement en face à face (en ligne ou en personne) sous la forme d'une présentation comprenant des graphiques, des tableaux et une narration. Les principales caractéristiques d'un bon "débriefing" sont les suivantes : A narrative arc that tells the story of your performance in the marketplace L'accent est mis sur ce que cela signifie pour les activités de votre entreprise, qu'il s'agisse du marketing, des communications, de la tarification, de la distribution, de la gamme de produits, etc. Des informations et des conseils exploitables Other reporting tools may include highly visual infographics or a strategic annual deep-dive convened in a workshop-style setting.

What’s your budget?

GrowthTrack pricing is bespoke because the tracker will be built to your specification. We can also work to a fixed budget, in which case we’ll specify tracking frequency, the metrics you are able to measure, and survey length. At Brandspeak we help our clients develop the right brand tracker for their needs, and to improve the strength of their brand within budget.

GrowthTrack

Take brand tracking to the next level. Traditional trackers provide the brand metrics to monitor your brand’s position in the marketplace. But GrowthTrack gives you much, much more. It also tells you:

How your brand is performing across the main touch points
How that performance is impacting buyer behaviour
What you can do to grow market share and increase profitability

The Benefits of GrowthTrack

Whilst a traditional brand tracker will give you some insight into your brand’s health, it won’t tell you anything about its underlying performance, the impact that it is having on buyers, or what actions you should take to improve or maintain it.

However, with GrowthTrack you can:

Monitor your brand’s performance both overall and by touchpoint, using intelligent KPIs
Join the dots between the customers’ touchpoint experience and their subsequent buyer behaviour
Determine the net effect, in terms of the proportion of buyers you’re holding onto, the proportion you’re winning over, and the proportion you’re losing to the competition
Make direct comparisons between your brand’s performance and that of your competitors

Answer the ‘What next?’ question by letting GrowthTrack show you where to focus your marketing spend for the best return

Using GrowthTrack in your business

Customised to you

Your business is unique – your brand tracker must be too.
That’s why we start by making sure we understand your business inside out. Only then do we design your bespoke GrowthTrack tracker.
Everything is tailored to your brand, including the questions we ask, the audiences and touchpoints we target, the frequency of the fieldwork, right through to the analysis and reporting.

For B2B and B2C

GrowthTrack is perfect for B2C companies looking for a brand tracker capable of driving growth and profitability – including those in consumer goods, financial services, hospitality, retail, travel and tourism.
GrowthTrack provides the same advantages for B2B brands looking to maximise profitable growth – including SaaS companies and those in financial services, fintech and professional services.

Tips for Building Your Tracker

What do you want to get out of GrowthTrack?
Consider your KPIs and what success looks like for your business. Let us know what goals you have in mind, and we will tailor your tracker to measure and advise with those aims in mind.
What should you measure?
A good tracker should be développé avec vous et pour vous.
A key part of that development lies in defining the metrics and measures that matter. We’ll work with you and guide you through this stage. Typically, measurement focuses on customer experience touchpoints, comms and brand measures, as well as buyer characteristics, including demographics, attitudes, and usage need states.
Which brand competitors should I monitor?
You will know your competitors better than us, so be sure to let us know who is currently competing for your market share and audience. Don’t just include big names, focus on the smaller businesses that are new to the market and serving a particular niche.
From there, we can monitor them closely, and provide further competitor insights.
How often should you monitor GrowthTrack?
How often you track your brand’s current performance in the market will depend on the speed in which transactions occur for you, and how the market moves over time.
For example, those in the FMCG sector would expect monthly or even more frequent tracking, to monitor regular shifts in the market as consumer habits change quickly.
But for businesses where transaction processes are lower in frequency or have a slower sales pipeline, then a quarterly or 6-monthly tracking frequency may be more suitable.
Can you measure the impact of topical events?
We always recommend to keep your tracker as stable as possible, by ensuring the same data is being collected at each interval.
But, we understand that outliers can occur for your business, such as new product launches, seasonal events or shifts in competitor activity. For this, we can implement a ‘flexi-section’; an allocated blank space on your survey where additional questions can be added or removed when needed. This retains the stability of your tracker whilst offering flexibility to respond to unplanned events.
How should results be reported?
From close of fieldwork through to analysis and reporting usually takes 2-3 weeks. Instead of sequential reporting you could consider development of an ‘always on’ digital dashboard, designed to pull in data and display key metrics as soon as the data comes in. This is a much more agile output, giving you the information you need at the right time.
Quelle que soit la cadence, le compte rendu se fait généralement en face à face (en ligne ou en personne) sous la forme d'une présentation comprenant des graphiques, des tableaux et une narration. Les principales caractéristiques d'un bon "débriefing" sont les suivantes :
- A narrative arc that tells the story of your performance in the marketplace
- L'accent est mis sur ce que cela signifie pour les activités de votre entreprise, qu'il s'agisse du marketing, des communications, de la tarification, de la distribution, de la gamme de produits, etc.
- Des informations et des conseils exploitables
Other reporting tools may include highly visual infographics or a strategic annual deep-dive convened in a workshop-style setting.
What’s your budget?
GrowthTrack pricing is bespoke because the tracker will be built to your specification. We can also work to a fixed budget, in which case we’ll specify tracking frequency, the metrics you are able to measure, and survey length. At Brandspeak we help our clients develop the right brand tracker for their needs, and to improve the strength of their brand within budget.

