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Top 10 Market Research Agencies in the UK 2025

Table of Contents Choosing the right market research agency can make the difference between profitable brand growth and expensive failure. Whether you’re looking to develop or optimise a brand, segment your customer base, assess potential new markets, refine your messaging,

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Blog Brand Speak Market Research

Using projective techniques in qualitative research

What are projective techniques in qualitative market research? Projective techniques were originally developed in the 1960’s for use in clinical psychology. The projective techniques that are used in qualitative market research today take the form of deliberately ambiguous, interpretive exercises,

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Blog Brand Speak Market Research

How to Build Brand Loyalty in a Competitive Market

Table of Contents In today’s fiercely competitive marketplace, where customers are constantly bombarded with choices, building brand loyalty has become more challenging and more critical than ever. Strong customer loyalty not only fosters repeat business but also turns your customers

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Blog Brand Speak Market Research

The Future Possibilities for Customer Segmentation

Table of Contents A customer segmentation is arguably one of the most strategically useful research projects you’ll commission. Done well, it will direct your marcomms strategy and your product/service development, ensuring your efforts are focused on the most valuable customer

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