Quantitative Research Experts
Brandspeak delivers game-changing quantitative research to clients in the UK and globally – every single day.
You will be in good Company
How we can help your business
Do you need clear, concise, cost-effective survey data to help you to understand or maximise the potential of your brand, consumers, products, communications or customer service?
If so, Brandspeak provides the highest quality, lowest cost, quantitative research solutions you will find.
What is online quantitative research?
Online quantitative research uses a wide range of survey tools and techniques to quantify the perceptions, attitudes and behaviours of target audiences. It can be used to gain feedback from a very large number of respondents quickly, and without the levels of cost associated alternative research approaches.
Techniques such as cross-tabulation and multivariate analysis can then be used to slice and dice the data, in order to provide even deeper insights into your target audience.
What is the benefit of online quantitative research?
There are many benefits to online quantitative research. For example:
Online surveys tend to have higher response and lower attrition rates than other survey types
Participants can access online surveys anywhere they have internet access, via a wide range of devices – including mobile
Online surveys are easier to administer and complete than more traditional, paper-and-pencil surveys
Survey data can be received and analysed in real time, meaning that it can be acted upon more quickly
Why Brandspeak's Quantitive
Research?
We provide pioneering online, f2f and phone quant. Online quant is now the most popular, due to its combination of low cost, high speed, and flexibility;
- Sample sizes from 50 to 5000+
- No interviewer costs
- Device agnostic
- Real-time data capture
- Respondents respond when they want to
- Supports image, video, or audio stimulus
- Advanced question structures and routing built in
Our quantitative research services are used to evaluate and monitor a wide range of marketing-critical issues, including;
Advertising
Effectiveness
From creative concept evaluation and pre-testing, to post advertising tracking.
Key metrics can include;
- Engagement
- Relevance
- Comprehension
- Message & brand recall
- Emotional resonance
- Strength of proposition
- Strength of call to action
- Fit with brand.
Brand health
Brand trackers and dips are essential for monitoring brand health, identifying any issues, and addressing them quickly.
Brand tracking metrics may include awareness, perception, personality, consideration, usage, and loyalty, as well as advertising recall and likelihood to recommend.
Competitor brands are also included so their performance can be monitored.
Customer satisfaction
We use approaches including Net Promoter Score (NPS) to determine overall levels of satisfaction.
We can also conduct extensive journey, touch point and channel analysis, to find out where customer dissatisfaction exists – and exactly what to do about it.
Market landscaping
We provide Usage and Attitude studies to provide an in-depth understanding of the market landscape, including:
- Perceptions of brands operating in the category
- Category purchase drivers
- Category buying behaviours
- Category usage behaviours
Customer targeting
We’ll identify just the right segmentation model for your business. It may include elements of;
- Demographic segmentation – based on criteria such as age, sex and income. Can also include geographical and life stage data
- Behavioural and Attitudinal segmentation – based on insights about the relationship between consumer, category and brand.
- Needs-based segmentation – based the consumer’s rational and emotional decision-making drivers
Testimonials
- I have worked with Brandspeak for some time now as a supplier, writing content such as blogs and articles. You can tell a lot about a company by how it treats suppliers - especially freelancers. Jeremy is unfailingly thoughtful and responsive, gives detailed, clear and easy to follow briefs, always gives feedback and - the holy grail for freelancers - pays super fast. Overall, a pleasure to work for.
- Judith Staig
- Brandspeak are a highly professional research agency. As a supplier they are welcoming, easy to work with and always appreciative of the services I supply. I look forward to continuing our enjoyable, working relationship in the future.
- Sarah Taylor
- TEAKI LTD
- Brandspeak is an absolute pleasure to work with! I’ve collaborated with them on a few projects for online research for their clients. The experience they bring to each and every project is very thorough, and their survey design work is very well put together. Looking forward to many more projects with the folks at Brandspeak!
- Ann Spelman
- Professional & friendly with a great team to support your research needs!
- Lauren Williams
- We worked with Brandspeak on a brand awareness project and we were extremely pleased the quality of service and the process. They understood the complexity of the briefs and ask plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them
- Steven Hughes
- Regatta Ltd
- Brandspeak are fantastic to work with. They listened to our brief carefully, understood exactly what was required, then got cracking. They delivered exactly what we were after, presenting to us often complex data in an easy-to-understand fashion, enabling us to take the work forward and really make use out of it. Mark in particular was amazing to work alongside, and I wouldn't hesitate to recommend both him and Brandspeak in the future. Thank you!