Involve the right Stakeholders

Keeping decision-makers to a minimum not only ensures your tracker can remain focussed and accurate, but also reduces the time it takes to launch and begin gathering valuable data for your business. Brandspeak are here to ensure all those involved have their say, and offer our own advice on how best to tailor your tracker and captured data, to ensure only the most relevant insights are being measured. We’re to keep your brand tracking optimised and efficient.

Choose a trusted Research Agency

GrowthTrack may be one of the biggest ongoing research investments you’re going to make and you’ll be developing a long-term relationship with the team here at Brandspeak.
So get to know us, find out about our credentials, talk to us about your goals, share your ambitions with us. It’s important that you feel confident in Brandspeak as your tracking agency. So get in touch with any questions, and we’ll happily explain more about how we can help your business move forward.

Comment obtenir Votre point de vue

Étape 1

Remplissez le formulaire et cliquez sur soumettre.

Étape 2

Notre équipe vous contactera dans les 24 heures

Étape 3

Nous prenons connaissance de vos besoins et de vos objectifs et nous vous aidons à les atteindre.

Want to Find Out How GrowthTrack Can Help You?

Marques Nous avons travaillé avec

Client Témoignages

We worked with Brandspeak on a brand awareness project and we were extremely pleased with the quality of service and the process. They understood the complexity of the briefs and ask plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them

Steven Hughes

Regatta Ltd

C'est fantastique de travailler avec Brandspeak. Ils ont écouté attentivement notre cahier des charges, ont compris exactement ce qui était nécessaire, puis se sont mis au travail. Ils ont livré exactement ce que nous recherchions, en nous présentant des données souvent complexes d'une manière facile à comprendre, ce qui nous a permis de faire avancer le travail et d'en tirer réellement parti. Mark, en particulier, a été un collaborateur formidable, et je n'hésiterais pas à le recommander, ainsi que Brandspeak, à l'avenir. Je vous remercie !

Sam Heague

Extracover Limited

Brandspeak nous a beaucoup aidés tout au long de ce projet. Avec des vérifications régulières avec l'équipe pour affiner le cahier des charges, une communication cohérente pendant la recherche et des résultats livrés rapidement, je ne peux rien reprocher à l'équipe. Les résultats ont été utiles pour définir l'avenir de notre stratégie de marque.

Harry

C'était un plaisir de travailler avec Brandspeak. Ils sont extrêmement serviables et professionnels et sont de véritables experts dans tout ce qu'ils font. Ils ont été en mesure de nous aider et de nous fournir des connaissances précieuses tout au long du processus, en nous aidant à sélectionner les questions de l'enquête, en effectuant la recherche et en nous communiquant les résultats de manière claire et compétente, le tout avec une communication exceptionnelle. Merci à Mark Bagnall et à l'équipe de Brandspeak. Je vous recommande de faire appel à eux et je ne manquerai pas de le faire à nouveau.

Grace Hughes

Cligner des yeux

Travailler avec Jeremy de Brandspeak m'a ouvert les yeux sur la puissance que peuvent avoir des données quantitatives de bonne qualité pour informer et conduire à de meilleures décisions commerciales.

Adrian Chatterton

Chef de produit UK, rachis et orthobiologie, Stryker

Nous avons travaillé avec Brandspeak sur une étude qualitative dans le cadre d'une refonte importante de nos produits et de notre marque. Leur approche a été extrêmement professionnelle, ils ont pris le temps de bien comprendre le cahier des charges et, dans l'ensemble, ils étaient très bien informés sur le monde de la recherche. Je n'hésiterais pas à les recommander ou à faire de nouveau appel à eux à l'avenir.

Victoria Leigh-Pearson

Directeur des ventes et du marketing du groupe, John Ross Jr (Aberdeen) Ltd/Coln Valley Smokery Ltd/PR Foods

Dès que j'ai contacté Brandspeak, je ne saurais trop remercier Jeremy et son équipe. Offrant une approche professionnelle, ils ont pris le temps et fait l'effort de rendre l'ensemble du processus facile et sans effort. Je recommande vivement Brandspeak et j'ai hâte de travailler à nouveau avec eux à l'avenir.

Verity Kimber

Responsable de la transition pour l'UE, SHOTT Beverages

Brandspeak nous a aidés à obtenir des informations inestimables sur le marché ! Ils ont fait preuve d'une grande flexibilité et d'un grand professionnalisme tout au long du processus et nous ont fourni exactement les résultats dont nous avions besoin. Je recommanderais à tout le monde de travailler avec Brandspeak.

Tom Suberg

Chef de projet informatique chez J.H. Tönnjes E.A.S.T. GmbH & Co. KG

Brandspeak a récemment mené pour nous une étude complexe et délicate aux États-Unis, en Chine, en Inde et en Europe. Le travail a été effectué avec le plus grand professionnalisme (merci en particulier à Jen !) et nous a fourni des informations inestimables qui ont dépassé nos attentes. Une équipe formidable avec laquelle il est agréable de travailler et que nous recommandons vivement !

Tom Green

Responsable Marketing | Groupe Industriel. Garner Denver Limited

Financial Services Market Research In London

Éducation Ressources Et études de cas

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Brandspeak est un cabinet d'études de premier plan créé en 2004 par un groupe de collègues partageant le même désir de fournir des études et une réflexion stratégique qui changent la donne.

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