- Sam Heague
- Extracover Limited
- Brandspeak were very helpful through this project. With regular check ins with the team to finesse the brief, through to consistent communication during the research and results delivered promptly, I can't fault the team. The results have been helpful in shaping the future of our brand strategy
- Harry
- Brandspeak are fantastic to work with. They listened to our brief carefully, understood exactly what was required, then got cracking. They delivered exactly what we were after, presenting to us often complex data in an easy-to-understand fashion, enabling us to take the work forward and really make use out of it. Mark in particular was amazing to work alongside, and I wouldn't hesitate to recommend both him and Brandspeak in the future
- Zego
- Brandspeak were very helpful through this project. With regular check ins with the team to finesse the brief, through to consistent communication during the research and results delivered promptly, I can't fault the team. The results have been helpful in shaping the future of our brand strategy
- Lifestory
- We worked with Brandspeak on a brand awareness project and we were extremely pleased the quality of service and the process. They understood the complexity of the briefs and ask plenty of questions to make sure they fully understand the objectives. They interacted with all levels of people in our business and understood the differences within the market and suggested ways to tie the research together so it was still comparable. The results were delivered with easy to digest summaries that could be used across the business. We would highly recommend using them
- Regatta Outdoors
- We've used Brandspeak for a number of projects over the years and have always found them a great font of knowledge and a great team to work with on consumer insights and data. Their work has been incredibly valuable to us and we'd have no hesitation working with them again in the future
- Dairy UK
- Brandspeak are a fantastic market research partner. They tackle briefs head on and ask plenty of questions to make sure they fully understand the objectives, as well as challenge anything that could impact the quality of the research. They're good storytellers and presenters so it's very easy to understand their findings and share further with stakeholders. Would highly recommend.
- Samantha Neville
- Communications & Engagement Manager | NHS
- We asked support for the Campaign Evaluation Research of our TVCM campaign. They organized and prepared everything on time, and we could get the necessary information as requested. Thanks to them, we could learn a lot of things and could improve our future marketing strategies. We are looking forward to working with them again!
- Tomoki Kawai
- Marketing Manger | Kikkoman
- Brandspeak were a pleasure to work with. They're extremely helpful and professional and truly experts in everything they do. They were able to help us and provide valuable knowledge throughout the entire process, from helping curate survey questions, carrying out the research and feeding back the results in a clear and proficient way, all with exceptional communication. Thank you Mark Bagnall and the Brandspeak team. Would recommend and definitely use again.
- Grace Hughes
- Blink
- Working with Jeremy from Brandspeak has opened my eyes to how powerful good quality quantitative data can be to inform and drive better business decisions.
- Adrian Chatterton
- UK Product Manager, Spine & Orthobiologics, Stryker
- We worked with Brandspeak on some qualitative research for a significant redesign of our products and our brandmark. Their approach was extremely professional, they took the time to clearly understand the brief and overall were very informed in the world of research. I wouldn’t hesitate to recommend them or use them again in the future.
- Victoria Leigh-Pearson
- Director, Group Sales & Marketing, John Ross Jr (Aberdeen) Ltd/Coln Valley Smokery Ltd/PR Foods
- It is always a pleasure – and a relief! – to work with researchers who get the whole thing – effortlessly… a heartfelt thanks.
- DLKW
- From their initial proposal they displayed an understanding of financial services and a clarity of thinking that made them stand out. Since then they have consistently delivered to demanding timescales. But what really sets them apart are their actionable and business focused recommendations which give them the credibility to influence senior internal stakeholders. I have really enjoyed working with them and look forward to doing so again.
- Leading life and pensions provider
- From the moment I contacted Brandspeak I can't thank Jeremy and his team enough. Offering a professional approach they took the time and effort to make the whole process easy and effortless. I highly recommend Brandspeak and look forward to working with them again in the future.
- Verity Kimber
- EU Transition Manager, SHOTT Beverages
- Brandspeak helped us with getting invaluable market insights! They showed great flexibility and professionalism throughout the entire process and provided us exactly with the results we needed. I would recommend working with Brandspeak to anyone and anytime.
- Tom Suberg
- IT Project Manager at J.H. Tönnjes E.A.S.T. GmbH & Co. KG
Quantitative research articles
Maybe you would be interested in one of our articles on qualitative research:
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Table of Contents 12 Important Brand Tracking Metrics First, here’s a quick list of the 12 important brand tracking metrics that we …
Brand tracking is a way to invest in your brand Your brand is one of your biggest assets. The most effective brands …
Definition of projective techniques in qualitative market research Projective techniques were originally developed in the 1960’s for use in clinical psychology. The …
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Introduction We’ve been on a bit of a roll recently with our blog posts on segmentation. We’ve written about what is market …
Why Measure Brand Performance? First of all, why do you need to measure your brand performance? Surely, sales figures will tell you …
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